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Affiliate Convention 2009 Mobile Seo

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Affiliate Convention 2009 Mobile Seo

  1. 1. Jordan Kasteler
  2. 2. JordanKasteler.com SearchandSocial.com
  3. 4. http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Mobile-Search-Engine-Optimization/ Research has suggested that around 50% of search queries from mobile phones tend to fall into just 7 key categories: <ul><ul><li>Music/Ringtones </li></ul></ul><ul><ul><li>Navigational Queries </li></ul></ul><ul><ul><li>Entertainment-related Questions </li></ul></ul><ul><ul><li>Sports </li></ul></ul><ul><ul><li>Local Knowledge </li></ul></ul><ul><ul><li>Shopping </li></ul></ul><ul><ul><li>Reference </li></ul></ul>
  4. 7. Google has 97.5% dominance of mobile search engines according to a report from The Guardian.
  5. 8. <ul><ul><li>Business Address – Whitepages App </li></ul></ul><ul><ul><li>Local Business – Yellowpages App </li></ul></ul><ul><ul><li>Taxi – Taxi Magic </li></ul></ul><ul><ul><li>Local Restaurants – Yelp, Urbanspoon Apps </li></ul></ul><ul><ul><li>People Search – LinkedIn, MySpace Apps </li></ul></ul>
  6. 12. http://www.sagerock.com/blog/google-mobile-keyword-tool / http://www.brysonmeunier.com/finding-the-google-mobile-keyword-tool/
  7. 13. The first thing developers need to bear in mind is that there are real differences in the way mobile users tend to search compared with standard desktop-based searching. <ul><ul><li>Less paginated navigation clicks </li></ul></ul><ul><ul><li>Less clicks </li></ul></ul><ul><ul><li>Less reading </li></ul></ul><ul><ul><li>Less scrolling </li></ul></ul><ul><ul><li>Shorter search queries (one to two keywords) </li></ul></ul>
  8. 14. <ul><ul><li>MoFuse - http://www.mofuse.com/ </li></ul></ul><ul><ul><li>Winksite - http://winksite.com/site/index.cfm </li></ul></ul><ul><ul><li>Zinadoo - http://www.zinadoo.com/ </li></ul></ul><ul><ul><li>Wapple.net - http://www.wapple.net/ </li></ul></ul>
  9. 15. <ul><ul><li>CSS Stylesheets </li></ul></ul><ul><ul><ul><li><link rel=&quot;stylesheet&quot; type=&quot;text/css&quot; media=&quot;handheld, projection, tv&quot; href=&quot;mobile.css&quot; /> </li></ul></ul></ul><ul><ul><ul><li>@media handheld { @image1 { display: none; }} </li></ul></ul></ul><ul><ul><li>Device Detection Redirect </li></ul></ul><ul><ul><ul><li>http://www.andymoore.info/php-to-detect-mobile-phones/ </li></ul></ul></ul><ul><ul><ul><li>http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly </li></ul></ul></ul><ul><ul><ul><li>Unique profiles for each device: </li></ul></ul></ul><ul><ul><ul><li>Redirect .MOBI to subdomain or sub-folder. </li></ul></ul></ul><ul><ul><ul><li>Example: http://mobile.domain.com </li></ul></ul></ul>
  10. 16. <ul><ul><li>ROBOTS.TXT </li></ul></ul><ul><ul><li>Block Mobile bots from Web Content </li></ul></ul><ul><ul><li>Block Web bots from Mobile Content </li></ul></ul>
  11. 17. Meta.txt – http://metatxt.org A Standard for Improving Mobile Web Browsing and Discovery of Media http://www.gomobileseo.com Generator name: example.com description: example.com is a widely used example website keywords: example, demo, demonstration pc: http://www.example.com mobile: http://m.example.com rss: http://rss.example.com/rss/topstoriesoftheday.xml podcast: http://rss.example.com/podcasting/news.xml video: http://rss.example.com/rss/tutorial.xml longitude: 12.3456789 latitude: 98.7654321 region: MM Example:
  12. 18. <ul><ul><li>Code in W3C Standards </li></ul></ul><ul><ul><ul><li>xHTML Mobile Profile (WAP 2.0) (preferred) </li></ul></ul></ul><ul><ul><ul><li>WML (WAP 1.1) </li></ul></ul></ul><ul><ul><ul><li>cHTML (iMode) </li></ul></ul></ul><ul><ul><li>Proper Document Type Declaration (DTD) </li></ul></ul><ul><ul><ul><li><?xml version=“1.0” encoding=“UTF-8” ?> </li></ul></ul></ul><ul><ul><ul><li><!DOCTYPE html PUBLIC “-//WAPFORUM/DTD XHTML Mobile 1.0//EN“ “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”> </li></ul></ul></ul><ul><ul><li>CSS </li></ul></ul><ul><ul><ul><li>Use %’s and absolute positioning </li></ul></ul></ul>
  13. 19. <ul><ul><li>Images </li></ul></ul><ul><ul><ul><li>Max: 120px wide (avg WAP screen size width) </li></ul></ul></ul><ul><ul><li>Screen Width (for iPhones) </li></ul></ul><ul><ul><ul><li><!--[if !IE]>--> <link media=&quot;only screen and (max-device-width: 480px)&quot;   rel=&quot;stylesheet&quot; type=&quot;text/css&quot; href=&quot;iphone.css&quot;/> <!--<![endif]• </li></ul></ul></ul><ul><ul><ul><li>@media only screen and (max-device-width: 480px) {   .navigation { display: none;  } } </li></ul></ul></ul><ul><ul><ul><li><meta name=&quot;viewport&quot; content=&quot;width=480; initial-scale=0.6666; maximum-scale=1.0; minimum-scale=0.6666&quot; /> </li></ul></ul></ul>
  14. 20. <ul><ul><li>Telephone Attribute </li></ul></ul><ul><li><a href=“tel:8015555555”>801-555-5555</a> </li></ul><ul><ul><li>Mobile Access Keys </li></ul></ul><ul><li><a href=“#” accesskey=“1”>Link</a> </li></ul><ul><ul><li>File Size (Keep under 20k) </li></ul></ul><ul><li>Use Meta Cache Control </li></ul><ul><li><meta http-equiv=“Cache-Control” content=“max-age-300” /> </li></ul><ul><ul><li>JavaScript </li></ul></ul><ul><li>No indexable content </li></ul>
  15. 21. <ul><ul><li>Input Fields </li></ul></ul><ul><li>Numeric: </li></ul><ul><ul><li><input type=“text” style=‘ –wap-input-format: “*N”’ /> </li></ul></ul><ul><li>Alpha Characters: </li></ul><ul><ul><li><input type=“text” style=‘ –wap-input-format: “A*a”’ /> </li></ul></ul><ul><ul><li>No Flash, Pop-Ups, or Frames </li></ul></ul>
  16. 22. <ul><ul><li>XML Sitemap </li></ul></ul><ul><ul><li><?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot; ?> <urlset xmlns=&quot;http://www.google.com/schemas/sitemap/0.84&quot; xmlns:mobile=&quot;http://www.google.com/schemas/sitemap-mobile/1.0&quot;> <url> <loc>http://mobile.example.com/article100.html</loc> <mobile:mobile/> </url> </urlset> </li></ul></ul><ul><li>Google XML Sitemap Submission: </li></ul><ul><li>http://www.google.com/support/webmasters/bin/answer.py?answer=34648&topic=8493 </li></ul><ul><li>Yahoo! XML Sitemap Submission: </li></ul><ul><li>https://siteexplorer.search.yahoo.com/mobilesubmit </li></ul>
  17. 23. <ul><ul><li>Links </li></ul></ul><ul><li>Link to and get links from other mobile sites </li></ul>
  18. 24. <ul><ul><li>Niche Directories </li></ul></ul><ul><ul><li>Search Engines </li></ul></ul>https://siteexplorer.search.yahoo.com/mobilesubmit
  19. 25. JumpTap http://www.jumptap.com/content-publishers-submit-content Yahoo! Mobile http://siteexplorer.search.yahoo.com/mobilesubmit Medio http://medio.com/partners/addyourmobilesite/ Google http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40348 Bango http://www.bango.com Taptu http://taptu.com/a/submit?ps=Q1A9b *has iPhone app* Sprint https://developer.sprint.com/site/global/home/p_home.jsp Crispy http://www.crispyweb.com/submitmobile.htm Abphone http://www.abphone.com and http://m.abphone.com Vtap http://www.vtap.com/index.html AOL http://wap.aol.com Mobiseer http://www.mobiseer.com (social bookmarking) Dotmobi http://mtld.mobi/sitesubmit
  20. 26. http://www.rank-mobile.com/mobile-web-directories-good-mobile-seo-links/
  21. 27. <ul><ul><li>XMHTML MP Tutorial - http://developershome.com/wap/xhtmlmp/ </li></ul></ul><ul><ul><li>XHTML Mobile Profile Tag List - http://htmllint.itc.keio.ac.jp/htmllint/tagslist.cgi?HTMLVersion=xhtml-mp </li></ul></ul><ul><ul><li>W3C MobileOK - http://validator.w3.org/mobile/ </li></ul></ul><ul><ul><li>Mobile Emulator - http://mtld.mobi/emulator.php </li></ul></ul><ul><ul><li>Mobile Device Detect and Direct - http://www.developershome.com/wap/detection/detection.asp?page=userAgentHeader </li></ul></ul><ul><ul><li>Wordpress Mobile Plugin - http://www.andymoore.info/wordpress-mobile-plugin/ </li></ul></ul><ul><ul><li>iPhone Tester - http://iphone.facebook.com/ </li></ul></ul><ul><ul><li>Yahoo! Mobile Tips - http://help.yahoo.com/l/us/yahoo/mobile/search/mobilewebtips.html </li></ul></ul><ul><ul><li>Google Webmaster Guidelines for Mobile - http://www.google.com/support/webmasters/bin/answer.py?answer=40348 </li></ul></ul><ul><ul><li>iPhone Development Tips - http://www.sitepoint.com/article/iphone-development-12-tips/ </li></ul></ul><ul><ul><li>Make your site mobile friendly in two minutes - http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly </li></ul></ul>
  22. 29. 50% more active on mobile
  23. 30. [email_address] Presentation at: JordanKasteler.com

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