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SES San Jose 2008
 

SES San Jose 2008

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    SES San Jose 2008 SES San Jose 2008 Presentation Transcript

    • CREATING A SEARCH ENGINE FRIENDLY WEBSITE Jordan Kasteler
    • Jordan Kasteler a.ka. Utah SEO Pro www.JordanKasteler.com www.SearchAndSocial.com
    • www.SearchAndSocial.com MULTIMEDIA
    • www.SearchAndSocial.com MULTIMEDIA
        • Good for Universal/Blended Search
    • CONTENT
      • NOT CRAWLABLE IN:
        • Images
        • Image Maps
        • Flash
        • Audio
        • Video
      www.SearchAndSocial.com
    • www.SearchAndSocial.com IMAGE MAPS One big image map: <map name=“map&quot;> <area shape=&quot;rect&quot; coords=&quot;128,132,241,179&quot; href=&quot;http://www.domain.com&quot;> </map> ALTERNATIVE: CSS/HTML navigation
    • www.SearchAndSocial.com IMAGES
    • www.SearchAndSocial.com IMAGES
        • ALT attribute
        • File name
      • <img src=“red-race-car.jpg” alt=“red race car” />
        • Surrounding text, page title, and meta-data
        • High-resolution ranks well in Google Image search
    • www.SearchAndSocial.com FLASH
      • CAN:
      • Index embedded content
      • CAN’T:
        • Index content from external SWFs, XML, etc
        • Bookmark/print/ link to individual pages
        • Use semantic HTML markup
    • www.SearchAndSocial.com FLASH
      • Technologies:
        • SWFobject 2.0
        • SWFAddress
        • sIFR
        • SEFFs
        • Don’t replace content that’s not in the actual Flash.
        • Be careful of duplicate content
    • www.SearchAndSocial.com LANDING PAGE
      • For Audio / Video:
        • One item per page
        • Proximity is used to extract descriptive data from title/description and surrounding paragraph text
        • Optimize:
      • File names,URL,Text,Tags,Title, Attributes
    • www.SearchAndSocial.com FILE NAMING
        • Be descriptive and concise
        • Use hyphens over underscores
      • Example:
      • “ file_name “ viewed as “ filename ”
      • “ file-name ” viewed as “ file name ”
    • www.SearchAndSocial.com TAGS
        • Use relevant tags when submitting
        • Think longtail (consider adjectives)
        • More tags the better
        • Avoid stopwords (“and” “of” “the”)
    • www.SearchAndSocial.com AUDIO
        • MP3 – fill out ID3 tags
        • Transcription Services
        • Text to MP3
    • www.SearchAndSocial.com VIDEO
        • Subtitles in Google video . URUWorks Subtitle Workshop (.sub) (.srt)
        • Transcribe
        • YouTube Annotations
      • HOSTING:
        • Self-Hosted
        • 3rd Party
    • www.SearchAndSocial.com VIDEO METADATA
        • Add Metadata with XnView or Adobe Bridge
        • Metadata often lost during conversion or upload
        • Metadata can be inserted by publication tools. Get rid of it with:
        • CastFire
        • Autodesk Cleaner
        • Sorenson Squeeze
    • www.SearchAndSocial.com VIDEO KEYWORD RESEARCH
    • www.SearchAndSocial.com VIDEO SPEECH RECOGNITION
    • www.SearchAndSocial.com SUBMISSION
        • TUBE MOGUL (includes analytical data)
      • http://www.lightreading.com/document.asp?doc_id=112147
        • Video-editing capability?
        • Single-file size limit?
        • Time limit
        • Pricing Structure
        • Can you keep a video private?
        • Does it require a software download?
        • Can you get paid?
      Web Video Cheat Sheet
    • www.SearchAndSocial.com SITEMAPS
        • VIDEO SITEMAP
      • http://www.google.com/support/webmasters/bin/topic.py?topic=10079
      • <urlset xmlns=&quot;http://www.sitemaps.org/schemas/sitemap/0.9&quot; xmlns:video=&quot;http://www.google.com/schemas/sitemap-video/1.0&quot;>
      • <url> <loc>http://www.site.com/videos/some-video-landing-page.html</loc>
      • <video:video> <video:content_loc>http://www.site.com/video.flv</video:content_loc><video:player_loc allow_embed=&quot;yes&quot;>http://www.site.com/videoplayer.swf?video=123</video:player_loc><video:title>My funny video</video:title><video:thumbnail_loc>http://www.site.com/thumbs/image.jpg</video:thumbnail_loc> </video:video> </url> </urlset>
    • www.SearchAndSocial.com MEDIA RSS (MRSS) http://www.reelseo.com/how-to-create-mrss/ http://search.yahoo.com/mrss/ <rss version=”2.0″ xmlns:media=”http://search.yahoo.com/mrss/”> <channel> <title>ReelSEO Video News</title> <link>http://www.reelseo.com/examples/mrss/</link> <description>The ReelSEO Video News Archive</description> <item> <title>MRRS Example Video</title> <link>http://www.reelseo.com/examples/mrss/example.html</link> <description>The example landing page for this MRSS item</description> <guid isPermaLink=”false”>http://www.reelseo.com/examples/mrss/example.html</guid> <media:content url=”http://www.reelseo.com/examples/mrss /example.avi” fileSize=”405321″ type=”video/x-msvideo” height=”240″ width=”320″ duration=”120″ medium=”video” isDefault=”true”> <media:title>The ReelSEO MRSS example video</media:title> <media:description>Check out the 120 seconds of fast-paced MRSS fun with ReelSEO.</media:description> <media:thumbnail url=”http://www.reelseo.com/examples/mrss/example.png” height=”120″ width=”160″/> </media:content></item> </channel> </rss>
    • www.SearchAndSocial.com RESOURCES http://www.blinkx.com http://searchenginewatch.com/showPage.html?page=2156251 http://www.id3.org/Introduction http://www.text-mp3.com/Products/text-to-mp3.htm http://castingwords.com/ http://searchengineland.com/080710-163010.php http://video.google.com/support/bin/answer.py?hl=en&answer=26577 http://www.reelseo.com/submit-videos-rss-mrss/ http://video.google.com/support/bin/answer.py?answer=27738 http://web2.econsultant.com/videos-hosting-sharing-searching-services.html http://www.lightreading.com/document.asp?doc_id=112147 http://www.reelseo.com/add-infile-metadata-video-files/
    • www.SearchAndSocial.com THANK YOU JordanKasteler.com