Evaluation

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Evaluation

  1. 1. FRONT COVERIn what ways does your media productuse, develop or challenge forms andconventions of real media products?Alex TownsleyAs Media Studies
  2. 2. Most magazine front covers that fit into the genre of my magazine follow theseconventions: -- Masthead- Fonts- Colour scheme- Style of photography- Writing style- Coverlines- Barcode/Price/Date- Sub-Heading
  3. 3. MastheadMastheads Both mastheads have theBoth existing main image covering it tomagazines’ mastheads; keep the main storythe masthead pans dominant and stood out.across the width of thewhole page. The font choice in both mastheads is bold, capitalised and quite distorted. This suits the target audience ofMy Masthead these two existing front coversIn my masthead I chose to go with Both existing front coversthe same, vibrant and capitalised above have the mastheadstyle as the two existing front panning across the width ofcovers. I chose to do this for the the page. I chose not to do thissame reasons I believe the existing so that my main image andproducts did it, to appeal to my story would stand out more.target audience better. Also I did this to create moreNotice that I chose to put my key image over my masthead like the existing products do. I felt space for my barcode, date,that in the existing products it kept the key image (main story) the main part of the front cover issue etc.– which is why I chose to do this on my front cover.
  4. 4. HeadingHeadings in existing front coversLike the masthead, the fontof the title is big and bold Sub heading to bring inand matches the colour reader more. Also writtenscheme of the front cover in big font which matchesitself. colour scheme well.My heading on my front cover Like the existing products I also chose to keep my main story big bold like the masthead. I chose to do this to keep the main story the biggest part of the magazine. I also chose to use a sub heading like the existing products do to draw in my target audience more effectively and easily with a catchy line.
  5. 5. Colour SchemeColour schemes in existing front coversColour schemes in my front cover As you can see in the existing products both colour schemes are exactly the same. I chose to incorporate some of the ideas from there colour schemes because I felt it suited my genre well. This colour scheme allows my magazine to be quite rocky, like the genre, but also not be too boring.
  6. 6. Style of photographyPhotography in existing front covers Both taken in studio Both photos quite personal due to eye contact Both passive Both quite monochromatic Both posed Both front covers have the people in eye contact
  7. 7. Photography in my front cover I chose to use this type of photo as I felt it was effective on the reader. This is due to many reasons. One being the eye contact made by the artist in the photo; I felt that this was a good thing to use in my magazine as it creates an immediate bond between that artist and reader. Like the existing products, my photo is also monochromatic. I did this for two reasons; one being it suited my colour scheme really well. The other being it doesn’t make the photo busy, it doesn’t contain a lot of visual information meaning the photo is simplistic which is what I intended it to be like. Also like the existing products I chose to have my photo posed; my reason for doing this is because I think it makes the artist and the magazine seem more professional. Also it makes the artist and the magazine more serious about music which I think is what fans want to see. Although my photo was not taken in a studio, I chose to cut out the mise-en-scene to make it look like it was. I chose to do this because I wanted my magazine to look as professional as possible – and I felt that it was effective in the existing products.
  8. 8. Writing styleWriting style in existing products In both existing products the writing style is reasonably informal. In ‘KERRANG!’ (to the left) they chose to use a powerful choice of lexis. For example the use of exclamation marks is used a lot throughout the front cover – ‘FREE!’ and ‘PLUS!’ This lexical choice is supported by the fonts used. In ‘NME’ to the left they also go for this technique, although the words chosen aren’t quite as powerful and aren’t emphasised as much as those in ‘KERRANG!’. The use of quotations in ‘NME’ was effective as it draws the reader in.Writing style in my magazine I chose to go for a similar technique to that of ‘KERRANG!’ and ‘NME’, as I felt it suits my target audience and the genre of my magazine. In ‘KERRANG!’ they choose to emphasise words like ‘free’ by using a different colour or exclamation; I chose to incorporate ideas from this by putting the word ‘shook’ in a completely different font to the rest of the front cover. I chose to do this as it is a powerful word which I think would catch the eye of my target audience. In ‘NME’ the use of quote is very effective as it draws the reader in, I chose to use this in my magazine for similar reasons ‘What happens on the Weezer cruise, stays on the Weezer cruise!’
  9. 9. CoverlinesCoverlines in existing products The coverlines in the existing products are again, big and bold like the masthead and heading. However they aren’t quite as big and bold due to the fact the heading (main story) is much more important and the editor will want the focus on that. In the coverlines from ‘KERRANG!’ they include photos to go with the story, they choose not to do this in ‘NME’. The coverlines also follow the colour scheme in both existing products. The coverlines in ‘NME’ (far left) have a sub-heading also – gives extra detail.Coverlines in my magazine I chose to incorporate some ideas from the existing products seen above. Firstly; in both, ‘NME’ and ‘KERRANG!’ we saw that the coverlines are bold and stand out. I chose to use this in my magazine. Also, in ‘NME’ I noted that they chose to use a sub-heading with the coverlines. I chose to do this so I can give the audience extra detail which could possibly attract them more to buying the magazine.
  10. 10. Bar code/Price/DateBar code/Price/Date in existing products Both bar code/price/dates are located on the bottom right of the page. They aren’t a distraction from the key image/headline.Bar code/Price/Date in my magazine Located on the top right of the page. I chose to do this for similar reasons – doesn’t distract the reader from the key image/headline.
  11. 11. Sub-headingSub-headings in existing productsKERRANG! Both sub-headings have a short and catchy line which immediately draws the reader in. In ‘KERRANG!’ the use of a rhetorical question is extremely effective as it makes the reader want to search for the answer.NME In ‘NME’, we can see that have chose to use a short quotation from the article itself. Doing this allows the reader to gain some information but not enough to not buy and read the article. Sub-headings in my magazine I again gained ideas from the existing products. By using a catchy line like they do in ‘NME’ and ‘KERRANG!’ (above) I have immediately drawn in the audience in ‘the man behind the album that shook the world’. I also chose to emphasise the word ‘shook’ by changing it to a completely different font and a change of colour which fits in with the organized colour scheme – I chose to do this as ‘shook’ is a powerful word which will stand out to my target audience (writing style)

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