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11 Actionable SEO Tips and Tricks You Can Use Today!

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New to SEO? During my talk I provide 11 actionable tips that you can implement today!

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11 Actionable SEO Tips and Tricks You Can Use Today!

  1. 1. @whitedotnet 11 ACTIONABLE SEO TIPS & TRICKS YOU CAN USE TODAY!
  2. 2. @whitedotnet IMPLEMENT WEBMASTER TOOLS Install both Google Search Console (Webmaster tools) & Bing Webmaster Tools.
  3. 3. WELCOME TO SEARCH CONSOLE Provides insight on what Google can see about your website including search queries, technical issues and the number of pages indexed. Installation guide - http://whdot.net/1G9KnbU
  4. 4. @whitedotnet IMPLEMENT WEBMASTER TOOLS • Requires a Google Account • Easy to Install • Simple to use
  5. 5. @whitedotnet CONNECT GA & SEARCH CONSOLE Connecting the two Google properties will provide you with search query and landing page data within Google Analytics.
  6. 6. @whitedotnet LOGIN TO GA
  7. 7. @whitedotnet EDIT WEBMASTER TOOLS SETTINGS
  8. 8. @whitedotnet SELECT WEBMASTER TOOLS PROFILE
  9. 9. @whitedotnet GA & SEARCH CONSOLE LINKED
  10. 10. @whitedotnet IMPLEMENT AN XML SITEMAP An XML file that lists URLs along with additional metadata about each so that search engines can intelligently crawl the site.
  11. 11. CREATE AN XML SITEMAP URL, Priority, Frequency, Modified Date
  12. 12. @whitedotnet TOOLS TO CREATE AN XML SITEMAP
  13. 13. SUBMIT YOUR XML SITEMAP More information can be found at http://www.sitemaps.org/
  14. 14. @whitedotnet FIX 404s WHERE POSSIBLE As websites evolve errors occur. These to need to be either fixed or redirected where possible to retain website integrity and improve user journey.
  15. 15. @whitedotnet USE SEARCH CONSOLE TO IDENTIFY THE ISSUES
  16. 16. @whitedotnet OTHER TOOLS TO DETECT 404s
  17. 17. @whitedotnet IMPROVE PAGE SPEED Becoming more important for both users and search engines. Improved page speed can lead to an increase in conversion.
  18. 18. @whitedotnet EVERYONE LIKES A FAST WEBSITE https://developers.google.com/speed/pagespeed/insights/ 47% of consumers expect a web page to load in 2seconds or less
  19. 19. @whitedotnet TOOLS TO CHECK PAGE SPEED
  20. 20. @whitedotnet UTILISE STRUCTURED DATA “Structured data markup" is a standard way to annotate your content so machines can understand it
  21. 21. @whitedotnet STRUCTURED DATA MARKUP • Schema.org • schema- creator.org • Structured Data Testing Tool Enhanced Presentation in Search Results Answers from the Knowledge Graph
  22. 22. @whitedotnet CONDUCT THOROUGH KEYWORD RESEARCH Understand what your users are searching for by research both head and long-tail terms. At this point you should also be mining competitor terms.
  23. 23. @whitedotnet IDENTIFY KEYWORD TOPICS A keyword topic provides more value than a single term and will convert better
  24. 24. @whitedotnet THERE ARE A RANGE OF KEYWORD TOOLS SEMRush www.semrush.com Google Trends www.google.com/trends Keyword Tool www.keywordtool.io TermExplorer www.serpiq.com There are many keyword tools including Hubspot, often using Google data Adwords Keyword Planner adwords.google.com/keywordplanner
  25. 25. @whitedotnet CREATE USER FOCUSED CONTENT Think of your website like a shop. Your content is your staff, informing and advising users.
  26. 26. @whitedotnet APPEARING AT THE MOMENT OF SEARCH DecisionIntentConsiderationAwareness UTILISE ALL THE USER JOURNEY STAGES
  27. 27. @whitedotnet CREATE TARGETED EDITORIAL CONTENT Create user-led content, based on common search query topics – write for queries, NOT keywords
  28. 28. @whitedotnet CONTENT MARKETING – WHITE.NET/SEO-MYTHS
  29. 29. @whitedotnet DON’T OBSESS OVER RANKINGS Search visibility is the bi-product of good SEO not the goal.
  30. 30. @whitedotnet CREATE LOCAL LISTINGS A large part of Local SEO is based on having local listings such as Google Local, Bing, Yelp, TouchLocal.
  31. 31. @whitedotnet NAME, ADDRESS, PHONE NUMBER (NAP) Ensure that your Name, Address & Phone number is correct across all your listings. If you move, then change them.
  32. 32. @whitedotnet TOOLS TO FOR LOCAL SEO
  33. 33. @whitedotnet SEO IS NOT A ONE TIME FIX, IT TAKES TIME AND CONSTANT EVOLUTION!
  34. 34. Thank you.

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