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SES SF 2010 - Whats Next for SEO and News


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SES SF 2010 - Whats Next for SEO and News

  1. 1. What's Next for SEO on News Sites August 2010 San Francisco
  2. 2. Hi all
  3. 3. Overview <ul><li>Video </li></ul><ul><ul><li>Play on Page </li></ul></ul><ul><ul><li>Transcripts </li></ul></ul><ul><ul><li>XML Sitemap </li></ul></ul><ul><li>Semantic Mark up </li></ul><ul><ul><li>Microformats </li></ul></ul><ul><ul><li>RDFa </li></ul></ul><ul><li>UGC </li></ul><ul><li>HTML 5 </li></ul><ul><li>Yahoo! / Bing </li></ul><ul><li>Testing </li></ul>Try it now Try Soon Try Later
  4. 4. Video <ul><li>Better User Experience </li></ul><ul><li>Major push to index </li></ul><ul><li>Working across all platforms </li></ul>
  5. 5. Video / Play On Page
  6. 6. Video / Play On Page 2
  7. 7. Video / Transcripts
  8. 8. Video XML Sitemaps / mRSS The Engines use the XML Video Sitemap protocol or a mRSS feed to find the videos
  9. 9. Semantic mark up / Microformats Google and Yahoo! working on an open sources set of standard microformat markup to use on videos and interactive content
  10. 10. User Generated Connect (UGC)
  11. 11. HTML 5 <ul><li>The structure could make search engine friendliness easier than ever. </li></ul><ul><li>The new section element, “article,” should simplify categorization of the content on blogs, news sites, forums, etc. </li></ul><ul><li>Embedded media elements will be easy to optimize. </li></ul><ul><li>Alternative descriptions, for legacy browser and accessibility, are included within those tags (not necessary to use a “noscript”). </li></ul>
  12. 12. Yahoo! / Bing
  13. 13. Testing! <ul><li>ABT </li></ul><ul><li>Don’t tell anyone </li></ul><ul><li>Don’t use your main site </li></ul><ul><li>Scale to your site </li></ul>
  14. 14. Takeaways <ul><li>Video is Good! </li></ul><ul><li>Have a test site! (Don’t tell anyone you have it.) </li></ul><ul><li>XML Sitemaps! – News / Video / Standard </li></ul><ul><li>Semantic mark up </li></ul><ul><li>HTML 5 </li></ul><ul><li>UGC </li></ul><ul><li>Yahoo! / Bing </li></ul>
  15. 15. Thanks! Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger