Social Mobile Learning: A Living and Learning Experience


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This presentation aims to show the attendants the process and technologies involved in a solution designed so the student can have access to it in an informal learning online platform and through a tablet application. We call it a Social Mobile Learning Experience: after the base material is delivered, students, teachers and tutors can interact and collaborate with it. Indeed, it is a learning and living experience, since the interaction enriches the content, turning it into a unique experience, depending on how the community contributes and adds value to the resources.

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  • O LMS não deveria ser anda o principal destino de um aluno. (...) ele incentiva o aprendizado isolado ao levar os alunos para eventos isolados, seja uma aula presencial ou um módulo EAD. O que a organização precisa é: Uma plataforma de desenvolvimento que oferece conteúdo informal, formal e social, além de conexões entre pessoasUm único ponto de entrada para acessar todo o conteúdo da organização em vez de vários sistemas e aplicativos separadosUm ambiente onde o aprendizado acontece naturalmente, por osmose, sem uma preocupação grande com a forma em que ele acontece. É preciso deixar para trás a ideia de que saímos da nossa rotina para aprender. O aprendizado precisa permear o dia a dia dos alunos/colaboradores das instituições. Se o objetivo é mudar a cultura da organização, é preciso reforçar a ideia de que o aprendizado não acontece apenas em eventos isolados. O LMS reforça essa ideia ao isolar os participantes e determinar um único caminho para o aprendizado. (...) Coaches, mentores, instrutores precisam coexistir com wikis, blogs, fóruns de discussão, reuniões virtuais etc. E isso tudo precisa coexistir com documentos, gestão de conhecimento, vídeos, podcasts, perfis de usuários e lista de últimas atividades.
  • Paradigma do aprendizado em redeTurma/participantes/professores em potencialOutros alunos/professores em potencialEspecialistas/professores em potencial/alunosProfessor/guia/arquiteto de aprendizagem/alunoA turma ou grupo pode ser formal ou informal, dentro ou fora das instituições
  • Social Mobile Learning: A Living and Learning Experience

    1. 1. mLearning 2011 DevConSocial Mobile Learning: A Livingand Learning ExperienceOctober 2011
    2. 2. Beto Lucena?
    3. 3. Beto Lucena?Academic profile Design: Human Computer Interaction (HCI) Undergraduate Graduate PhD • K12 online • Accessibility • (ongoing) Learning in e-learning • Mobile and Environments content informal learning 4
    4. 4. Beto Lucena?Professional profile 1998 – 2009: Co-founder, Director - Content Development Team ------------------------------------------------------------------- 2009 – 2010: Manager - Content Development Team 2010 – 2011: Product Manager 5
    5. 5. Affero?
    6. 6.  160+ clients  300+ Collaborators  Largest company in the human capital management sector in Brazil  Offices in Rio and São Paulo and present with dedicated teams all over Brazil.  Member of BR Educacional group (HSM Management e Abril Educação).+ + +
    7. 7. AfferoMission Our mission is to leverage the result of our clients through the continuum development of their collaborators. 8
    8. 8. Alguns Clientes
    9. 9. Awards and Certifications Development of web Category: E-learning E-learning solutions Category: development (ISV) and Distance projects Segmento advanced Education / e- infrastructure learning Publishing network
    10. 10. The challenge
    11. 11. HSM EducationVisionAn educational hub that aims to give a new meaning to executiveeducation in order to develop competencies and relationships and topromote concrete transformations in the life of contemporaryprofessionals.EssenceA new perspective.
    12. 12. A field of opportunityReality: Problems and opportunities in Brazil. Academically driven institutions. Teachers with low professional experience. Focus in research and academic publications. Market is yet little explored. It s not about being better, its about being different. Opportunity to approach new problems. New leaders: a new way of thinking, of creation and ofmanagement
    13. 13. The studentContemporary professionalHSM Education was created to address the needs of people whosee the world in a different perspective, who have theconscience that the challenges are changing e that, above all, thatrealize that the demands are different.People that seek not only for a diploma or academic education, butpeople who wish to go through a process of transformation thatwill enhance their competencies and abilities. These are people whoseek for development, no matter what stage in career or life theyare.
    14. 14. StatementJoyce Chan and friends  Globally connected: equipped with technology that allows me tostatement about what easily communicate with someone in a different region or time zone.they expect in an Video conferencing is the solution to inadequate face-to-face time, and it will give me the access to new colleagues around the globe.executive course:  Ability to record video/audio of classroom and access to content: I would like the ability to have classes recorded so that I could review them at a later point and reference specific ideas. Time-shifting and personal control over content access will supercharge my learning.  More interaction, less lecture. Throughout my years of education, PowerPoint and lectures have not always been the most effective method of teaching. I felt the classes where I learned the most involved group work and roundtables. Please keep us active and engaged!  Blended approach to instruction. Although some concepts may be best taught in the classroom, I am looking forward to a blend of video, e-Learning, face-to-face interaction, on-the-job training and coaching. The best way I learn is in the field and hands on, observing with close proximity to expertise. Eles todos estão na Skidmore College 20
    15. 15. Classroom of the Future | Survey results Evolving in use, technology and capabilities: keep it simple, blended, interactive and like real life. Blended Experience: before, during and after the program Small-group breakout rooms, kiosks or spaces – with virtual telepresence options – to allow for project and small-cluster learning activities. Flexible furniture and dividable spaces: lecture format | group work format | suited to discussion format Increasingly interactive options for learners and teachers:  interactive whiteboards  wireless access for learners: acesso online livre, incentivo e uso disso na montagem da aula. Positive aspects: real-time context, back-channel of collaboration, etc  camera/microphone to record class  movable furniture, multiple displays  tablets for every learner  video conferencing via webinar and desktop  audience response systems. Learning TRENDS Newsletter by Elliott Masie - April 11, 2011 21
    16. 16. Current and Desired Capabilities andTechnologies in Organizational ClassroomsInteractive Whiteboard 22% 64% High Definition Projector 28% 48%Wireless Access for Learners 49% 63% Microphone/Speakers 52% 47%Camera/Microphone to Record Class 23% 60% Projector (Computer) 85% 46%Movable Furniture 68% 59% Speakerphone for Room 59% 46%Fixed Furniture 25% -Multiple Displays 19% 57% Multi-Touch Display (like CNN Magic Wall) 45%Tablet for Every Learner 6% 57% Video Conferencing via IP/ISDN 25% 43%Video Conferencing via Webinar 47% 56% Blackboard or Whiteboard 80% 43%Video Conferencing via Desktop 20% 54% Flipchart 78% 40%Audience Response Systems 13% 53% Gaming Technology 4% 38%Flat Screen 28% 52% Document Camera (Projection) 19% 32%Tablet Control for Instructor 11% 52%Dividable Spaces for Small Groups 22% 50% Scrolling Displays (e.g. For Stock Ticker or News) 13% Learning TRENDS Newsletter by Elliott Masie - April 11, 2011 22
    17. 17. Pillars Create a network Promote Develop competencies transformations We develop a HSM Education should collaborative open web We instigate a different provide fresh executive that gathers and look at the context in education, aligned to the integrates knowledge. It order to rise expressive contemporary creates a connection changes. professional, in a real, between people, global and actual companies and perspective. organizations.
    18. 18. HSM Offering T M P – T o p M a n a g e m e n t P r o g r a m A M P – A d v a n c e d Top Management Arena M a n a g e m e n t P r o g r a m EDP – Executive Development Program Middle Management Arena MBA – Master in Business AdministrationMTP – Management Tools Program Future Managers Arena HSM Trainee Undergraduation In Business Administration
    19. 19. Exclusive content Marketing Inovation Vijay Philip Kotler Govindarajan Negotiation Strategy and execution William Ury Mintzberg Leadership People Dave Ulrich Jeffrey Pfeffer
    20. 20. Affero Perspective
    21. 21. Design thinkingHow to make design thinkingpart of the innovation drill begin at the beginning take a human-centered approach try early and often seek outside help blend big and small projects budget to the pace of innovation find talent any way you can design for the cycle Thinking like a designer can transform the way you develop products, services, processes—and even strategy. Tim Brown 29
    22. 22. implementation 3 prototype Next execute project a visão vision remember expect the future equipe success creative multidisciplinar frameworks Social Reflections 1 inspiration how can Look at the technology help? worldideation 2 30
    23. 23. Vision | HSM Educação Business specialization Executive development Networking Career following Life-long learning State of the art technology Technological convergence 31
    24. 24. Team | Multidisciplinary Helena Nacinovic Tiago Diniz Carlos Terra Beto Lucena Marta EnesBarbara Olivier IT ET Strategy Cristiano Rocha Francisco Ferreira Fabio Barcellos Julia Roiter 32
    25. 25. “Future of learning is not about making the content, is about how to make it available.” Michael WeshTendencies:Knowledgeable to Knowledge-able Convergence Mobility Exclusive experience 33
    26. 26. Why invest in collaborative learning?“Learning today is not about knowing a theme or a subject. Itis about being able to do something.Jay Cross, CEO of Internet Time Group. 34
    27. 27. Studies show that...87% of people aremore productivewhen aresurrounded by goodrelationshipcolleagues. 57% of people affirmed that(SelectMinds/ 74% of people expanding their relationshipIntellisurvey) mentioned that the networks would help them to fastest way to become work more effectively. more productive in a (SelectMinds/ Intellisurvey) new job is to interact with colleagues and supervisors. (SelectMinds/ Intellisurvey) 35
    28. 28. Studies show that... 80% of the learning capacity of a person happends in na informal way, outside de classroom. Communities of practice are one of the five best ways in the market to increase the company agility. 60% of large companies that practice knwoledge management have their strategy centered in communities of practice. 36
    29. 29. Education tendencies? Learning focused in student interests. Imersive and non-linear learning approach. Students should be encouraged to discuss, practice and share. Knowledge is the result of the collaboration between people. Networks connects students to the world, 37
    30. 30. Benchmarks - Plaforms
    31. 31. Cases | Harvard Business SchoolHarvard Business Publishing 39
    32. 32. Cases | Stanford (Graduate School of Business) iTunes U CourseRankiPhone app “Learn anything, anytime, anywhere” websitewhat’s videos e podcasts de avaliação das aulasgoing on aulas, seminários - publiccampus and internal access 40
    33. 33. Cases | Columbia Universitye-seminars | podcasts | career connections 41
    34. 34. Cases | NYU (Tax Law Programme)“Smart Classrooms”: classroom coursesare filmed and content is displayed online They are filmed with three cameras and a sound mixer. The course goes online within 30min. Within 24h, students interested in reviewing a certain case or topic can click an online index that charts the content of the entire class and [can] view the portion that interests them. 42
    35. 35. Benchmarks – Learning materials
    36. 36. Ebook Interaction Associates Fully Engaged eBook Introducing Google eBooks WIRED Magazine - iPad App E-books overcome print books in sales. In one year, sales increases 202%, says American Publishing Association Veja 15/04/2011 44
    37. 37. Inkling | a textbook case of innovation Inkling brings the world’s best content to iPad with interactivity, social collaboration and simple ease-of-use. No more heavy, expensive textbooks to carry around campus. Inkling textbooks are more interactive, more flexible and cheaper atch?v=7F8P1HqI5Xw Inkling 45
    38. 38.  Allows user to integrate social networks in a practical and peasant way, without leaving the app. 46
    39. 39. 47
    40. 40. Affero Approach
    41. 41. TARGET AUDIENCETop Manager5h30: Gym6h30: Breakfast with kids08h: Meeting with presidentThis is my regular day. I´m Flavia, Executive Director of acompany in Rio. Responsible for the main business of thecompany. I´m in charge of 40% of the companys budgetand 35% of the collaborators.I would like to establish a partnership with an educationalcenter in order to send professionals of my team, in amodel that they could bring back discussions about thechallenges and opportunities.
    42. 42. TARGET AUDIENCEMiddle managerMy name is Raul, recently I was promoted to amanagement position in the company that I work for. Ihave worked in several companies, but at this time I´mgoing through my biggest professional challenges. I needto get prepared.I looked for places to study again but all I found was a listof institutions that I already been through. I have takencourses abroad, but I´m tired of being tutored by thesame teacher. I like technology, I use social medias and Iknow the value of networking. I learn more sharing anddiscussing.
    43. 43. TARGET AUDIENCEFuture managerBernardo, 24 years old, I have a bachelor degree inbusiness administration and an MBA in Marketing. I workin an investment bank.Yesterday I posted messages in Facebook looking for tipson courses about leadership. I want to enroll in a coursethat aims for the practice… that helps me find my way ofdoing things. I have a feeling that international institutionshave more experience in coping with this context ofmanagement.
    44. 44. Quality learning material and collaboration• A platform that offers informal , social and formal content, other than the conection between people.• A single platform to access both content and collaboration.• A platform where learning takes place naturally Learning should be present in the student day-to-day life. 52
    45. 45. Basic concepts ContentCollabo- ration People 53
    46. 46. Tablets in BrazilSome data.... 450 thousand tablets in 2011. 1 million tablets in 2012. Brazil: 2012 – starts producing tablets (even iPads) – 40% lessexpensive 54
    47. 47. Content + Tools + Collaboration = Knowledge-able Tablets Learning resources, vídeos, collaborationComputers tools, coaching and networking Smartphones 55
    48. 48. 56
    49. 49. Roadmap HSM Education Learning material fully ____________july 2012 ________August 2011 Static learning material dynamic and collaborative, available for iPad and access via any tablet or cell desktop, collaboration phone, integrated to coaching tools and social network and networking tool, via desktop integrated to Google Apps. January 2012___________ Learning material with some collaboration functionalities, available in iPad, Android e BlackBerry, links for Google Apps e tools of networking and coaching. 57
    50. 50. “youKnow” brings a networks perspective...Network learning Class / community Other students / participants / teachers Specialists / Students / teachers Teacher The class or group could be formal or informal, inside or outside the institutuion. 58
    51. 51. Main resourcesComuinites of User profiles LMSpractice • Personal information • SCORM courses• Polls • Relationship between • Supports live courses• Image galery user • Reaction evaluation• Knowledge items • Rewards for • Knowledge evaluation• Comments and participation • Course certification evaluations • Messages between • History• Forums friends • Course programs• Events • Microblog • Forums • Blog • Reports 59
    52. 52. Basic concepts People Commu- WebTV youKnow nities Courses 60
    53. 53. Collaborative Book(C-book)
    54. 54. PossibilitiesiOS4/Web Application com Indesign/Adobe DigitalHTML5 e CSS3 Publishing Suite 62
    55. 55. PossibilitiesiOS4/Web Application com Indesign/Adobe DigitalHTML5 e CSS3 Publishing Suite Homolog process 63
    56. 56. 64
    57. 57. PossibilidadesiOS4/Web Application com Indesign/Adobe DigitalHTML5 e CSS3 Publishing Suite advantages  More interactions possibilities  Integration with external systems  High customization power  Criativity liberty inside the App.disadvantages  Slow process of homologation  Need of skilled developers  Raise on the development team  High production cost  Hard to transfer know-how  Single Platform (*** Android or IOS or Blackberry) 65
    58. 58. PossibilidadesiOS4/Web Application com Indesign/Adobe DigitalHTML5 e CSS3 Publishing Suite Interaction functions publica o conteúdo 66
    59. 59. PossibilidadesiOS4/Web Application com Indesign/Adobe DigitalHTML5 e CSS3 Publishing Suite advantages  Creates interactions, inserts videos, hyperlinks, navigation bars, etc, without developing skills  Less time/cost in production and publication of application  Publishes the content straight to the viwer/tablet  Integrates any HTML5/JavaScript code inside page  Agility in the process of corrections of published archives  Exports in all formats (Apple, Android and BlackBerry PlayBook).  Easier to find professionalsdisadvantages  Limited interactions  Integrations are more complicated  Limited customization *neste momento é possível criar integrações externas. 67
    60. 60. Adobe Digital PublishingCompetitor .ofip (Open Format for Interactive Publications) Hosted on super-fast Akamai servers First brazilian newspaper developed for iPad. 68
    61. 61. The process
    62. 62. Development process – Instructional Design1 Instrucional  Instructional treatement, pre-defined grids Design  Structure based on navigational maping Main themes horizontaly .indd – Stacks Layout Horizontal .indd – Stacks Layout Vertical Associated themes, verticaly 70
    63. 63. Development process – Design2 Interactions Indesign to Adobe Viewer 71
    64. 64. Development process – Publication3 Workflow: Saída para Tablet (Indesign/.folio) Adobe Digital Publishing Suite WebServer/Localhost 72
    65. 65. Development process – packaging.folio packaging Folio folders – Main topics Folio folders – Themes Links folders - pages Images, vídeos, texts etc. 73
    66. 66. Where are we?
    67. 67. May - OctoberWhat have we done. Learned new technologies. Produced prototypes. Decided which way to go. Build up a team (research and development). Build a development process (internal). Build a delivery process (HSM). Produced 15 contents (disciplines). Delivered a SCORM shell for the desktop version. Delivered a pilot class – Banco do Brasil
    68. 68. October - JanuaryWhat we are going to do. Expand team. Produce 45 new contents. Evaluate user experience. Integrate content with collaboration platform (youknow)
    69. 69. Last words from the experts...
    70. 70. Special thanks to:. Fabio Barcellos. Marta Enes. Francisco Ferreira. Cristiano Rocha. Roberta Takahashi Soledade. Alexandre Bocuto Rafael Rossi Lima de Oliveira. Renata Barboza Carvalho. Christina Saraiva de Sá. Mariana de Souza Blanc Mendes. Marcelo Henrique Casaro. Karen Helena Bueno Lanfranchi. Barbara Campos Olivier. Denis Carvalho. Carlos Henrique Mendes. Liliane Duarte. Daniela Vasques Cardozo. Emerson Constanza. Joao Paulo Goncalves Coelho. Gisele Giornes
    71. 71. Special thanks to:. Simone Souza de Magalhães. Juliana Borges Junqueira. Juliana Teixeira Sampaio. Fabrício Vale dos Santos. Leonardo Victório. Wagner Magalhaes. Paula Amanda. Cristiane dos Santos. Juliana Shirley Lima de Sá Galindo. Julia Roiter
    72. 72. Thank you!Questions?