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Social Media Online Reputation Management

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Social Media Online Reputation Management

  1. 1. By Jordan Kasteler
  2. 2.
  3. 3. <ul><ul><li>Social News Sites </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><ul><li>Delicious </li></ul></ul></ul><ul><ul><ul><li>StumbleUpon </li></ul></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Q/A Sites </li></ul></ul><ul><ul><ul><li>Yahoo Answers </li></ul></ul></ul><ul><ul><li>Media Sharing </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Micro-Blogging </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  4. 4. Company Name / Brand Name / Personal Name
  5. 5. <ul><ul><li>Company name as the username whenever possible </li></ul></ul><ul><ul><li>Company name used as the vanity URL whenever possible (anchor text) </li></ul></ul>
  6. 6. <ul><ul><li>Company name/Keywords within the profile page description </li></ul></ul><ul><ul><li>Company contact information, including address and phone number </li></ul></ul>
  7. 8. <ul><ul><li>Use dash-separated keywords in avatar/picture </li></ul></ul>utah-seo-pro.png
  8. 9. <ul><ul><li>Keep profiles active and fresh </li></ul></ul><ul><ul><li>Add friends </li></ul></ul><ul><ul><li>Join groups </li></ul></ul><ul><ul><li>Leave comments </li></ul></ul>
  9. 14. <ul><li>What to track? </li></ul><ul><ul><li>Track company name </li></ul></ul><ul><ul><li>Related brand names </li></ul></ul><ul><ul><li>Product/Service names associated with the company </li></ul></ul>
  10. 15. <ul><ul><li>Buzz / Trends </li></ul></ul><ul><ul><li>Blogs / RSS feeds </li></ul></ul><ul><ul><li>Email Alerts </li></ul></ul><ul><ul><li>Social Conversation </li></ul></ul><ul><ul><li>Forums / Message Boards </li></ul></ul>
  11. 16. BUZZ / TRENDS
  12. 17. BLOG / RSS
  13. 18. BLOG / RSS
  15. 20. <ul><ul><li>Use to search for tagged blog posts across multiple blog search engines and social sites. </li></ul></ul>SOCIAL CONVERSATION
  18. 23. EMAIL
  20. 25.
  21. 26. Free Online Reputation Management Beginner’s Guide Social Media Monitoring Tools: 26 Free Online Reputation Tools - This allows you to put together a list of your networks and then watch them all! - Search tagged blog posts that may include your name or brand. - One ID for all your online profile. - Identity theft research tool - searches for mentions of your name or brand. Monitor This - - track keywords and monitor mentions across many blogs. - Allows you to see all of your profiles. Trackur – Is a suite of online reputation monitoring and social media monitoring tools.
  22. 27. Who’s Talkin - Helps you search for conversations in social media, surrounding the topics that you care about most. BuzzStream – A new platform for building more effective and more human relationships online, without all the overhead and bandwidth. TweetBeep – Enables you to receive email alerts when a specific word or phrase is tweeted on Twitter. Google Alerts – Allows you to get email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Facebook Lexicon – A tool that keeps you updated about users are talking about on Facebook. Social Mention – A social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. Trendrr – Lets you automate tracking and reporting around social and digital media. Garner real time ROI and actionable data.
  23. 28. WhoLinksToMe - Analyzes inbound links to your website. The philosophy of this company is that links have replaced traditional word-of-mouth, making online management key to any business’ marketing plan. This is a free Web-based tool that evaluates links in real time. According to the original announcement, the company plans to offer more robust offerings for businesses. StepRep - StepRep is another free tool that monitors what people are saying about you, and helps manage your reputation as well as build it. StepRep can tell you everything from people are talking about you on Twitter to posting photos about you and even videos. In regards to managing, StepRep allows users to syndicate content through its website or add a widget to your site. In addition, StepRep has its own social network site where users can interact with customers. MonitorThis - is another simple but effective tool to monitor your online reputation. It basically helps you generate an OPML file which contains search feeds from various sites like Google Blogsearch, delicious, MSN, Yahoo News, Flickr and many other such sites.
  24. 29. Technorati - pioneered blog search and it's still a nice free tool to check out who's talking about you in the blogosphere. You can search your name or brand and then subscribe to the results using the RSS button. An advantage of using Technorati to track your reputation is that it indexes blog posts almost immediately after they are published. Yahoo Pipes Social Media Fire Hose Social Media Fire Hose is a script written with Yahoo Pipes by Joseph Kingsley. BlogPulse - has a conversation tracker Ice Rocket
  25. 30. Jordan Kasteler [email_address] @JordanKasteler