2011 Published the first academic studyabout the Tohoku earthquake2008 Published antecedents of socialnetworking behavior, cited more than40 times2006 Conducted one of the earlieststudies about facebook
History of Social Networks Source: Boyd & Ellison, 2007
Social CapitalWe have a natural tendency to build functioning networks which usually result in physical, informational, financial or other forms of gains.
Communication Imperative We are born to communicate and we are driven to maximize our communication satisfaction and interaction.
.7= Correlation between perceived social support and happiness
– RESEARCH• Efficient and convenient communication• Curiosity• Desire for popularity• Relationship building• relationship maintenance. (Urista et al. (2009)• a) social network surfing• b) social investigation• c) social connection• d) shared identities• e) content and status updating. (Joinson, 2008)• diversion (pass time, break, escapism),• personal motives (self presentation, impression management)• informational motives (information seeking, information sharing, surveillance, social investigation, social sneaking). (Sejrup, 2009)
My Study• Conducted in 2006, published in 2008• The size of online social networks is larger than real life social networks• Females spend more time social networking• People with high self esteem don’t add strangers to their network and might even have smaller circles.
To kill time To have fun Get info about my interest area Contact w. friends Easily communicate w. friends To find out about the news To get relaxed To tell others what I am up to To check what my friends are up toTo relieve stress
Did you know?Yesterday,250 million photos were uploaded to Facebook, 864,000hours of video were uploaded to YouTube,and 294 billion emails were sent.
No one saw it was coming, including…• Facebook wanted to spend a huge chunk of its resources to found a separate P2P sharing site in 2004 instead of focusing of basic sns functions.• Google, the worlds richest and biggest website didn’t care much about and invest in Orkut.• 6 Degrees.com was not discovered by many of us and just went out of business.• People thought Friendster was a dating site even though its features were pretty much the same with Facebook.
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