This document provides tips and guidelines for optimizing video files and metadata, hosting videos, submitting videos to search engines, and monetizing videos. It discusses adding descriptive metadata to video files using tools like XnView and Adobe Bridge. It also covers hosting options like TubeMogul and Traffic Geyser, submitting video sitemaps and MRSS feeds to Google, and using iTunes metadata tags.

1. Jordan Kasteler

2. JordanKasteler.com SearchandSocial.com

6. THEN NOW

11. For Audio / Video: One item per page Proximity is used to extract descriptive data from title/description and surrounding paragraph text

12. Be descriptive and concise Use hyphens over underscores Example: “ file_name “ viewed as “ filename ” “ file-name ” viewed as “ file name ”

13. MP3 – fill out ID3 tags Transcription Services Text to MP3

14. Add Metadata with XnView or Adobe Bridge Metadata often lost during conversion or upload Metadata can be inserted by publication tools. Get rid of it with: CastFire Autodesk Cleaner Sorenson Squeeze

15. Subtitles in Google video . URUWorks Subtitle Workshop (.sub) (.srt) Transcribe YouTube Annotations HOSTING: Self-Hosted 3rd Party

18. TUBE MOGUL (includes analytical data) Traffic Geyser (Pros/Cons) http://www.lightreading.com/document.asp?doc_id=112147 Video-editing capability? Single-file size limit? Time limit Pricing Structure Can you keep a video private? Does it require a software download? Can you get paid? Web Video Cheat Sheet

19. Use relevant tags when submitting Think longtail (consider adjectives) More tags the better Avoid stopwords (“and” “of” “the”)

20. VIDEO SITEMAP http://www.google.com/support/webmasters/bin/topic.py?topic=10079 <urlset xmlns=&quot;http://www.sitemaps.org/schemas/sitemap/0.9&quot; xmlns:video=&quot;http://www.google.com/schemas/sitemap-video/1.0&quot;> <url> <loc>http://www.site.com/videos/some-video-landing-page.html</loc> <video:video> <video:content_loc>http://www.site.com/video.flv</video:content_loc><video:player_loc allow_embed=&quot;yes&quot;>http://www.site.com/videoplayer.swf?video=123</video:player_loc><video:title>My funny video</video:title><video:thumbnail_loc>http://www.site.com/thumbs/image.jpg</video:thumbnail_loc> </video:video> </url> </urlset>

21. http://www.reelseo.com/how-to-create-mrss/ http://search.yahoo.com/mrss/ <rss version=”2.0″ xmlns:media=”http://search.yahoo.com/mrss/”> <channel> <title>ReelSEO Video News</title> <link>http://www.reelseo.com/examples/mrss/</link> <description>The ReelSEO Video News Archive</description> <item> <title>MRRS Example Video</title> <link>http://www.reelseo.com/examples/mrss/example.html</link> <description>The example landing page for this MRSS item</description> <guid isPermaLink=”false”>http://www.reelseo.com/examples/mrss/example.html</guid> <media:content url=”http://www.reelseo.com/examples/mrss /example.avi” fileSize=”405321″ type=”video/x-msvideo” height=”240″ width=”320″ duration=”120″ medium=”video” isDefault=”true”> <media:title>The ReelSEO MRSS example video</media:title> <media:description>Check out the 120 seconds of fast-paced MRSS fun with ReelSEO.</media:description> <media:thumbnail url=”http://www.reelseo.com/examples/mrss/example.png” height=”120″ width=”160″/> </media:content></item> </channel> </rss>

22. <itunes:category> <itunes:explicit> <itunes:subtitle> <itunes:summary> <itunes:author> <itunes:keywords> <itunes:duration> <itunes:owner> <itunes:name> <itunes:email> <itunes:image> <itunes:block> <copyright> <link> http://www.feedforall.com/itune-tutorial-tags.htm

23. http://www.blinkx.com http://searchenginewatch.com/showPage.html?page=2156251 http://www.id3.org/Introduction http://www.text-mp3.com/Products/text-to-mp3.htm http://castingwords.com/ http://searchengineland.com/080710-163010.php http://video.google.com/support/bin/answer.py?hl=en&answer=26577 http://www.reelseo.com/submit-videos-rss-mrss/ http://video.google.com/support/bin/answer.py?answer=27738 http://web2.econsultant.com/videos-hosting-sharing-searching-services.html http://www.lightreading.com/document.asp?doc_id=112147 http://www.reelseo.com/add-infile-metadata-video-files/ http://www.feedforall.com/itune-tutorial-tags.htm

24. Jordan Kasteler [email_address] @JordanKasteler