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Affiliate Convention 2009 - Mobile Seo

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Affiliate Convention 2009 - Mobile Seo

  1. 1. Jordan Kasteler
  2. 2.
  3. 4. Research has suggested that around 50% of search queries from mobile phones tend to fall into just 7 key categories: <ul><ul><li>Music/Ringtones </li></ul></ul><ul><ul><li>Navigational Queries </li></ul></ul><ul><ul><li>Entertainment-related Questions </li></ul></ul><ul><ul><li>Sports </li></ul></ul><ul><ul><li>Local Knowledge </li></ul></ul><ul><ul><li>Shopping </li></ul></ul><ul><ul><li>Reference </li></ul></ul>
  4. 7. Google has 97.5% dominance of mobile search engines according to a report from The Guardian.
  5. 8. <ul><ul><li>Business Address – Whitepages App </li></ul></ul><ul><ul><li>Local Business – Yellowpages App </li></ul></ul><ul><ul><li>Taxi – Taxi Magic </li></ul></ul><ul><ul><li>Local Restaurants – Yelp, Urbanspoon Apps </li></ul></ul><ul><ul><li>People Search – LinkedIn, MySpace Apps </li></ul></ul>
  6. 12. /
  7. 13. The first thing developers need to bear in mind is that there are real differences in the way mobile users tend to search compared with standard desktop-based searching. <ul><ul><li>Less paginated navigation clicks </li></ul></ul><ul><ul><li>Less clicks </li></ul></ul><ul><ul><li>Less reading </li></ul></ul><ul><ul><li>Less scrolling </li></ul></ul><ul><ul><li>Shorter search queries (one to two keywords) </li></ul></ul>
  8. 14. <ul><ul><li>MoFuse - </li></ul></ul><ul><ul><li>Winksite - </li></ul></ul><ul><ul><li>Zinadoo - </li></ul></ul><ul><ul><li> - </li></ul></ul>
  9. 15. <ul><ul><li>CSS Stylesheets </li></ul></ul><ul><ul><ul><li><link rel=&quot;stylesheet&quot; type=&quot;text/css&quot; media=&quot;handheld, projection, tv&quot; href=&quot;mobile.css&quot; /> </li></ul></ul></ul><ul><ul><ul><li>@media handheld { @image1 { display: none; }} </li></ul></ul></ul><ul><ul><li>Device Detection Redirect </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Unique profiles for each device: </li></ul></ul></ul><ul><ul><ul><li>Redirect .MOBI to subdomain or sub-folder. </li></ul></ul></ul><ul><ul><ul><li>Example: </li></ul></ul></ul>
  10. 16. <ul><ul><li>ROBOTS.TXT </li></ul></ul><ul><ul><li>Block Mobile bots from Web Content </li></ul></ul><ul><ul><li>Block Web bots from Mobile Content </li></ul></ul>
  11. 17. Meta.txt – A Standard for Improving Mobile Web Browsing and Discovery of Media Generator name: description: is a widely used example website keywords: example, demo, demonstration pc: mobile: rss: podcast: video: longitude: 12.3456789 latitude: 98.7654321 region: MM Example:
  12. 18. <ul><ul><li>Code in W3C Standards </li></ul></ul><ul><ul><ul><li>xHTML Mobile Profile (WAP 2.0) (preferred) </li></ul></ul></ul><ul><ul><ul><li>WML (WAP 1.1) </li></ul></ul></ul><ul><ul><ul><li>cHTML (iMode) </li></ul></ul></ul><ul><ul><li>Proper Document Type Declaration (DTD) </li></ul></ul><ul><ul><ul><li><?xml version=“1.0” encoding=“UTF-8” ?> </li></ul></ul></ul><ul><ul><ul><li><!DOCTYPE html PUBLIC “-//WAPFORUM/DTD XHTML Mobile 1.0//EN“ “”> </li></ul></ul></ul><ul><ul><li>CSS </li></ul></ul><ul><ul><ul><li>Use %’s and absolute positioning </li></ul></ul></ul>
  13. 19. <ul><ul><li>Images </li></ul></ul><ul><ul><ul><li>Max: 120px wide (avg WAP screen size width) </li></ul></ul></ul><ul><ul><li>Screen Width (for iPhones) </li></ul></ul><ul><ul><ul><li><!--[if !IE]>--> <link media=&quot;only screen and (max-device-width: 480px)&quot;   rel=&quot;stylesheet&quot; type=&quot;text/css&quot; href=&quot;iphone.css&quot;/> <!--<![endif]• </li></ul></ul></ul><ul><ul><ul><li>@media only screen and (max-device-width: 480px) {   .navigation { display: none;  } } </li></ul></ul></ul><ul><ul><ul><li><meta name=&quot;viewport&quot; content=&quot;width=480; initial-scale=0.6666; maximum-scale=1.0; minimum-scale=0.6666&quot; /> </li></ul></ul></ul>
  14. 20. <ul><ul><li>Telephone Attribute </li></ul></ul><ul><li><a href=“tel:8015555555”>801-555-5555</a> </li></ul><ul><ul><li>Mobile Access Keys </li></ul></ul><ul><li><a href=“#” accesskey=“1”>Link</a> </li></ul><ul><ul><li>File Size (Keep under 20k) </li></ul></ul><ul><li>Use Meta Cache Control </li></ul><ul><li><meta http-equiv=“Cache-Control” content=“max-age-300” /> </li></ul><ul><ul><li>JavaScript </li></ul></ul><ul><li>No indexable content </li></ul>
  15. 21. <ul><ul><li>Input Fields </li></ul></ul><ul><li>Numeric: </li></ul><ul><ul><li><input type=“text” style=‘ –wap-input-format: “*N”’ /> </li></ul></ul><ul><li>Alpha Characters: </li></ul><ul><ul><li><input type=“text” style=‘ –wap-input-format: “A*a”’ /> </li></ul></ul><ul><ul><li>No Flash, Pop-Ups, or Frames </li></ul></ul>
  16. 22. <ul><ul><li>XML Sitemap </li></ul></ul><ul><ul><li><?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot; ?> <urlset xmlns=&quot;; xmlns:mobile=&quot;;> <url> <loc></loc> <mobile:mobile/> </url> </urlset> </li></ul></ul><ul><li>Google XML Sitemap Submission: </li></ul><ul><li> </li></ul><ul><li>Yahoo! XML Sitemap Submission: </li></ul><ul><li> </li></ul>
  17. 23. <ul><ul><li>Links </li></ul></ul><ul><li>Link to and get links from other mobile sites </li></ul>
  18. 24. <ul><ul><li>Niche Directories </li></ul></ul><ul><ul><li>Search Engines </li></ul></ul>
  19. 25. JumpTap Yahoo! Mobile Medio Google Bango Taptu *has iPhone app* Sprint Crispy Abphone and Vtap AOL Mobiseer (social bookmarking) Dotmobi
  20. 26.
  21. 27. <ul><ul><li>XMHTML MP Tutorial - </li></ul></ul><ul><ul><li>XHTML Mobile Profile Tag List - </li></ul></ul><ul><ul><li>W3C MobileOK - </li></ul></ul><ul><ul><li>Mobile Emulator - </li></ul></ul><ul><ul><li>Mobile Device Detect and Direct - </li></ul></ul><ul><ul><li>Wordpress Mobile Plugin - </li></ul></ul><ul><ul><li>iPhone Tester - </li></ul></ul><ul><ul><li>Yahoo! Mobile Tips - </li></ul></ul><ul><ul><li>Google Webmaster Guidelines for Mobile - </li></ul></ul><ul><ul><li>iPhone Development Tips - </li></ul></ul><ul><ul><li>Make your site mobile friendly in two minutes - </li></ul></ul>
  22. 29. 50% more active on mobile
  23. 30. [email_address] Presentation at: