Social media in Russia


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Some notable Digital & Social media campaigns from Russia. Marketing strategy class at IUJ

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Social media in Russia

  1. 1. Igor K.
  2. 2.  Visit dining places Take pictures of their menu’s Post them with comments for a chance to win iPad2
  3. 3.  Become a Legend of a restaurant Visit a place that others visit Post about it and be the most activevisitor for a chance to win a ticketto Canary Islands
  4. 4.  Take a picture with New Year’s decorations Register on the website And share the picture through facebook(and other social web-sites) for a chance to win a case of beer
  5. 5.  Upload pictures about your romantic trip In special group for this campaign In Vkontakte (russian version of facebook) for a chance to win a 5,000 rubles credit
  6. 6.  Find a KFC restaurant through AlterGeo or Fourssquare Post on your Vkontakte, Facebook or Twitter page“come to new KFC” Show your post at the registry to get free fries and drink
  7. 7.  Send 1-3 photos of the brightest moments from your travels Sign photos and write a short description of each for a chance to win one of twotickets to Europe
  8. 8.  Register online and fill in online poll Attach a photo with your poll that contains «Majordomo» logo in it (ie a drawing, body art, etc.) Winner will be chosen for each of the following months ◦ June: Apple iPad 2 ◦ July: Netbook Asus ◦ August: Apple iPhone 4
  9. 9.  Register on Press “Buy” button Enter your mobile phone number You will automatically entera draw to win 70% discounton one of 3 Ford Focus cars
  10. 10.  Register on Fill in the poll and attach your photo(women only campaign) Write a short poem on topic “Why I think I worth Audi А1” Winner will win Audi A1
  11. 11.  Register on Fill in the poll and receive many creative recepies Invite more friends For a chance to win 30,000rubles and bonus prizes
  12. 12.  Thank you, any questions?