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Existing product research
       FRONT COVERS
A way in which ‘KERRANG!’
                                                    appeals to their target audience is
                                                    by the choice of lexis, it is very
                                                    aggressive and strong which bites
Pictures dominate the front                         their attention.
cover with the main picture
over powering everything
else as the eye would pair
the black and white in the                                                                 The photo is taken in a studio to
photo with the recognisable                                                                create the repeated colour
black and white in the                                                                     scheme. They have posed to
masthead.                                                                                  create an image of carelessness
                                                                                           which appeals to their desired
                                                                                           target audience.



                         Short, snappy text,                                                  Repeated yellow and
                         allows them to bring                                                 red create intertextuality
                         reader in quickly.                                                   of danger and warning
                                                                                              which appeals to their
                                                                                              target audience
                                                                                              because the audience
                                                                                              recognise the element
                                                                                              of danger
                                                                                          Repeated colours of
                                                                                          black, white, yellow and red which
The fonts chosen to use                                                                   all connote danger and a reckless
appeal to their desired target                                                            sort of attitude which appeals to
audience massively as they                                                                their target audience
give off a very rebellious and
rocky attitude. The fonts
chosen also tell us
immediately what genre the
magazine is because of the
connotations it gives off.




                                                                                                      A lot more pictures to text as
                                                                                                      this would appeal to their targe
                                                                                                      audience. And where there is
The overall look of the magazine is that it has a                                                     writing there is not a lot of it
very careless attitude; gives across this idea                                                        which again shouts out to their
because of the colour scheme and the disorganised                                                     target audience.
layout.
The photograph looks to be taken in
                                                                 studio. And by their facial expressions
                                                                 we can gather that they are saying ‘we
                                                                 are back’.



The colour scheme
contains the colours
yellow, blue, red, black, an
d white. All these colours
don’t seem to blend
together well so that
creates a reckless and                                                                                       The photograph seems to be
careless attitude which                                                                                      cracked but there is sellotape
appeals to their desired                                                                                     suggesting that they are going
target audience.                                                                                             to be fixed Also this damaged
                                                                                                             and broken look will appeal to
                                                                                                             the target audience.
              The fonts used
              appeals to their
              target audience as
              they appear very
              loud and
              rebellious.
INTERTEXTUALITY

                                                                                                           The layout of the
                                                                                                           magazine appears to
                                                                                                           be disorganised and
                                                                                                           slanted. This appeals
                                                                                                           to their desired target
                                                                                                           audience as they are
                                                                                                           sort of going against
                                                                                                           the grain and doing
                                                                                                           something different.
 The photograph
 dominates the cover
 which emphasises its
 importance. Also the
 photo creates
 intertextuality for old
                                                                                                                   There doesn’t seem to
 fans of the band to a
                                                                                                                   be a large amount of
 familiar magazine cover
                                                                                                                   text on the front cover;
 in ‘the rolling stone’ of         The masthead ‘Blink-182’ is put in red and bold                                 they have done this so
 the band on a beach, its          so that it stands out clearly to the eye. Also                                  that the audience
 almost like the picture           because of the other text on the cover being                                    cannot be distracted
 has been fixed (hence             yellow and white, it very much over powers
 the crack, and the
                                                                                                                   from the main picture.
                                   them; therefore it standing out as the most
 sellotape)
All of the key aspects such
   as the colour scheme and
   the photography all                                                                                                 Even the way the artists
   interlink to create an idea                                                                                         represents himself gives
   of warning and danger                                                                                               off that rebellious and
   which connects to the                                                                                               rough sort of look which
   target as the sense of                                                                                              again appeals to their
   danger and rebelliousness                                                                                           target audience.
   appeals to their desired
   target audience.

    The choice of lexis is very                                                                                     The main photo is a posed one, I
    informal and colloquial with                                                                                    believe he has been told to pull a
    phrases such as ‘legged it’                                                                                     pose which tells the audience he is
    and ‘mega-gigs’. This appeals                                                                                   back; which again links up with the
    to their target audience as it                                                                                  colour scheme and the masthead
    creates a friend like                                                                                           itself.
    conversation with the reader
    and editor.

                                                                                                                          The disorganisation of the
                                                                                                                          front cover (e.g. Slanted
The colour scheme of yellow
                                                                                                                          text, and the stuck on sort
and red makes us make the
                                                                                                                          of luck.) appeals to their
connotation of warning and
                                                                                                                          target audience as it is
danger, which, if we match up
                                                                                                                          going against the grain
with the main image tells us to
                                                                                                                          and almost being
be warned, which, matches up
                                                                                                                          rebellious.
with masthead, ‘I’M NOT DEAD!’


    The colour scheme appeals
    to the target audience as                                                                                       A lot more images to text which
    the feeling of warning and                                                                                      appeals to their target audience as it
    danger is what appeals to                                                                                       feels very laid back and its as if he
    them.                                                                                                           cannot be bothered with a long
                                                                                                                    introduction which again appeals to
                                                                                                                    their target audience as his careless
                                     The overall look of the magazine gives off a fiery attitude, this is because   attitude attracts to them.
                                     of the colour scheme and the choice of photos. This all helps to appeal to
                                     their target audience as it is what they are attracted to.

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Existing product research (front cover)

  • 2. A way in which ‘KERRANG!’ appeals to their target audience is by the choice of lexis, it is very aggressive and strong which bites Pictures dominate the front their attention. cover with the main picture over powering everything else as the eye would pair the black and white in the The photo is taken in a studio to photo with the recognisable create the repeated colour black and white in the scheme. They have posed to masthead. create an image of carelessness which appeals to their desired target audience. Short, snappy text, Repeated yellow and allows them to bring red create intertextuality reader in quickly. of danger and warning which appeals to their target audience because the audience recognise the element of danger Repeated colours of black, white, yellow and red which The fonts chosen to use all connote danger and a reckless appeal to their desired target sort of attitude which appeals to audience massively as they their target audience give off a very rebellious and rocky attitude. The fonts chosen also tell us immediately what genre the magazine is because of the connotations it gives off. A lot more pictures to text as this would appeal to their targe audience. And where there is The overall look of the magazine is that it has a writing there is not a lot of it very careless attitude; gives across this idea which again shouts out to their because of the colour scheme and the disorganised target audience. layout.
  • 3. The photograph looks to be taken in studio. And by their facial expressions we can gather that they are saying ‘we are back’. The colour scheme contains the colours yellow, blue, red, black, an d white. All these colours don’t seem to blend together well so that creates a reckless and The photograph seems to be careless attitude which cracked but there is sellotape appeals to their desired suggesting that they are going target audience. to be fixed Also this damaged and broken look will appeal to the target audience. The fonts used appeals to their target audience as they appear very loud and rebellious. INTERTEXTUALITY The layout of the magazine appears to be disorganised and slanted. This appeals to their desired target audience as they are sort of going against the grain and doing something different. The photograph dominates the cover which emphasises its importance. Also the photo creates intertextuality for old There doesn’t seem to fans of the band to a be a large amount of familiar magazine cover text on the front cover; in ‘the rolling stone’ of The masthead ‘Blink-182’ is put in red and bold they have done this so the band on a beach, its so that it stands out clearly to the eye. Also that the audience almost like the picture because of the other text on the cover being cannot be distracted has been fixed (hence yellow and white, it very much over powers the crack, and the from the main picture. them; therefore it standing out as the most sellotape)
  • 4. All of the key aspects such as the colour scheme and the photography all Even the way the artists interlink to create an idea represents himself gives of warning and danger off that rebellious and which connects to the rough sort of look which target as the sense of again appeals to their danger and rebelliousness target audience. appeals to their desired target audience. The choice of lexis is very The main photo is a posed one, I informal and colloquial with believe he has been told to pull a phrases such as ‘legged it’ pose which tells the audience he is and ‘mega-gigs’. This appeals back; which again links up with the to their target audience as it colour scheme and the masthead creates a friend like itself. conversation with the reader and editor. The disorganisation of the front cover (e.g. Slanted The colour scheme of yellow text, and the stuck on sort and red makes us make the of luck.) appeals to their connotation of warning and target audience as it is danger, which, if we match up going against the grain with the main image tells us to and almost being be warned, which, matches up rebellious. with masthead, ‘I’M NOT DEAD!’ The colour scheme appeals to the target audience as A lot more images to text which the feeling of warning and appeals to their target audience as it danger is what appeals to feels very laid back and its as if he them. cannot be bothered with a long introduction which again appeals to their target audience as his careless The overall look of the magazine gives off a fiery attitude, this is because attitude attracts to them. of the colour scheme and the choice of photos. This all helps to appeal to their target audience as it is what they are attracted to.