Social Commerce Exchange Presentation

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Social Commerce Exchange Presentation on Social Promotion and Creation of Content.

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  • Make a valuable resource (lists, special reports, history of, how to, etc.) Interview (e-mail/phone) prominent people and publish it. Build a useful tool Write an interesting article Run a newsworthy ‘event’ such as a contest Test something new that has not been done before Be the first in doing something on the internet Write something controversial Be the first to write the latest news in your niche Be the first to expose a scammer Disagree with an authority Write some funny humor Make an interesting picture Be the first to research and document something Make a theme, plugin or piece of software Make a tool that others can put on their sites but that links to you Make a joke about a known person Make a resource that is just in time for a major event Write an outrageous theory and back it up with logics Write useful comments on something that is happening Give something valuable for free Coin a new acronym in your niche and get people to talk about it Become an expert in your niche and write valuable information
  • Mashable != yourblog.wordpress.com
  • Mashable != yourblog.wordpress.com
  • Not a homerun. Fairly average
  • Not a homerun. Fairly average
  • Comic fans, car fans, illustrators, tv fans, transformer fans
  • Social Commerce Exchange Presentation

    1. 1. Content & Promotion For Social Media By @JordanKasteler
    2. 2. Facets of Social Media
    3. 3. What is Linkbait? Social media content, aka linkbait, is a form of content that people will notice and link to from their sites or share with friends. • Content that is too interesting NOT to read • Makes people feel something • Provides for effortless transfer to others • Makes other want to share
    4. 4. Linkbait Content •Lists •News •Rants •Interviews •Parodies •Satire •Predictions •Comparisons •Polls •Surveys •Resources •How-to Guides •Articles •Infographics •Widgets •Quizzes •Videos •etc Forms of Media: Types of Content:
    5. 5. TRAFFIC •Unique Visits / Page Views •CPM Revenue VISIBILITY •Branding / Buzz •Links / Social Signals oLong-Tail Traffic oSearch Rankings oLeads / Sales STICKINESS •Newsletter / RSS Subscribers •Return Visitors Benefits
    6. 6. 3 Levels of Traffic: 1. SOCIAL •High Traffic #s •High Bounce Rate •Low Time on Site/Page •Low Conversion 2. LINK •More Relevant Traffic 3. SEARCH •Highly Relevant Traffic •High Conversion Benefits - Traffic
    7. 7. “A rising tide raises all boats” Benefits - Links
    8. 8. Informational > Transactional Rankings
    9. 9. Title: Amazing Photos: Big Results from Compact Cameras Unique Visits: 200k+ Inbound Links: ~200 (LiveScience, MSNBC) Popular on: Digg, StumbleUpon, Mixx, Yahoo! Buzz, and Kirtsy SERP Results: Compact Cameras, Amazing Photos from Compact Cameras, Compact Camera Photos, Compact Camera Results Keywords: Compact Cameras - #14 Amazing Photos from Compact Cameras - #1 Compact Camera photos - #9 Compact Camera Results - #3 Case Study
    10. 10. Creating Linkbait
    11. 11. What is LinkbaitAudience •Who do you want to relate to? •Why would they care? •What would make them likely to spread your idea?
    12. 12. What is LinkbaitAudience
    13. 13. Audience
    14. 14. What is LinkbaitHooks Content Angle
    15. 15. People like, share and vote on things that they can related to. Relate to People Infographic Linkbait
    16. 16. What is LinkbaitInfographics
    17. 17. What is LinkbaitInfographic Types Types: •Charts •Maps •Diagrams •Timelines Format: •Static •Animated •Interactive
    18. 18. What is LinkbaitProcess 1.Brainstorming 2.Research 3.Development 4.Publication 5.Promotion
    19. 19. What is Linkbait1. Brainstorming • Topic/Subject • Type of content • Angles
    20. 20. What is Linkbait Titles & Description Keywords + Emotional Response 1. Brainstorming
    21. 21. What is Linkbait Titles & Description Use action words – verbs! Verbs encourage readership and guides them. You can use words like •Discover •Find •Get •Learn •Join •See •Read •Etc 1. Brainstorming
    22. 22. What is Linkbait Titles & Description Headlines elicit vote •Create Curiosity •Tap into emotions (worry, fear, frustration, anger, etc) •Set expectations (WIIFM?) Tip: Fear of loss is a greater motivator than desire to gain! That means people are more often motivated by missing out on something than they are by the thought of gaining that same thing. 1. Brainstorming
    23. 23. What is Linkbait2. Research • Is the subject relevant, interesting, and timely? • Find additional information to aid your content. Verify sources. • Has it been done before? • If so, what value can you add, revise, etc?
    24. 24. What is Linkbait3. Development 1. Copy 2. Structure 3. Style 4. Layout
    25. 25. What is Linkbait3. Development • Break up your content into sections to make long content seem shorter. • Explain each key idea or section as succinctly as possible while also being thorough. • Make every sentence count. News: 300-500 words Insightful Article: 750-1,000 words Evergreen Resource: As long as it needs to be fully comprehensive Copy Length
    26. 26. What is Linkbait3. Development Structure
    27. 27. What is Linkbait  Headers  Whitespace  Consistency  Bulleted/Numbered Lists • Break up content visually • Create a visual hierarchy • Make it skimmable 3. Development Style
    28. 28. What is Linkbait Supportive media: •Vivid imagery •Screenshots •Videos •Links 3. Development
    29. 29. What is Linkbait4. Publication Don’t use link code to link somewhere irrelevant or unintended by endorser • Easy to link to • Easy to share
    30. 30. 5. Promotion
    31. 31. 5. Promotion • 4-line postings see a 30% increase in engagement over average posts. • 5-line postings see a 60% increase in engagement over average posts. Sharing own thoughts and analysis get 40% more Likes.
    32. 32. Days of Week: •Sunday (best engagement – 25% more Likes / 8% more comments) •Wednesday, Thursday, and Saturday (get up to 85% more clicks on links) Time of Day: •7-8am (up to 40% more engagement) •10am •5pm Timing
    33. 33. What is LinkbaitTiming
    34. 34. What is LinkbaitResources Headline Formulas http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf Linkbait Ideas http://www.portentinteractive.com/tom/230-link-bait-ideas.pdf
    35. 35. Thank You! Jordan Kasteler JKasteler@BlueGlass.com @JordanKasteler

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