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Seo And Podcasting Presentation

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Seo And Podcasting Presentation

  1. 1. Jordan Kasteler
  2. 2. JordanKasteler.com SearchandSocial.com
  3. 6. THEN NOW
  4. 11. <ul><li>For Audio / Video: </li></ul><ul><ul><li>One item per page </li></ul></ul><ul><ul><li>Proximity is used to extract descriptive data from title/description and surrounding paragraph text </li></ul></ul>
  5. 12. <ul><ul><li>Be descriptive and concise </li></ul></ul><ul><ul><li>Use hyphens over underscores </li></ul></ul><ul><li>Example: </li></ul><ul><li>“ file_name “ viewed as “ filename ” </li></ul><ul><li>“ file-name ” viewed as “ file name ” </li></ul>
  6. 13. <ul><ul><li>MP3 – fill out ID3 tags </li></ul></ul><ul><ul><li>Transcription Services </li></ul></ul><ul><ul><li>Text to MP3 </li></ul></ul>
  7. 14. <ul><ul><li>Add Metadata with XnView or Adobe Bridge </li></ul></ul><ul><ul><li>Metadata often lost during conversion or upload </li></ul></ul><ul><ul><li>Metadata can be inserted by publication tools. Get rid of it with: </li></ul></ul><ul><ul><li>CastFire </li></ul></ul><ul><ul><li>Autodesk Cleaner </li></ul></ul><ul><ul><li>Sorenson Squeeze </li></ul></ul>
  8. 15. <ul><ul><li>Subtitles in Google video . URUWorks Subtitle Workshop (.sub) (.srt) </li></ul></ul><ul><ul><li>Transcribe </li></ul></ul><ul><ul><li>YouTube Annotations </li></ul></ul><ul><li>HOSTING: </li></ul><ul><ul><li>Self-Hosted </li></ul></ul><ul><ul><li>3rd Party </li></ul></ul>
  9. 18. <ul><ul><li>TUBE MOGUL (includes analytical data) </li></ul></ul><ul><ul><li>Traffic Geyser </li></ul></ul><ul><li>(Pros/Cons) </li></ul><ul><li>http://www.lightreading.com/document.asp?doc_id=112147 </li></ul><ul><ul><li>Video-editing capability? </li></ul></ul><ul><ul><li>Single-file size limit? </li></ul></ul><ul><ul><li>Time limit </li></ul></ul><ul><ul><li>Pricing Structure </li></ul></ul><ul><ul><li>Can you keep a video private? </li></ul></ul><ul><ul><li>Does it require a software download? </li></ul></ul><ul><ul><li>Can you get paid? </li></ul></ul>Web Video Cheat Sheet
  10. 19. <ul><ul><li>Use relevant tags when submitting </li></ul></ul><ul><ul><li>Think longtail (consider adjectives) </li></ul></ul><ul><ul><li>More tags the better </li></ul></ul><ul><ul><li>Avoid stopwords (“and” “of” “the”) </li></ul></ul>
  11. 20. <ul><ul><li>VIDEO SITEMAP </li></ul></ul><ul><li>http://www.google.com/support/webmasters/bin/topic.py?topic=10079 </li></ul><ul><li><urlset xmlns=&quot;http://www.sitemaps.org/schemas/sitemap/0.9&quot; xmlns:video=&quot;http://www.google.com/schemas/sitemap-video/1.0&quot;> </li></ul><ul><li><url> <loc>http://www.site.com/videos/some-video-landing-page.html</loc> </li></ul><ul><li><video:video> <video:content_loc>http://www.site.com/video.flv</video:content_loc><video:player_loc allow_embed=&quot;yes&quot;>http://www.site.com/videoplayer.swf?video=123</video:player_loc><video:title>My funny video</video:title><video:thumbnail_loc>http://www.site.com/thumbs/image.jpg</video:thumbnail_loc> </video:video> </url> </urlset> </li></ul>
  12. 21. http://www.reelseo.com/how-to-create-mrss/ http://search.yahoo.com/mrss/ <rss version=”2.0″ xmlns:media=”http://search.yahoo.com/mrss/”> <channel> <title>ReelSEO Video News</title> <link>http://www.reelseo.com/examples/mrss/</link> <description>The ReelSEO Video News Archive</description> <item> <title>MRRS Example Video</title> <link>http://www.reelseo.com/examples/mrss/example.html</link> <description>The example landing page for this MRSS item</description> <guid isPermaLink=”false”>http://www.reelseo.com/examples/mrss/example.html</guid> <media:content url=”http://www.reelseo.com/examples/mrss /example.avi” fileSize=”405321″ type=”video/x-msvideo” height=”240″ width=”320″ duration=”120″ medium=”video” isDefault=”true”> <media:title>The ReelSEO MRSS example video</media:title> <media:description>Check out the 120 seconds of fast-paced MRSS fun with ReelSEO.</media:description> <media:thumbnail url=”http://www.reelseo.com/examples/mrss/example.png” height=”120″ width=”160″/> </media:content></item> </channel> </rss>
  13. 22. <itunes:category> <itunes:explicit> <itunes:subtitle> <itunes:summary> <itunes:author> <itunes:keywords> <itunes:duration> <itunes:owner> <itunes:name> <itunes:email> <itunes:image> <itunes:block> <copyright> <link> http://www.feedforall.com/itune-tutorial-tags.htm
  14. 23. http://www.blinkx.com http://searchenginewatch.com/showPage.html?page=2156251 http://www.id3.org/Introduction http://www.text-mp3.com/Products/text-to-mp3.htm http://castingwords.com/ http://searchengineland.com/080710-163010.php http://video.google.com/support/bin/answer.py?hl=en&answer=26577 http://www.reelseo.com/submit-videos-rss-mrss/ http://video.google.com/support/bin/answer.py?answer=27738 http://web2.econsultant.com/videos-hosting-sharing-searching-services.html http://www.lightreading.com/document.asp?doc_id=112147 http://www.reelseo.com/add-infile-metadata-video-files/ http://www.feedforall.com/itune-tutorial-tags.htm
  15. 24. Jordan Kasteler [email_address] @JordanKasteler

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