Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SES SF 2010 - Whats Next for SEO and News

3,141 views

Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

SES SF 2010 - Whats Next for SEO and News

  1. 1. What's Next for SEO on News Sites August 2010 San Francisco
  2. 2. Hi all
  3. 3. Overview <ul><li>Video </li></ul><ul><ul><li>Play on Page </li></ul></ul><ul><ul><li>Transcripts </li></ul></ul><ul><ul><li>XML Sitemap </li></ul></ul><ul><li>Semantic Mark up </li></ul><ul><ul><li>Microformats </li></ul></ul><ul><ul><li>RDFa </li></ul></ul><ul><li>UGC </li></ul><ul><li>HTML 5 </li></ul><ul><li>Yahoo! / Bing </li></ul><ul><li>Testing </li></ul>Try it now Try Soon Try Later
  4. 4. Video <ul><li>Better User Experience </li></ul><ul><li>Major push to index </li></ul><ul><li>Working across all platforms </li></ul>
  5. 5. Video / Play On Page
  6. 6. Video / Play On Page 2
  7. 7. Video / Transcripts
  8. 8. Video XML Sitemaps / mRSS The Engines use the XML Video Sitemap protocol or a mRSS feed to find the videos http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079 http://video.search.yahoo.com/mrss
  9. 9. Semantic mark up / Microformats http://microformats.org/ Google and Yahoo! working on an open sources set of standard microformat markup to use on videos and interactive content http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=162163
  10. 10. User Generated Connect (UGC)
  11. 11. HTML 5 <ul><li>The structure could make search engine friendliness easier than ever. </li></ul><ul><li>The new section element, “article,” should simplify categorization of the content on blogs, news sites, forums, etc. </li></ul><ul><li>Embedded media elements will be easy to optimize. </li></ul><ul><li>Alternative descriptions, for legacy browser and accessibility, are included within those tags (not necessary to use a “noscript”). </li></ul>http://www.seomoz.org/ugc/7-html-5-elements-that-will-make-seo-more-enjoyable
  12. 12. Yahoo! / Bing
  13. 13. Testing! <ul><li>ABT </li></ul><ul><li>Don’t tell anyone </li></ul><ul><li>Don’t use your main site </li></ul><ul><li>Scale to your site </li></ul>
  14. 14. Takeaways <ul><li>Video is Good! </li></ul><ul><li>Have a test site! (Don’t tell anyone you have it.) </li></ul><ul><li>XML Sitemaps! – News / Video / Standard </li></ul><ul><li>Semantic mark up </li></ul><ul><li>HTML 5 </li></ul><ul><li>UGC </li></ul><ul><li>Yahoo! / Bing </li></ul>
  15. 15. Thanks! Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger

×