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Supercharging WordPress for SEO

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Supercharging WordPress for SEO

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WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO

Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)

WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO

Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)

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Supercharging WordPress for SEO

  1. 1. Affiliate Summit East 2010<br />Supercharging WordPress for SEO<br />Jon Henshaw<br />Co-Founder & Product Manager, Raven Internet Marketing Tools<br />
  2. 2. Case Sensitive URLs<br />http://hen.sh/aw<br />
  3. 3. What are you doing with WordPress?<br /><ul><li>Single Site
  4. 4. Multiple Blogs
  5. 5. Community
  6. 6. Membership</li></li></ul><li>Subdomain or Folder<br />define('WP_ALLOW_MULTISITE', true);<br />Add to wp-config.php<br />
  7. 7. Multiple Domains<br />Requires Plugin<br />http://hen.sh/dx<br />
  8. 8. Managing Multiple Sites<br />ManageWP<br />http://hen.sh/dy<br />
  9. 9. Community / Social<br />BuddyPress<br />http://hen.sh/dz<br />
  10. 10. Membership Site<br />WishList Member<br />http://hen.sh/dA<br />
  11. 11. Design & Layout<br /><ul><li>Out-of-the-Box Themes
  12. 12. Premium Themes
  13. 13. Custom Themes</li></li></ul><li>Tons of Themes!<br />Are they really search engine friendly?<br />
  14. 14. Premium SEO Themes<br />Thesis Theme<br />http://hen.sh/dB<br />
  15. 15. Custom Theme<br />Strip the Default<br />Apply Your Own Style<br />
  16. 16. HTML5 / Minimalism<br />Semantic Markup<br />Section Elements<br />Focused Content<br />
  17. 17.
  18. 18. Setting up for Stats and Search Bots<br /><ul><li>Header & Footer
  19. 19. Site Statistics
  20. 20. META Data
  21. 21. Sitemaps</li></li></ul><li>Header & Footer Plugin<br />Used for <head> and footer<br />http://hen.sh/dC<br />
  22. 22. Google Analytics Plugin<br />Adds Tracking and Much More!<br />http://hen.sh/dD<br />
  23. 23. Wassup<br />Real-Time Stats<br />http://hen.sh/dE<br />
  24. 24. Woopra<br />Real-Time Stats<br />http://hen.sh/dF<br />
  25. 25. Page META Plugin<br />Adds META Description and Custom Title<br />http://hen.sh/dG<br />
  26. 26. Robots META Plugin<br />Adds robots.txt Editing<br />http://hen.sh/dH<br />
  27. 27. Google XML Sitemap Plugin<br />Enable Auto-Creation of Sitemaps<br />http://hen.sh/dI<br />
  28. 28. URL Naming Convention<br /><ul><li>Permalinks
  29. 29. Dates
  30. 30. Category
  31. 31. Post Name Only</li></li></ul><li>
  32. 32. Making WordPress Faster!<br /><ul><li>Speed is Now a Ranking Factor
  33. 33. Be Protected from Digg Effect</li></li></ul><li>Caching<br />W3 Total Cache<br />http://hen.sh/dJ<br />
  34. 34. GZIP Compression<br />Comes with Most Caching Plugins<br />Can be Manually Configured<br />Test to Make Sure it’s Working<br />
  35. 35. Test Page Speed<br />Gtmetrix Makes it Easy<br />http://hen.sh/dK<br />
  36. 36.
  37. 37. Reducing Junk<br /><ul><li>Protect Against Spam
  38. 38. Protect Against Exploits
  39. 39. Scraping?</li></li></ul><li>Akismet<br />Register and Enable<br />http://hen.sh/dL<br />
  40. 40. Bad Behavior Plugin<br />Enhanced Spam Protection<br />http://hen.sh/dM<br />
  41. 41. RSS Footer Plugin<br />Include Copy and Links in RSS<br />http://hen.sh/dP<br />
  42. 42. Instant SEO!<br /><ul><li>Optimizes META Data, Linking, Titles
  43. 43. Can Conflict with Some Themes and Plugins</li></li></ul><li>Headspace Plugin<br />Best SEO Plugin<br />http://hen.sh/dQ<br />
  44. 44. All In One SEO Pack Plugin<br />Best Known, but Use with Caution<br />http://hen.sh/dR<br />
  45. 45. SEO Smart Links Plugin<br />Bulk Manage Links on All Posts<br />http://hen.sh/dS<br />
  46. 46. Paginated Comments Plugin<br />Extend Content and Comments<br />http://hen.sh/dT<br />
  47. 47. Content Attributes<br /><ul><li>Certain Pages Communicate Trust
  48. 48. Accessibility & Microformats</li></li></ul><li>“Trust” Content<br />Terms of Service<br />Privacy Policy<br />Phone Number / Address<br />
  49. 49. Accessibility<br />Provides More Data to Search Bots<br />May be Ranking Factor<br />http://labs.google.com/accessible/<br />
  50. 50. Microformats<br />Also Known as Snippets<br />Provides Structured Data<br />http://hen.sh/dU<br />
  51. 51. Enhancing Content<br /><ul><li>Improves User Experience
  52. 52. Encourages Users to Link to Page
  53. 53. Provides Additional, Relevant Content</li></li></ul><li>Scribe Plugin<br />Analyze and Improve Content<br />http://hen.sh/e4<br />
  54. 54.
  55. 55. Iflickr Plugin<br />Find and Add Creative Commons Photos<br />http://hen.sh/dV<br />
  56. 56. Photo Dropper Plugin<br />Find and Add Creative Commons Photos<br />http://hen.sh/dW<br />
  57. 57. Video Plugin<br />Easily Add (Embed) Video<br />http://hen.sh/dX<br />
  58. 58. Video Sitemap Plugin<br />Create Video Sitemap File<br />http://hen.sh/dY<br />
  59. 59. Insights Plugin<br />Mashup of Content and Images<br />http://hen.sh/dZ<br />
  60. 60. Zemanta Plugin<br />Mashup, Plus Blog Advertising Platform<br />http://hen.sh/e0<br />
  61. 61.
  62. 62. RSS Doodle Plugin<br />Auto-Create Digests from Other Sites<br />http://hen.sh/e1<br />
  63. 63. WP-o-Matic Plugin<br />Auto Blogging<br />http://hen.sh/e2<br />
  64. 64. FeedWordPress Plugin<br />Another Auto-Blogger<br />http://hen.sh/e3<br />
  65. 65. Capturing Leads<br /><ul><li>Email Addresses for Newsletters
  66. 66. Forms for Capturing Contact Details</li></li></ul><li>AWeber Form Widget<br />Opt-In Form on Sidebar<br />http://hen.sh/e5<br />
  67. 67. CForms<br />Form Manager<br />http://hen.sh/e6<br />
  68. 68. Gravity Form<br />Ultimate Form Manager<br />http://hen.sh/e7<br />
  69. 69.
  70. 70. Affiliate Links<br /><ul><li>Masking/Cloaking Affiliate Links
  71. 71. Integrating Popular Affiliate Programs</li></li></ul><li>GoCodes<br />Redirects from Own Domain<br />Disallow Folder in robots.txt<br />http://hen.sh/e8<br />
  72. 72. phpBay for eBay<br />Plugin for Displaying eBay Auctions<br />http://hen.sh/e9<br />
  73. 73. phpZon for Amazon.com<br />Plugin for Displaying Amazon Products<br />http://hen.sh/ea<br />
  74. 74. Linkshare Plugin<br />Plugin for Searching and Inserting Links<br />http://hen.sh/eb<br />
  75. 75.
  76. 76. WP125<br />Display Affiliate Ads in Sidebar<br />http://hen.sh/ec<br />
  77. 77. Being Social<br /><ul><li>Social Media Should Play an Important Role
  78. 78. Encourage People to Share</li></li></ul><li>AddThis<br />Share Content with Popular Social Networks<br />http://hen.sh/ed<br />
  79. 79.
  80. 80. WordBook<br />Auto-Publish to Facebook<br />http://hen.sh/eg<br />
  81. 81. TwitMe<br />Auto-Publish to Twitter<br />http://hen.sh/eh<br />
  82. 82. Jon Henshaw<br />@RavenJon<br />Facebook.com/raventools<br />jon@raventools.com<br />
  83. 83. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for Supercharging WordPress for SEO<br />

Editor's Notes

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