This presentation aims to show the attendants the process and technologies involved in a solution designed so the student can have access to it in an informal learning online platform and through a tablet application. We call it a Social Mobile Learning Experience: after the base material is delivered, students, teachers and tutors can interact and collaborate with it. Indeed, it is a learning and living experience, since the interaction enriches the content, turning it into a unique experience, depending on how the community contributes and adds value to the resources.

2. mLearning 2011 DevCon
Social Mobile Learning: A Living
and Learning Experience
October 2011

3. Beto Lucena?

4. Beto Lucena?
Academic profile
Design: Human Computer Interaction (HCI)
Undergraduate Graduate PhD
• K12 online • Accessibility • (ongoing)
Learning in e-learning • Mobile and
Environments content informal
learning
4

5. Beto Lucena?
Professional profile
1998 – 2009:
Co-founder, Director - Content Development Team
-------------------------------------------------------------------
2009 – 2010:
Manager - Content Development Team
2010 – 2011:
Product Manager
5

6. Affero?

7.  160+ clients
 300+ Collaborators
 Largest company in the human
capital management sector in Brazil
 Offices in Rio and São Paulo and
present with dedicated teams all
over Brazil.
 Member of BR Educacional group
(HSM Management e Abril
Educação).
+ + +

8. Affero
Mission
Our mission is to leverage the
result of our clients through the
continuum development of their
collaborators.
8

9. Alguns Clientes

10. Awards and Certifications
Development
of web Category:
E-learning E-learning
solutions Category:
development
(ISV) and Distance
projects Segmento
advanced Education / e-
infrastructure learning Publishing
network

11. The challenge

17. HSM Education
Vision
An educational hub that aims to give a new meaning to executive
education in order to develop competencies and relationships and to
promote concrete transformations in the life of contemporary
professionals.
Essence
A new perspective.

18. A field of opportunity
Reality: Problems and opportunities in Brazil
. Academically driven institutions
. Teachers with low professional experience
. Focus in research and academic publications
. Market is yet little explored
. It s not about being better, its about being different
. Opportunity to approach new problems
. New leaders: a new way of thinking, of creation and of
management

19. The student
Contemporary professional
HSM Education was created to address the needs of people who
see the world in a different perspective, who have the
conscience that the challenges are changing e that, above all, that
realize that the demands are different.
People that seek not only for a diploma or academic education, but
people who wish to go through a process of transformation that
will enhance their competencies and abilities. These are people who
seek for development, no matter what stage in career or life they
are.

20. Statement
Joyce Chan and friends
 Globally connected: equipped with technology that allows me to
statement about what easily communicate with someone in a different region or time zone.
they expect in an Video conferencing is the solution to inadequate face-to-face time,
and it will give me the access to new colleagues around the globe.
executive course:
 Ability to record video/audio of classroom and access to content:
I would like the ability to have classes recorded so that I could review
them at a later point and reference specific ideas. Time-shifting and
personal control over content access will supercharge my learning.
 More interaction, less lecture. Throughout my years of education,
PowerPoint and lectures have not always been the most effective
method of teaching. I felt the classes where I learned the most
involved group work and roundtables. Please keep us active and
engaged!
 Blended approach to instruction. Although some concepts may be
best taught in the classroom, I am looking forward to a blend of video,
e-Learning, face-to-face interaction, on-the-job training and coaching.
The best way I learn is in the field and hands on, observing with close
proximity to expertise.
Eles todos estão na Skidmore College
20

21. Classroom of the Future | Survey results
 Evolving in use, technology and capabilities: keep it simple, blended, interactive and like real life.
Blended Experience: before, during and after the program
 Small-group breakout rooms, kiosks or spaces – with virtual telepresence options – to allow for
project and small-cluster learning activities.
 Flexible furniture and dividable spaces: lecture format | group work format | suited to discussion format
 Increasingly interactive options for learners and teachers:
 interactive whiteboards
 wireless access for learners: acesso online livre, incentivo e uso disso na montagem da aula. Positive
aspects: real-time context, back-channel of collaboration, etc
 camera/microphone to record class
 movable furniture, multiple displays
 tablets for every learner
 video conferencing via webinar and desktop
 audience response systems.
Learning TRENDS Newsletter by Elliott Masie - April 11, 2011 21

22. Current and Desired Capabilities and
Technologies in Organizational Classrooms
Interactive Whiteboard 22% 64% High Definition Projector 28% 48%
Wireless Access for Learners 49% 63% Microphone/Speakers 52% 47%
Camera/Microphone to Record Class 23% 60%
Projector (Computer) 85% 46%
Movable Furniture 68% 59%
Speakerphone for Room 59% 46%
Fixed Furniture 25% -
Multiple Displays 19% 57% Multi-Touch Display (like CNN Magic Wall) 45%
Tablet for Every Learner 6% 57% Video Conferencing via IP/ISDN 25% 43%
Video Conferencing via Webinar 47% 56% Blackboard or Whiteboard 80% 43%
Video Conferencing via Desktop 20% 54%
Flipchart 78% 40%
Audience Response Systems 13% 53%
Gaming Technology 4% 38%
Flat Screen 28% 52%
Document Camera (Projection) 19% 32%
Tablet Control for Instructor 11% 52%
Dividable Spaces for Small Groups 22% 50% Scrolling Displays (e.g. For Stock Ticker or News) 13%
Learning TRENDS Newsletter by Elliott Masie - April 11, 2011 22

24. Pillars
Create a network Promote
Develop competencies
transformations
We develop a
HSM Education should
collaborative open web We instigate a different
provide fresh executive
that gathers and look at the context in
education, aligned to the
integrates knowledge. It order to rise expressive
contemporary
creates a connection changes.
professional, in a real,
between people,
global and actual
companies and
perspective.
organizations.

26. HSM Offering
T M P – T o p
M a n a g e m e n t P r o g r a m
A M P – A d v a n c e d Top Management Arena
M a n a g e m e n t P r o g r a m
EDP – Executive Development Program
Middle Management Arena
MBA – Master in Business Administration
MTP – Management Tools Program
Future Managers Arena
HSM Trainee
Undergraduation In Business
Administration

27. Exclusive content
Marketing Inovation
Vijay
Philip Kotler Govindarajan
Negotiation Strategy and
execution
William Ury
Mintzberg
Leadership People
Dave Ulrich Jeffrey Pfeffer

28. Affero Perspective

29. Design thinking
How to make design thinking
part of the innovation drill
 begin at the beginning
 take a human-centered approach
 try early and often
 seek outside help
 blend big and small projects
 budget to the pace of innovation
 find talent any way you can
 design for the cycle
Thinking like a designer can
transform the way you develop products,
services, processes—and even strategy.
Tim Brown
29

30. implementation 3
prototype
Next
execute
project
a visão
vision
remember expect
the future equipe
success
creative multidisciplinar
frameworks
Social
Reflections
1 inspiration
how can
Look at the
technology help?
world
ideation 2
30

31. Vision | HSM Educação
Business specialization
Executive development
Networking
Career following
Life-long learning
State of the art technology
Technological convergence
31

32. Team | Multidisciplinary
Helena Nacinovic
Tiago Diniz
Carlos Terra
Beto Lucena
Marta Enes
Barbara Olivier IT
ET Strategy
Cristiano Rocha
Francisco Ferreira
Fabio Barcellos
Julia Roiter
32

33. “Future of learning is not
about making the content, is
about how to make it
available.”
Michael Wesh
Tendencies:
Knowledgeable to Knowledge-able
 Convergence
 Mobility
 Exclusive experience
33

34. Why invest in collaborative learning?
“Learning today is not about knowing a theme or a subject. It
is about being able to do something.
Jay Cross, CEO of Internet Time Group.
34

35. Studies show that...
87% of people are
more productive
when are
surrounded by good
relationship
colleagues. 57% of people affirmed that
(SelectMinds/ 74% of people expanding their relationship
Intellisurvey) mentioned that the networks would help them to
fastest way to become work more effectively.
more productive in a (SelectMinds/ Intellisurvey)
new job is to interact
with colleagues and
supervisors.
(SelectMinds/
Intellisurvey)
35

36. Studies show that...
80% of the learning capacity of a person happends
in na informal way, outside de classroom.
Communities of practice are one of the five best
ways in the market to increase the company agility.
60% of large companies that practice knwoledge
management have their strategy centered in
communities of practice.
36

37. Education tendencies?
Learning focused in student interests.
Imersive and non-linear learning approach. Students should be
encouraged to discuss, practice and share. Knowledge is the result of the
collaboration between people.
Networks connects students to the world,
37

38. Benchmarks - Plaforms

39. Cases | Harvard Business School
Harvard Business Publishing
39

40. Cases | Stanford (Graduate School of Business)
iTunes U CourseRank
iPhone app “Learn anything,
anytime, anywhere”
website
what’s videos e podcasts de avaliação das aulas
going on aulas, seminários - public
campus and internal access
40

41. Cases | Columbia University
e-seminars | podcasts | career connections
41

42. Cases | NYU (Tax Law Programme)
“Smart Classrooms”: classroom courses
are filmed and content is displayed online
They are filmed with
three cameras and a
sound mixer. The course
goes online within 30min.
Within 24h, students
interested in reviewing a
certain case or topic can
click an online index that
charts the content of the
entire class and [can]
view the portion that
interests them.
42

43. Benchmarks – Learning materials

44. Ebook
 Interaction Associates Fully Engaged eBook
 Introducing Google eBooks
 WIRED Magazine - iPad App
E-books overcome print books in
sales.
In one year, sales increases
202%, says American Publishing
Association
Veja 15/04/2011
44

45. Inkling | a textbook case of innovation
Inkling brings the
world’s best content to
iPad with interactivity,
social collaboration and
simple ease-of-use. No
more heavy, expensive
textbooks to carry
around campus. Inkling
textbooks are more
interactive, more
flexible and cheaper
http://www.youtube.com/w
atch?v=7F8P1HqI5Xw
Inkling 45

46.  Allows user to integrate social networks in a practical and
peasant way, without leaving the app.
http://flipboard.com/ 46

47. 47

48. Affero Approach

49. TARGET AUDIENCE
Top Manager
5h30: Gym
6h30: Breakfast with kids
08h: Meeting with president
This is my regular day. I´m Flavia, Executive Director of a
company in Rio. Responsible for the main business of the
company. I´m in charge of 40% of the company's budget
and 35% of the collaborators.
I would like to establish a partnership with an educational
center in order to send professionals of my team, in a
model that they could bring back discussions about the
challenges and opportunities.

50. TARGET AUDIENCE
Middle manager
My name is Raul, recently I was promoted to a
management position in the company that I work for. I
have worked in several companies, but at this time I´m
going through my biggest professional challenges. I need
to get prepared.
I looked for places to study again but all I found was a list
of institutions that I already been through. I have taken
courses abroad, but I´m tired of being tutored by the
same teacher. I like technology, I use social medias and I
know the value of networking. I learn more sharing and
discussing.

51. TARGET AUDIENCE
Future manager
Bernardo, 24 years old, I have a bachelor degree in
business administration and an MBA in Marketing. I work
in an investment bank.
Yesterday I posted messages in Facebook looking for tips
on courses about leadership. I want to enroll in a course
that aims for the practice… that helps me find my way of
doing things. I have a feeling that international institutions
have more experience in coping with this context of
management.

52. Quality learning material and collaboration
• A platform that offers informal , social and formal content,
other than the conection between people.
• A single platform to access both content and collaboration.
• A platform where learning takes place naturally
Learning should be present in the student day-to-day life.
52

53. Basic concepts
Content
Collabo-
ration
People
53

54. Tablets in Brazil
Some data...
. 450 thousand tablets in 2011
. 1 million tablets in 2012
. Brazil: 2012 – starts producing tablets (even iPads) – 40% less
expensive
54

55. Content + Tools + Collaboration = Knowledge-able
Tablets
Learning resources,
vídeos, collaboration
Computers tools, coaching and
networking
Smartphones
55

56. 56

57. Roadmap HSM Education
Learning material fully
____________july 2012
________August 2011
Static learning material
dynamic and collaborative,
available for iPad and
access via any tablet or cell
desktop, collaboration
phone, integrated to coaching
tools and social network
and networking tool,
via desktop
integrated to Google Apps.
January 2012___________
Learning material with some
collaboration functionalities,
available in iPad, Android e
BlackBerry, links for Google Apps
e tools of networking and
coaching.
57

58. “youKnow” brings a networks perspective...
Network learning
Class / community
Other students / participants / teachers
Specialists / Students / teachers
Teacher
The class or group could be formal or informal,
inside or outside the institutuion.
58

59. Main resources
Comuinites of User profiles LMS
practice • Personal information • SCORM courses
• Polls • Relationship between • Supports live courses
• Image galery user • Reaction evaluation
• Knowledge items • Rewards for • Knowledge evaluation
• Comments and participation • Course certification
evaluations • Messages between • History
• Forums friends
• Course programs
• Events • Microblog
• Forums
• Blog
• Reports
59

60. Basic concepts
People
Commu-
WebTV youKnow nities
Courses
60

61. Collaborative Book
(C-book)

62. Possibilities
iOS4/Web Application com Indesign/Adobe Digital
HTML5 e CSS3 Publishing Suite
62

63. Possibilities
iOS4/Web Application com Indesign/Adobe Digital
HTML5 e CSS3 Publishing Suite
Homolog
process
63

64. 64

65. Possibilidades
iOS4/Web Application com Indesign/Adobe Digital
HTML5 e CSS3 Publishing Suite
advantages
 More interactions possibilities
 Integration with external systems
 High customization power
 Criativity liberty inside the App.
disadvantages
 Slow process of homologation
 Need of skilled developers
 Raise on the development team
 High production cost
 Hard to transfer know-how
 Single Platform (*** Android or IOS or Blackberry)
65

66. Possibilidades
iOS4/Web Application com Indesign/Adobe Digital
HTML5 e CSS3 Publishing Suite
Interaction functions
publica o
conteúdo
66

67. Possibilidades
iOS4/Web Application com Indesign/Adobe Digital
HTML5 e CSS3 Publishing Suite
advantages
 Creates interactions, inserts videos, hyperlinks, navigation bars, etc, without
developing skills
 Less time/cost in production and publication of application
 Publishes the content straight to the viwer/tablet
 Integrates any HTML5/JavaScript code inside page
 Agility in the process of corrections of published archives
 Exports in all formats (Apple, Android and BlackBerry PlayBook).
 Easier to find professionals
disadvantages
 Limited interactions
 Integrations are more complicated
 Limited customization
*neste momento é possível criar integrações externas. 67

68. Adobe Digital Publishing
Competitor
.ofip (Open Format for
Interactive Publications)
Hosted on super-fast Akamai
servers
First brazilian
newspaper
developed for
iPad.
68

69. The process

70. Development process – Instructional Design
1 Instrucional  Instructional treatement, pre-defined grids
Design
 Structure based on navigational maping
Main themes horizontaly
.indd – Stacks
Layout Horizontal
.indd – Stacks
Layout Vertical
Associated themes,
verticaly
70

71. Development process – Design
2 Interactions
Indesign to Adobe
Viewer
71

72. Development process – Publication
3 Workflow: Saída para Tablet (Indesign/.folio)
Adobe Digital
Publishing Suite
WebServer/Localhost
72

73. Development process – packaging
.folio packaging Folio folders – Main topics
Folio folders – Themes
Links folders - pages
Images, vídeos, texts etc.
73

74. Where are we?

75. May - October
What have we done
. Learned new technologies
. Produced prototypes
. Decided which way to go
. Build up a team (research and development)
. Build a development process (internal)
. Build a delivery process (HSM)
. Produced 15 contents (disciplines)
. Delivered a SCORM shell for the desktop version
. Delivered a pilot class – Banco do Brasil

76. October - January
What we are going to do
. Expand team
. Produce 45 new contents
. Evaluate user experience
. Integrate content with collaboration platform (youknow)

77. Last words from the experts...

78. Special thanks to:
. Fabio Barcellos
. Marta Enes
. Francisco Ferreira
. Cristiano Rocha
. Roberta Takahashi Soledade
. Alexandre Bocuto Rafael Rossi Lima de Oliveira
. Renata Barboza Carvalho
. Christina Saraiva de Sá
. Mariana de Souza Blanc Mendes
. Marcelo Henrique Casaro
. Karen Helena Bueno Lanfranchi
. Barbara Campos Olivier
. Denis Carvalho
. Carlos Henrique Mendes
. Liliane Duarte
. Daniela Vasques Cardozo
. Emerson Constanza
. Joao Paulo Goncalves Coelho
. Gisele Giornes

79. Special thanks to:
. Simone Souza de Magalhães
. Juliana Borges Junqueira
. Juliana Teixeira Sampaio
. Fabrício Vale dos Santos
. Leonardo Victório
. Wagner Magalhaes
. Paula Amanda
. Cristiane dos Santos
. Juliana Shirley Lima de Sá Galindo
. Julia Roiter

80. Thank you!
Questions?
beto.lucena@affero.com.br
affero.com.br