This document discusses some of the challenges that technologies like Flash, AJAX, and multimedia content pose for search engine optimization. It notes that while these technologies can improve the user experience, they often make content less discoverable by search engines. The document recommends approaches like progressive enhancement that separate content, presentation, and behavior, as well as keeping implementations simple and considering alternatives to technologies like Flash that are not well supported by search engines.

1. Web 2.0 and Search Scott Gledhill www.standardzilla.com

2. Search Engine Optimisation Technology Problems Solutions

3. Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/

4. Findability

5. Driving Traffic

6. Technology http://www.flickr.com/photos/nouqraz/256661254/

7. 1999

8. 2007

9. Technology improves the user experience.

10. Multimedia

11. Multimedia

12. Flash

13. Flash

14. AJAX

15. AJAX

16. This all sounds great, but what about search engines?

17. SEO vs Technology http://www.flickr.com/photos/ahhyeah/82827656/

18. Multimedia

19. Multimedia

20. Multimedia

21. Flash

22. Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>

23. AJAX

24. HTML

25. AJAX

26. Javascript

27. Solutions http://www.flickr.com/photos/leadsoup/374510671/

28. Is the technology necessary?

29. JavaScript must be enabled in order for you to use this website.

30. progressive enhancement

31. Content HTML

32. Content

33. Presentation CSS

34. Presentation

35. Behaviour AJAX

36. Behaviour

37. Content Content Content HTML

38. technology should enhance content.

39. AJAX search engines

40. AJAX

41. AJAX

42. AJAX

43. Keep it simple validate forms email thank you pages rating systems voting systems

44. sometimes alternatives are necessary

45. Flash

46. Flash

47. Video and Audio

48. Video and Audio

49. Search Engine Optimisation Understanding Technology Correct Implentation Content Layer

50. Web 2.0 and Search - Resources http://www.standardzilla.com/2007/05/02/presentation-cebit/