Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating The progression Online Dating started from the launch of Match.com in 1995 when the internet started to become familiar with mass peopleOnline Dating was seen as a Taboo in society as… •• It wasn’t the norm •• You seen unconfident •• People will think you can’t get anyone •• You’ll be seen as lame and socially restricted • •However, in recent years, it has become more accepted and normalway of meeting a partner because many people are now joining – it has progressed so much that80% of people claim to know someone that has found love online.Consequently makes more and more people comfortable with using it.
Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating Business The businesses are booming with the constant rise!Online dating revenues are growing 10% to 15% year, ontrack to hit one point nine billion dollars within three years, according to Piper Jaffray.Match.com and Chemistry.com generated $343 million in revenue this year, reporting 1.4 million active subscribers, about 15% of the market. TV Amplification has greatly helped this… For example, ‘The only way is Essex’ showing Arg signing up for a Dating Website making it seem like something good, and if someone like him is good on it, more people will go on it as well. Especially with it being such a popular show. show
Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating Our engagement with dating is the fault of the Why its so popular individual, to which media institutions build uponThe main reasons to start up an account online are that…• People are lonely• It’s a ‘safety net’ to meet someone• People are too busy to physically socialise• Fed up with the meeting market• Some think its an easy way to ‘get sex’• Want a variety of choice• Low confidence in getting a man or woman• They want a specific partner with the same interests, ethnicity, culture etc.• People are part of a minority group
Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating The increase The main reason Online Dating websites have progressed so much is because its becoming more and more common to seek online help 1 in 5 relationships starting online, 48 million more people used a dating website in 2012! Further the number of sites is alsoincreasing being over 1400 sites across the internet –Leaving plenty to choose from for the 57% increase to the use of online dating sites Not only in the UK but across the globe!
Documentary Topic - ‘Is our engagement with social media progressive?’Online Dating The main reason dating websites have progressed to rapidly is because Fusion + Needs its been made easier and more efficient for people to find love over the internet. This enables a fusion of culture. 7.8 million singles logged on to an Online Dating site – giving great reason for media to progress and become larger to cater all needs.Emotional ConnectionsCulture AgeFetishCasual SexSexuality
Documentary Topic - ‘Is our engagement with social media progressive?’Online Dating Stefana Broadbent: TED Talks How the Internet enables intimacy Mainly Couples, friends and family relationships Sociologist Stefana explores her own research showing that communication technology is capable of enabling deeper relationships, bringing love across obstacles like distance and relationships workplace rules. She did her research on a range of couples whether it be married, family or friends. There are different expectations now from technology, and even social media, so for example In workplace… • 50% of those with email, send private emails at work • that has possibly make relationships better in keeping contact – so our engagement ultimately has a positive.
Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating I asked… Primary Research Do you think too many people use Dating sites?Generally, my respondents argue people take advantage of dating Do too many people rely on Dating Sitessites as an easy route to find love, implying people in the UK do generally reply on the internet. Yes No Hard to SayHowever, its argued how many is too many? Nobody has the rightjudgements and its ultimately the individuals prerogative. Based on all area’s of the UK from Yahoo! And in person closedOnline Dating is basically a strong questionnaire of 40 respondents.tool provided for those who need help
Documentary Topic - ‘Is our engagement with social media progressive?’Online Dating Pro’s and con’s
Documentary Topic - ‘Is our engagement with social media progressive?’ Social News are websites that feature user posted stories that Social News are ranked based upon different categories, but most Features commonly how popular they are. These stories are ones that are not covered on TV.These websites have now progressed due to Web 2.0 which allows and now rely on audience interaction. The websites can be based on humour, news, information and general discussion. Social news is constantly progressing getting very popular engagement with stories that do not come up on the news, but are spread throughout social networking such as Facebook, and Twitter.
Documentary Topic - ‘Is our engagement with social media progressive?’Social News These are a few social news Websites websites…
Documentary Topic - ‘Is our engagement with social media progressive?’Social News Slashdot Slashdot.com was one of the first social news websites launched in 1997. Since then the internet has progressed and there are now many due to the engagement across social media. Users are able to submit their own content and stories publicly – then the best stories are presented on the front pages. Further since the beginning of Web 2.0 people can comment and get involved in discussions on the story.
Documentary Topic - ‘Is our engagement with social media progressive?’Social News Alexis Ohanian: TED Talks How to make a splash on social media Alexis (co-founder of Reddit) basically talk about how to make something small, really popular. He used the example of Greenpeace, which was tracking and supporting whales, which they wanted to create a new name for adopted whales, two of the them where ancient god of the sea, the other was ‘Mister splashy pants’ which someone has posted on Reddit. The name became popular because it was funny, then Reddit got involved and put a splashing whale as their logo, starting from 5% features on Facebook, real life, etc. Popularity developed so far to 78% that BBC News feature their story and Greenpeace reached their goal successfully though this. Alexis really emphasises if you want to succeed, you’ve got to loose control and not take yourself too seriously.
Documentary Topic - ‘Is our engagement with social media progressive?’ Social News Slashdot.com has also been known for the ‘Slashdot effect’ Slashdot This is caused by popular topics causing web traffic from the huge amount of people clicking on the links to read the stories. The graphs shows evidence of social media interaction and progressionA Dynamoo message was posted at just before 3am in themorning. Between 3am and 4am, the site received over 1,800hits and the traffic remained at over 800 hits an hour for the 12hours the link was on the main Slashdot page.In the course of 24 hours, the site received 15,806 visitors,compared to the usual level of about 500 visitors in a day. Inother words, Slashdot generated an entire months traffic in oneday.However, even as the story vanished into the Slashdot archives,traffic kept coming from many secondary sources that picked up onthe original Slashdot story.Prior to being featured on Slashdot, about 58% of traffic came fromGoogle, 4% from other search engines, 10% from other sites and28% from direct type-ins, bookmarks and mailing list subscribers.Three days after being featured on Slashdot, traffic levels were stillmore than double that of before, with 30% of traffic from Google,5.5% from other search engines, 45% from referrals and 19.5%from bookmarks and type-ins.
Documentary Topic - ‘Is our engagement with social media progressive?’Social News Digg Digg is another social news site that allows you to follow others then end up building a profile. However, what makes Digg different because it has a unique voting system. Viewers are able to either ‘digg’ or ‘bury’ stories – consequently making it become more popular, or it is has too many ‘burys’ it gets deleted from the website. The engagement of the public is therefore essential in getting stories popular, and further progress onto other social media sites making some stories global.
Documentary Topic - ‘Is our engagement with social media progressive?’ Social News News Recently in the newspaper I saw that Philip Schofield had brought up a list of paedophiles suspectedfrom Parliament to David Cameron that he got off the internet. This shows that social news it progressing so much that social news on the internet, is turning into news shown on TV. Also it brings up the point that on TV news the public have no choice in what they show, But when its social news, there are practically any boundaries and any news can be published.
Documentary Topic - ‘Is our engagement with social media progressive?’ Social News I asked… Primary Research I Social news, becoming bigger than real news?Generally, my respondentsIs social news getting more influencial than rea thinkbecause the publics engagementwith internet in the UK today is so excessive, that it would only Yes consequently make social news No bigger than real news In the futureEven so, they emphasised the factif it isnt bigger now, then in years Based on all area’s of the UK from to come it will because media is Yahoo! And in person closed questionnaire of developing so rapidly 25 respondents.
Documentary Topic - ‘Is our engagement with social media progressive?’Social News Pro’s and con’s
Documentary Topic - ‘Is our engagement with social media progressive?’ Video Sites Find success Through videos sites such as YouTube and Vimeo many individuals have already and increasingly beginning to seek success through talents the have.Only very few people have found success from the sites, however from theprogression of media and its amplification of ‘poor’ people becoming starts‘over night’ so many people think they can do this to – an example of this isJustin Bieber who is now a global superstar.However, many people fail to acknowledge that healso met up with producers and Usher himself to tryand promote himself.Nevertheless, our engagement is constantlyon the rise – people where 72 hours ofYouTube footage is uploaded every minuteand millions of videos are favorited everyday!
Documentary Topic - ‘Is our engagement with social media progressive?’Video Sites YouTube is very popular because of its personalities who makeYouTube Personalities video’s based around talents. An example of this is Lauren Luke who found popularity after making Self taught make-up tutorials. Watching people like this promotes others to follow – increasing engagement. She now even has… 111 Million views 468,000 subscribers Becoming so popular on YouTube it has greatly effected her in leading her into a professional career in make-up which possibly she wouldn’t have been able to do if she wasn’t popular online. The one day she uploaded a video of herself with cuts and bruises all over her face – which was very unusual but it’s for good reason. It’s part of a campaign against domestic violence headed by charity Refuge, encouraging women to speak out if they are experiencing violence at home – and not to cover up their bruising.
Documentary Topic - ‘Is our engagement with social media progressive?’ Further, because of the growing number of subscribers and Video Sites people talking about Lauren Luke, engagement with her video’s YouTube Personalities become more and more widespread. Consequently she progressed onto TV and Shops and so much more… Appeared in ‘Inside She launched ‘By Lauren Luke’ in out’ documentary SephoraWrote a weekly beauty Was a part of ‘Real She launched her own ‘Supermodelcolumn for the guardian Britain’ documentary Makeover’ Nintendo game
Documentary Topic - ‘Is our engagement with social media progressive?’ Video Sites Becoming Popular Many brands are regularly told if someone is very popular throughout social media and related in some way to their product.These companies then take advantage of the publicity of the person and if theyhave an audience or want to reach that target audience the ask to have product placement with the internet star. Although this benefits the company it helps the online start to get rich fast. These are done through clips or production Ad’s onlineThis is an example of Lauren Lukeadvertising an ad onYouTube for BarryM make-up.
Documentary Topic - ‘Is our engagement with social media progressive?’Video Sites Kevin Allocca: TED Talks Why videos go viral Kevin is a trans manager of YouTube. He states we all want to be stars, which used to be hard to do, but now all of the creative things we do can become famous from uploading a video and become famous in a week. But only a tiny percentage actually go viral. Success is down to – • Tastemakers • Community’s participation • Unexpectedness • He concludes that media is all new and define entertainment of the future. No one has to green light your idea and we all have our own participation for our own pop culture.
Documentary Topic - ‘Is our engagement with social media progressive?’Video Sites Kevin Allocca: TED Talks Why videos go viral TastemakersE.G Jimmy Kimmel, an individual or a group of people that publish onto blogs and start to write about it the video, taking a point of view. This shows it to a large audience expanding its popularity and process.
Documentary Topic - ‘Is our engagement with social media progressive?’Video Sites Kevin Allocca: TED Talks Why videos go viral Participation We become part of the phenomenon E.g nam cat, people start posting cats watching the video, to posting a cat watching a cat watch the video. Whats important that the creativity that inspires others in technological culture making many so many different versions of time, and cultural ones – entire remix community, something we all became a part of.
Documentary Topic - ‘Is our engagement with social media progressive?’Video Sites Kevin Allocca: TED Talks Why videos go viral Unexpectedness Only that which is unique and unexpected is ones that make it viral. Videos seem boring but then something unexpected happening makes the audience very excited making them share the video to surprise their friends or followers. By being totally surprising and humours gets any thing new, amazing.
Documentary Topic - ‘Is our engagement with social media progressive?’ Vimeo is another video site. It enables people to become the Video Sites producer of their own short film and get feedback to improve. Vimeo This allows film directors to progress throughout this type of social media from audience engagement to make them noticeable. noticeableAn example of this is: DiDJake WynneConsequently of the success throughout social media, Jake was able to present his short film D.i.D at film festivals leading to great success for his name and career. The progression of video sites is again an easier way to success than going to university or any other higher education to get you further in life. For exampleworking class people are now starting to reply on social media to get noticed and ‘famous’.
Documentary Topic - ‘Is our engagement with social media progressive?’ Video Sites I asked… Primary Research Do too many people use video sites for fame?Generally, my respondents argue that people rely on these video Do people rely on video sites for fame? sites to almost feed their desirefor the ‘fifteen minutes of fame’ YesThough, rather than the individual Nogetting famous, it’s more relatedto their video – in most cases the video goes vial rather than the individual themselves. Based on all area’s of the UK from Yahoo! And in person closed questionnaire of Video sites give everyone an 33 respondents. equal chance.
Documentary Topic - ‘Is our engagement with social media progressive?’Video Sites Pro’s and con’s
Record of Resources used…E Wikipedia Research Lauran Luke success Articles online Statistics on online dating and other subtopics Newspaper articles Philip Schofeild showing Cameron names of paedophiles of the internet YouTube videos Reasons why online dating is defective Textbooks - Periodicals - Books - Vimeo videos To see how Jake Wynne has succeeded TED videos For examples of how things occur in each subtopic Slide Share Social news research Blogs To gain information Slashdot effect Social Media Reasons for going on Online Dating Phone interview, - expert interview public In-person A small closed question for primary research In-person interview expert - Yahoo! Primary research
Research• Has been around for centurys but can into its stride in the 1960’s• It has given us …1. Trade2. Different Cultures3. Economic stability / instability4. Religion5. Alliances6. Knowledge7. Technology
Research • Enables us to get sessional fruits & veg all year round • Has given us different styles of clothing • Different brands • Increases efficiency = profit potential of big business by making specialization in labour global, and passing on low cost in one country to another where the cost of the same factor
Research• Increases efficiency through profit potential of big businesses by making specialization in labour global• Also by passing on low costs in one country to another where the costs of the same factors in higher• This helps spread investments globally so the profits of investors is maximized• Which in turn encourages technological innovations worldwide
Research• This is a graph of how much trade we do …
Research• Globalisation aids first world countries giving them international business• Over the course of six years the usage of the internet in third world counties i.e. The Middle East & Africa has risen from 36% to 83%• Globalisations also aids third world countries with natural disasters through sending medical and trained staff
Research • This is a table of how much trade due to globalisation does between the USA and China
research• All though globalisation as its good points it also has its down side• It turns us into consumers in the way that we only buy to brands• The more we see around us the more we wish to go and perches those goods from those brands i.e Michael kors, Prada, Nike
Research • Our culture of buying into brands has inhibited us from funding our local stores • This also enables more global friction (a culture / country not understanding or willing to accept another culture) • Trade becomes all about profit (shipping grapes from Africa to the UK) which could be home grown • This is a waste of our natural resources and adds to global warming • Due to worldwide imports we have GM foods with pesticides to preserve the food which takes from its nutrition and our health
• Research Internet on phones has been a revolution in itself• Its allowed us to have basically everything a computer has on a smart phone more than half the size of a computer or laptop• We now are able to watch missed shows, download music, create films, create slideshows… all with the aid of Wi-Fi / 4G /3G networks•
research • Wi-Fi /4G /3G has enabled us to have internet on the move • Its provided by phone companys competing for sales i.e. T-Mobile, 3 mobile, Vodafone … • This kind of connectivity is available worldwide which can keep us in connection with loved ones around the world • •
research•• This connectivity gives us web 2.0 on the move• We can upload, watch and comment on videos• Allows us to update and post pictures on our blogs• Lets us update statuses on Twitter, Facebook and post pictures on Instagram• This reinforces our freedom of speech
research • We can now shop and have our food delivered to our homes • Online shop with safety with PayPal •
research• Internet on phones has allowed apps and production to become popular and give sales i.e. BBM – Blackberry Messenger, Whats App, Instagram, Anger Birds• BBM- Blackberry Messenger is a messaging service exclusive to blackberrys• Using 3G connections it allows you to send messages and images for a monthly cost of £5•
• research What’s App is also a messaging service app first exclusive to IPhone with the cost of 89p• It also allows you to send picture and normal messages with audio and location• With gained popularity it is now available on all smart phone for free
research• Instagram originally exclusive to IPhones is a photo sharing app allowing you to upload pictures with captions• Many celebritys are no it opening a way for celebs to share their lives with their fans• With fast gained popularity its now also online
research• Angry Birds a game originally exclusive to IPhones gained rapid downloads• It was available on Google and on all smart phones• It has now broadened its franchise into toys, bedding, pyjamas among other things
research• Security is not an issue when you use 3G but when you connect to an unlocked Wi-Fi connection it becomes a problem• Shops and store give free Wi-Fi connections when on their premises• This free unlocked Wi-Fi allows online thieves to hack your information to your Facebook to knowing all about your credit card details
Should users be allowed to edit and write information on wikis?
Students rely on sites like Wikipedia for help on tasks
Anybody can create an account and make/edit a page.. There’s nocertainty that the information found on Wikipedia pages are correct
Wikipedia gives the publicempowerment to feel that they havesome control in what they consumeThis is a form of Web 2.0 which is currently very popular onlinewith many platforms allowing the consumer to become theproducer
Henry Jenkins’ Theory – Participatory culturesJenkins has written a lot about ‘convergence culture’ Audience have becomesophisticated ‘users’ of many different platforms of media which cross over. ‘Bert isEvil’ is an example – a photo-shopped image of Bert from Sesame St posing withOsama Bin Laden was published on line, found by accident by a print house inPakistan, who had no idea who Bert was, and then printed on Anti-American posters,which were then filmed by CNN News and broadcast on American TV. Jenkins usesthis example to shows how audiences are no longer just consumers, they are alsoproducers and users. They create and consume, participate and publish, downloadand upload, receive and share. Blogs, network sites, web 2.0 and wikis are just someexamples of audiences as powerful producers within the world of Media productionand reception.Source: http://mediaalevel.edublogs.org/media-audiences/
Gramsci – Power and HegemonyGramsci – Power and HegemonyGramsci is primarily concerned with power. As a Marxist, he believed that societywas structured unfairly. The rich upper classes were an elite in society who ownedthe means of production. This power gave them a control over the masses who workbut do not receive their fair share of wealth. Indeed, 80% of the world’s resourcesare controlled by only 5% of the world’s population. Gramsci was interested in howthis unfair status quo is maintained and reproduced.Hegemony is the idea that the masses are controlled not through coersion or militaryforce, but by ideological manipulation. The Media is one of the institutions insociety, along with religion, politics and education that pass on a dominant ideologyto the masses of conformity and consent. Indeed, Gramsci believed that the masseswere manipulated into giving their consent to the unfair capitalist system.Source: http://mediaalevel.edublogs.org/media-audiences/
SummaryBetween October and November 2011 there were a drop in blog users. However it has increased since then. Perhaps this is because this was when blogging was not yet known and used by many, as now it is a viral habit.
Blogger• Is a site that any user can use for any purpose.• It focuses on helping people have their own voice on the web and organising the worlds information from the personal perspective.
Wordpress• Started in 2003, users, particularly aspiring journalists, can create and manage blogs for free.• People can leave comments under blog posts which encourages and forms friendships through a common interest or belief.•
Countries that use WordPress the most1. English 66%2. Spanish 8.7%3. Portuguese 6.5%4. Indonesian 3.5%5. Italian 2%6. German 1.8%7. French 1.4%8. Russian 1.1%9. Vietnamese 1.1%10. Swedish 1.0%
SummaryThe top 10 countries that use WordPress tend tobe developed European countries. Blogging hasspread across Europe and slowly across Asia, asVietnamese users now blog regularly.
SummaryIt is clear that the buzz around blogging hasspread very far as the amount of page viewsand blog posts have increased in recent years. In2007 there were 1.5m blog posts which hasnow risen to around 24m, around 16 times itssize. In 2007, Wordpress had around 2m pageviews this has now soared to just over 3 billionpage views.
Has blogging become more influential than broadcast media?
Easy access with Smartphones and other devicesBlogger apps on devices such as Blackberry, iPhone and iPad makes it so much easier to interact with media as with the touch of a button blog posts can be made and submitted from wherever you are. iPad Blogger app
Broadcast media’s true facts VS Blog’s opinionsThis online BBCarticle statesfacts about theevents
This blogpostpresentsopinionsof theriots andwhy itoccurred
Phone Interview withBroadcasting Assistant for local radio stationHere are the key questions and answers..
1. How do you use social media in your duties? Through Twitter and Facebook..• to create awareness on upcoming events• to give shout outs on air• connect with listeners• To find out latest news to update and share views/debates with listeners
2. Do you believe that blogs are more influential than other broadcasting media?No..For me in my job blogs won’t create as much of a buzz and circulation whereas on social networking sites listeners can instantly converse with each other.
3. Do you believe our engagement with social media is progressive? Yes..• With the help of smart phones social media is within easy access• Social media helps us build relationships with people who share similar views/habits•
Research resource checklist for Blogs and Wikis..
TEd Talks VidEo – clay shirky‘How Social Media Can - Campaigning online to enable people to vote Make History’ - - "largest increase in expressive capability in human history" - Media good at conversation is bad at creating groups and vice versa - - Media has support for groups and conversations at the same time - Natively good at supporting these conversations - Motive carnage for all other media - Every medium is next door to another one - Groups can communicate with each other - When a new consumer joins this medium a new producer joins also - - Earthquake reported as it happened - - Spread all over the Internet due to social connections - Twitter announced it before the news - The citizens published it before anyone else - Only way to filter the media is to shut down servers
ThE dangErs of ThE inTErnET! Mass Hysteria• Although they don’t publicly release all the toys they have at their disposal, the folks at Facebook are capable of thoroughly analyzing the massive volume of data their users create every day.• Using Facebook Lexicon, a tool that looks for occurrences of words and phrases on Walls over time and displays them on a graph, they’ve released a couple of screenshots which show how the discussion of the swine flu on Facebook went over time, and how it spread geographically. The figures on of many people were discussing Swine Flue http://mashable.com/2009/04
ThE dangErs of ThE inTErnET!Talking To Strangers• In 2006, Cox Communications partnered with the National Centre for Missing & Exploited Children and TV host and children’s advocate John Walsh.•• They conducted a national survey among 1,000 U.S. teenagers ages 13-17.•• Their report shows that nearly 7 out of 10 teens have received personal messages from people they’ve never met.• These teens were asked “When someone whose name you don’t recognize contacts you online (email, IM, text, or chat messages), do you usually ignore their messages?”• 6 of 10 said yes.• 3 of 10 said they replied to the messages or chatted with them.•• 8% of teens surveyed said they had actually met with someone they had only talked to online.• This percentage was higher for 16- and 17-year-olds (14%) and lower for 13- to 15-year-olds (4%). http://www.covenanteyes.com/2008/08/07/stranger-danger-how-many-t
ThE dangErs of ThE inTErnET!Talking To Strangers • More females than males are harassed or sent messages online making them a target for • strangers. The highest numbers were in 16-17 year olds http://www.covenanteyes.com/2008/08/07/stranger-danger-how-many-t
WhEn and Why did iT comE abouT?When?• The Internet has precursors that date back to the 19th century, especially the telegraph system, more than a century before the digital Internet became widely used in the second half of the 1990s.•• It was begun by the US Dept of Defence in the early 1960s as a way to communicate between different computers should a nuclear or other attack take out the phone grid in the US.•••• It was originally called the ARPANet, and had an IP address of 0.0.0.0. There was no "name" for sites at that time.•• That did not come until the 1990s. http://en.wikipedia.org/wiki/History_of_the_Internet
WhEn and Why did iT comE abouT?Why?• Early computers used the technology available at the time to allow communication between the central processing unit and remote terminals.•• The reason as to why the internet came about is because of military communication.•• The Internet was not really invented but grew out of the U.S. militarys search for a way to defend against a large area attack.•• They connected various computers together across the United States using physical media and it gradually developed into something called the ARPANET.•• As more and more computers connected to this network it grew and grew.•• Eventually the Internet was born on peoples desires to be able to communicate with each other over long distances. http://en.wikipedia.org/wiki/History_of_the_Internet
sociETy WiThouT ThE inTErnET?We Have Become Too Reliant• People are spending more and more time on the internet nowadays.•• However have we become too reliant on the internet?•• E.g. The majority of those in education no longer use librarie4s as a source of information.• Instead they just search things online.• Is the value of literature decreasing?•• Children are spending too much time cooped up inside on their computers or laptops.• This is unhealthy as they are not only not getting enough exercise but also not exploring the real world and being productive.
hoW ThE inTErnET has EVolVEd!The Development of The Internet• In 1976, Dr. Robert M. Metcalfe developed the Ethernet.• The Ethernet essentially allowed the coaxial cable to move data faster than normal.•• This was the first step to developing the LAN networks.•• In addition, it was the first step to making the Internet faster.•• 1983 marks the time when every single computer that was connected to the Internet had no choice but to use the TCP/IP protocol.•• Because of this, 1983 was the year when the use NCP protocol ended. http://www.articledashboard.com/Article/How-the-Internet-Has-Evo
hoW ThE inTErnET has EVolVEd!The Development of The Internet• The National Science Foundation began working on the new T1 lines in the 1980s.•• By the time they were finished in 1988, traffic began to increase. Because of this increase in traffic, the NSF began working on a second update.• In 1990 the non-profit organisation ANS formulated the idea for a T3 line.•• It was a 45mpbs line and by 1991, all of the NSF websites were using this new network.•• In addition, ILEC created ADSL, or Asymmetric Digital Subscriber Line.•• This type of technology allowed its users to surf the web.•• ADSL later became DSL. http://www.articledashboard.com/Article/How-the-Internet-Has-Evo
hoW ThE inTErnET has EVolVEd!The Development of The Internet• In 1995, the NSF stopped allowing free direct access to the NSF backbone.•• This period marks the time when people began to pay for web hosting. NSF allowed four companies to have this direct access.•• These four companies consequently sold access to the server for fifty dollars a year.•• This cost did not include .gov and .edu domains. Broadband was introduced in 2000 as a better alternative to dial-up. The beginning of broadband marked the beginning of the Internet, as we know it today.•• Because of Broadband, users are able to download music and videos. The Internet became at least ten times faster than dial-up.•• It is also hard to forget the creation of 802.11b, more commonly known as Wi-Fi.•• Wireless Internet allowed the use of handheld devices and the ability to take the Internet anywhere that you are.• http://www.articledashboard.com/Article/How-the-Internet-Has-Evo
rEVoluTionisEd hoW WE communicaTE• There are now much fast and cheaper ways to communicate thanks to the internet.•• Due to email or messages via social networking sites, communicating with others has never been easier.•• Video calls via ‘Skype’ are now also possible thanks to the internet.•• We live in a modern society where two people from opposite ends of the world are able to speak with one another for free.•• However is can also be argued that this has made people much more lazy.••
rEVoluTionisEd hoW WE communicaTE• Without the internet we have…- Fax machines--- Telephones--- Letters in the post--- Telegrams--- Mores code
Why has iT bEcomE morE popular?Is It Addictive?• An estimated 5 to 10 per cent of internet users are thought to be addicted – meaning they are unable to control their use.•• The majority are games players who become so absorbed in the activity they go without food or drink for long periods and their education, work and relationships suffer.•• Perhaps the internet is so popular because it is almost a form of escape from reality for people.•• It opens the door to a different world where people can search and access absolutely anything. http://www.independent.co.uk/news/science/addicted-scientists-show-how-intern
Why has iT bEcomE morE popular? Case Study• Chris Staniforth, 20, died of a blood clot after spending up to 12 hours at a time playing on his Xbox.•• Despite having no history of ill health, he developed deep vein thrombosis – commonly associated with long-haul flight passengers.•• Mr Staniforth, from Sheffield, had been offered a place to study game design at the University of Leicester.•• But he collapsed while telling a friend hed been having pains in his chest.
hoW and Why iT camE abouTWhat Is It For?• An important part of Web 2.0 is the Social web, which is a fundamental shift in the way people communicate.•• The social web consists of a number of online tools and platforms where people share their perspectives, opinions, thoughts and experiences.•• Web 2.0 applications tend to interact much more with the end user.•• We are no longer satisfied with just watching or listening to media products but actually want to voice our own opinion.•• This not only benefits the consumer, but also the producer as they are able to learn from the comments made by the viewers and therefore improve their products. http://en.wikipedia.org/wiki/Web_2.0
hoW and Why iT camE abouTWhat Is It For?• Mainstream media usage of Web 2.0 is increasing.•• Links to popular new web sites and services, is critical to achieving the threshold for mass adoption of those services.• Web 2.0 offers financial institutions opportunities to engage with customers.•• Networks such as Twitter, Yelp and Facebook are now becoming common elements of multichannel and customer loyalty strategies, and banks are beginning to use these sites proactively to spread their messages.•• In a recent article for Ban Technology News, Shane Kite describes how Citigroups Global Transaction Services unit monitors social media outlets to address customer issues and improve products.•• Furthermore, the financial services industry uses Twitter to release "breaking news" and upcoming events, and YouTube to disseminate videos that feature executives speaking about market news. http://en.wikipedia.org/wiki/Web_2.0
hoW and Why iT camE abouTWhat Is It For?• Small businesses have become more competitive by using Web 2.0 marketing strategies to compete with larger companies.•• As new businesses grow and develop, new technology is used to decrease the gap between businesses and customers.•• Social networks have become more intuitive and user friendly to provide information that is easily reached by the end user.•• For example, companies use Twitter to offer customers coupons and discounts for products and services.• http://en.wikipedia.org/wiki/Web_2.0
rolE of ThE audiEncECase Study – ‘Life In A Day’• The film was produced by Scott Free Productions and YouTube.•• Users sent in videos supposed to be recorded on July 24, 2010, and then Ridley Scott produced the film and edited the videos into a film with director Kevin Macdonald and film editor Joe Walker, consisting of footage from some of the contributors.•• The film is 94 minutes 53 seconds long and includes scenes selected from 4,500 hours of footage in 80,000 submissions from 192 nations.•• The film is a perfect example of and audience becoming part of the product and audience participation.••
passiVE or acTiVEAre We Given A Voice?• The end user is not only a user of the application but also a participant by:•- Podcasting- Blogging- Tagging- Curating with RSS- Social bookmarking- Social networking- Web content voting• We have finally been given a voice as our opinion has become a vital party of the production process of a media product.•• We can share our opinions with others via sites like YouTube, thus making us more active in Media products.
hElpful in EducaTionInteractive Lessons• Web 2.0 technologies provide teachers with new ways to engage students, and even allow student participation on a global level.•• For example, teacher Laura Rochette implemented the use of blogs in her American History class and noted that in addition to an overall improvement in quality.•• The use of the blogs as an assignment demonstrated synthesis level activity from her students.•• In her experience, asking students to conduct their learning in the digital world meant asking students "to write, upload images, and articulate the relationship between these images and the broader concepts of the course, [in turn] demonstrating that they can be thoughtful about the world around them.”•• ‘Blogger’ is an essential website for Media Studies as it allows students to organise their work better and gain skills in ICT. http://en.wikipedia.org/wiki/Web_2.0
rEVoluTionisEd our inVolVEmEnT in mEdiaRole Of The Consumer • For marketers, Web 2.0 offers an opportunity to engage consumers. • • A growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. • • Companies can use Web 2.0 tools to improve collaboration with both its business partners and consumers. • • Consumers are now part of the development process of a product, thus handing over a small but significant sense of power.
Why is iT so popular?Desire For Fame?• Perhaps social networking sites are simply a way for people to fuel their need for a sense of fame or attention.•• However it is also a way for people to almost keep track of others.•• From photos to statuses, we have a great amount of access to other people’s information.•• People post things for a reason.•• Why is it that we are so interested in other peoples lives, and want that same interest in return?•• Its no longer just famous people who are tracked by others.
progrEssEd inTo TElEVisionAudience Participation!• In the media industry almost everything we watch and listen to is manipulated and altered by someone ells.•• However thanks to networking and social media, viewers are now able to participate in a small yet effective way.•• As networking progresses into television, a sense of power id handed over to the audience.• E.g.• People can now vote via social networking sites such as ‘Twitter’ or ‘Facebook’ for the contestant they wish to stay on shows like The X Factor, Big Brother and Im A Celebrity Get Me Out Of Here•
ThE dangErs of nETWorkingCyber Bullying• Cyber bullying is the use of technology to harass, threaten, embarrass, or target another person.• By definition, it occurs among young people.•• When an adult is involved, it may meet the definition of cyber-harassment or cyber- stalking, a crime that can have legal consequences and involve jail time.•• A 2006 poll from the national organization Fight Crime: Invest in Kids found that 1 in 3 teens and 1 in 6 preteens have been the victims of cyber bullying.•• As more and more youths have access to computers and cell phones, the incidence of cyber bullying is likely to rise. http://kidshealth.org/parent/positive/talk/cyberbullying.html
ThE dangErs of nETWorkingCyber Bullying – Case Study• Amanda Todd, was found hanged in her home in Canada, last Wednesday, one month before her 16th birthday.•• When she was 12-years-old, she had been persuaded to expose her breast to a man online. She was then relentlessly harassed by the man, who sent Amandas video and photos to teachers, parents and classmates.•• She was bullied by her classmates leading to anxiety, depression and drug and alcohol abuse.•• She changed school to escape, but she was pursued by the man.•• Weeks before her suicide, she posted a video on YouTube entitled "My Story: Struggling, bullying, suicide and self harm", expressing her experience using http://www.telegraph.co.uk/news/worldnews/northamerica/u flash cards.
fuEls mass hysTEria?The London Riots!• During the summer of 2011 riots broke out in London.•• These riots consisted of looting, breaking into buildings and even burning them down.•• The riots were publicized not only in the media but also all over social networking sites such as ‘Twitter’ and ‘Facebook’.•• This cause even further mass hysteria as people rapidly spread the word about the riots.•• Many looters even organised with others to go out and start stealing over such sites.•• Those who stole during the riots even posted photos on ‘Facebook’ and ‘Twitter’ of what they had taken.•• However this also made it easier to catch the culprits.
ThE posiTiVEs of nETWorking!We Can Extend Our Social Life• It has never been easier to make friends than it is right now, mainly thanks to social networking sites.•• Just a few decades ago it was pretty tough to connect with people, unless you were the overly outgoing type able to make conversation with anyone at a party.•• The rise of mobile phones helped change this, connecting people in a new way, but then social networks sprang up and the whole idea of friendship changed once more and for ever.•• It’s entirely possible to have hundreds of friends on Facebook.•• They may not be friends you know on a personal level and spend time with in the real world on a weekly basis. But they’re friends nevertheless.•• With that said it is important to maintain a social life outside the world of the internet also. http://www.makeuseof.com/tag/positive-impact-social-networking-sites-society-opinion/
rEVoluTion in communicaTion?Mild Form Of Stalking?• Many people nowadays spend hours online just going through other people’s profiles and photos.•• On ‘Twitter’ you can actually ‘follow’ people and therefore be notified of every post they make.•• Similarly on ‘Facebook’ you can now be sent and actual notification whenever a friend posts something.•• These notifications can even be sent to your phone.•• It is quite literally keeping track anyone you want.•• Has networking turned into stalking?•• Why are we so interested in others to the point where we get a message alert on our phones of whenever they post something?
Audience Feedback I He Said… 16• Its interesting because social media is quickly Male increasing and ultimately affecting our society as Working everyone is somehow linked with social media.• Business, Dance, Football• It appeals to him because his generation‘s engagement with media is ultimately what keeps it so popular and allows it to build further.•• Would want to learn the business within social media and if it one way could be even bigger than real news.•• Within this topic there is a debate over when is too much to much? And if the sites reform our views, so someway it is not really are own opinion.•• I think you would have a lot of people In their 20’s and 30’s watching a documentary on this topic.
audiEncE inTErViEW• Name: Zoe Lonergen• Age: 17• Gender: Female• Ethnicity: White - British• Interests: Sociology, Music, Reading, Politics•Summary Of Feedback• She associated social media with different forms of technology. E.g. iPads• She was interested in the topic because Social media is something that affects her and everyone around her.• She was interested in the pros and cons of social media.• She suggested that we interview people who come up with new ideas for different gadgets or technology.• She had no concerns about the topic.••
Audience ResearchShe said..• It will be interesting to interview representatives from social media sites or people who use social media in their job.•• Adults would watch this as they have experienced 2 generations; one with technology and one without technology
Audience Feedback I She Said… 17• Social media is helpful and useful as it applies to Female everyday life Working• Fashion, reading• It appeals to a mass audience•• She feels our present topic needs to be addressed in society•• Interested in find out how keeps us connected through Facebook and Twitter•• And the progression of social media over the years•• Believes it makes society anti-social•
Purpose and Style J•• Whats the purpose of the documentary ?••• To bring to the audiences attention the gravity of social media on our lives and society•• Also how web 2.0 has opened the door to our worldwide interaction and how its turned us into producer and not us just being consumers•• It would cover its pitfalls through hacking, to the question if we really have personal identities any more or just part of the system
Purpose and Style J•• What would people learn about this topic from your documentary?••• How far social media has brought us in terms of communication and our personal lives•• If we should go with the flow of things (rapid growth of social media) or slow it down i.e. Popularity of online dating saves people from going out and socialising•• The door is opens for hackers and how easy it is•• The amazing speed at which we can share news i.e. Japan nuclear reaction were the social world knew before the own country knew of the even
Purpose and Style J•• What would people learn about this topic from your documentary?••• What the governments opinion on social media and weather they accept it or fear it•• How we have social media on the move and if it feeds our obsession or just harmless time to spend•
Purpose and Style J• What style of documentary is it?•• There are 6 types of modes to Bill Nichol’s Theory•1. Poetic Mode: More towards subjectivism, leaves things to be interpreted, for an artistic feel.2. Expository Mode: Unlike poetic moves more for a story telling stance, through informing in order to persuade3. Observation Mode: Simply just observing in order to allow audiences to shape their own opinion on the issue, people/person4. Reflexive Mode:5. Per formative Mode: Its participatory though having a presenter or just having a person going along6.
Purpose and Style J•• What style of documentary is it?• According to Bill Nichols theory our documentary is Expository•• We believe It’s more informative as we are just trying to feed our audience with information•• In the attempt for them to form their own opinions about social media•
AudienceK Early 30’s Secondary Audience Whole Target audience Audience is late teens to 40s years Late teens and early 20’s
Audience KOur audience is MASS because…• Social media is ultimately what shapes and influences our society today. Also because there has always been a recurrent of the debate weather media will take over societies future, and the frightening effect it may have.• Almost everyone in contemporary UK is connected in some form with a part of social media so our documentary would relate to the vast majority of the populations, further because our topic is varied in interests across the media platform, we cater to a lot of interests.
Audience KIt is important that people learn about this topicbecause…• It is becoming such a huge part of contemporary UK, and if not, has already.•• Without knowledge in how everyones engagement with media is developing industries – the public would be blinded of how it dramatically reshapes norms, values and attitudes throughout their whole life.•• To show the individual the extent of their usage in social media as it could possibly be either negative or positive without realising, which very possibly everyone in Britain does.
Audience KOur connect purpose to the audience is…• The fact that social media is such a broad topic that the interests of so many different people can be compared and contrasted throughout.•• Also because its becoming a huge important part of society as it is being used public sectors such as education emphasising the newly great importance and need to be knowledgeable within our topic.
Audience KThe style of our documentary is…• Informative because… We present both sides of the debate in our topic, we don’t necessarily enforce our personal bias views.•• Participatory because… Our presenter will participate in interviews and certain events taken place in our documentary to make the documentary seem more natural and comfortable
Channel and Time MWhat channel would it be put on and why?Channel 4 because..• most of their documentaries target 17-34 yearold females• documentaries revolving media and technology• their documentaries have peaked to up to 8million viewers eg. Cutting Edge received 7.4 million
Channel and Time MWhat time would it be on and why?9pm because..•audience have finished studying/work, children aresleeping etc, so they are available to watch it•there’s nothing explicit so the time doesn’t have tobe pushed further back