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Google glass: Cool, Strange, Connected
Google Glass: Cool, Strange and
Connected
Adam Acar
Kobe City University of Foreign
Studies
Difficult to Predict the Adoption of
New Technologies
9 out of 10
new product launches fail in Japan

Source:
Focus Group Session (May, 2011)

• Participant 1: I would never use Facebook
• Participant 2: Facebook has a very complicated
interface
• Participant 3: Mixi is just fine for Japanese people
• Participant 4: Mixi is safer and easier to use

TODAY

ALL THESE 4 PEOPLE ARE
HEAVY FACEBOOK USERS!!!
Lit Review

GOOGLE GLASS
• Feels socially awkward
• Feels connected
• Has Privacy issues (hospitals, courts, business
meetings, etc.)
Survey Question: This is a prototype of Google Glass. Please look at it carefully and read
the features.
Please answer these questions….
Survey
Survey Items
FOMO (Fear of Missing Out):
• When I have a good time, it is important for me to share the details online
• I get anxious when I don't know what my friends are up to
• I get worried when I find out my friends are having fun without me
•
Communication Competence
• For me, it is difficult to understand other people
• I experienced communication problems with some people in this university
• I get embarrassed when people compliment me
Google Glass
• I am very interested in Google Glass
• I am willing to pay as much as 40,000 yen to buy Google Glass
• I think Google Glass will be popular in Japan
I join the activities of NPOs and NGOs
Communication Problems
FOMO (Fear of Missing out)
Approximately how many times did you comment on others'
blogs in the past 1 year?
APPROXIMATELY How many pictures did you upload to
Facebook in the past 3 MONTHS that shows your face?
How old are you?
Approximately how many times did you leave a comment on a
Youtube video in the past 1 year?
People tell me I am a good listener
I am good at influencing people
Tablet device:Which one of the following devices do you own?
Overall, I am satisfied with my self and my accomplishments in
life
Overall I am a happy person:Please indicate your agreement
with the following statements

Google Glass
.416**
.391**
.319*
.311*
.287*
-0.172

-0.176
-0.19
-0.199
-0.234
-0.244
-.266*
Conclusions
• We suspect that Google Glass may have a
considerable image problem if those who are
not competent communicators adopt it first.
• FOMO (Fear of missing out) is likely to be the
biggest driver of the adoption.
To cite
• Acar, A. (2013). Google Glass: Cool, strange
and connected. Proceedings of the 47th
Annual conference of Japan Association of
Consumer Studies. Pages 58~59.
http://adamacar.wordpress.com/about/

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Google glass: Cool, Strange, Connected

  • 2. Google Glass: Cool, Strange and Connected Adam Acar Kobe City University of Foreign Studies
  • 3. Difficult to Predict the Adoption of New Technologies
  • 4. 9 out of 10 new product launches fail in Japan Source:
  • 5. Focus Group Session (May, 2011) • Participant 1: I would never use Facebook • Participant 2: Facebook has a very complicated interface • Participant 3: Mixi is just fine for Japanese people • Participant 4: Mixi is safer and easier to use TODAY ALL THESE 4 PEOPLE ARE HEAVY FACEBOOK USERS!!!
  • 6. Lit Review GOOGLE GLASS • Feels socially awkward • Feels connected • Has Privacy issues (hospitals, courts, business meetings, etc.)
  • 7. Survey Question: This is a prototype of Google Glass. Please look at it carefully and read the features. Please answer these questions….
  • 8. Survey Survey Items FOMO (Fear of Missing Out): • When I have a good time, it is important for me to share the details online • I get anxious when I don't know what my friends are up to • I get worried when I find out my friends are having fun without me • Communication Competence • For me, it is difficult to understand other people • I experienced communication problems with some people in this university • I get embarrassed when people compliment me Google Glass • I am very interested in Google Glass • I am willing to pay as much as 40,000 yen to buy Google Glass • I think Google Glass will be popular in Japan
  • 9. I join the activities of NPOs and NGOs Communication Problems FOMO (Fear of Missing out) Approximately how many times did you comment on others' blogs in the past 1 year? APPROXIMATELY How many pictures did you upload to Facebook in the past 3 MONTHS that shows your face? How old are you? Approximately how many times did you leave a comment on a Youtube video in the past 1 year? People tell me I am a good listener I am good at influencing people Tablet device:Which one of the following devices do you own? Overall, I am satisfied with my self and my accomplishments in life Overall I am a happy person:Please indicate your agreement with the following statements Google Glass .416** .391** .319* .311* .287* -0.172 -0.176 -0.19 -0.199 -0.234 -0.244 -.266*
  • 10. Conclusions • We suspect that Google Glass may have a considerable image problem if those who are not competent communicators adopt it first. • FOMO (Fear of missing out) is likely to be the biggest driver of the adoption.
  • 11. To cite • Acar, A. (2013). Google Glass: Cool, strange and connected. Proceedings of the 47th Annual conference of Japan Association of Consumer Studies. Pages 58~59. http://adamacar.wordpress.com/about/

Editor's Notes

  1. No gender differenceEveryone owns a smart phone