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Smx West 2008 Presentation 301 Redirects

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Smx West 2008 Presentation 301 Redirects

  1. 1. Jordan Kasteler
  2. 2. JordanKasteler.com SearchandSocial.com
  3. 3. <ul><ul><li>Mod_Alias </li></ul></ul><ul><ul><li>RedirectMatch </li></ul></ul><ul><ul><li>Mod_Rewrite </li></ul></ul><ul><ul><li>Header Code </li></ul></ul><ul><li>Resource: </li></ul><ul><li>http://www.askapache.com/htaccess/301-redirect-with-mod_rewrite-or-redirectmatch.html </li></ul>
  4. 4. <ul><ul><li>URL - http://www.mustangevolution.com/20071210606/ </li></ul></ul><ul><ul><li>Page Title - 2008 Saleen American Flag Patriot Edition Mustang </li></ul></ul><ul><ul><li>Digg Title - Saleen Pays Tribute To Soldiers With Patriot Edition Mustang </li></ul></ul><ul><ul><li>Digg Votes - 311 </li></ul></ul><ul><ul><li>Yahoo Backlinks - 57 </li></ul></ul><ul><li>#1 in Google: </li></ul><ul><li>“ 2008 Saleen American Flag Patriot Edition Mustang” </li></ul><ul><li>“ 2008 Saleen Mustang” </li></ul><ul><li>“ 2008 Patriot Edition Mustang” </li></ul><ul><li>” Patriot Edition Mustang” </li></ul><ul><li>Source: http://searchengineland.com/do-social-media-links-translate-in-organic-rankings-15745 </li></ul>CASE STUDY
  5. 5. SUBMISSION URL
  6. 6. REDIRECTED URL
  7. 7. INFORMATIONAL RESOURCE PAGE
  8. 8. COMMERCIAL SALES PAGE
  9. 9. “ Altering or significantly changing the content would be a questionable tactic; updating and improving it isn’t as likely to be seen this way.” – Michael Gray Source: http://searchengineland.com/do-social-media-links-translate-in-organic-rankings-15745
  10. 10. <ul><li>Example Multi-part Articles: </li></ul><ul><ul><li>Top Free SEO Tools </li></ul></ul><ul><ul><li>Top Paid SEO Tools </li></ul></ul><ul><ul><li>Top Free PPC Tools </li></ul></ul><ul><ul><li>Top Paid PPC Tools </li></ul></ul><ul><ul><li>Use multi-part story strategy. </li></ul></ul><ul><ul><li>Consolidate all the parts into one larger story </li></ul></ul><ul><ul><li>301 redirect to transfer and consolidate all of the inbound links into that single location. </li></ul></ul>Main Article: “ Best Internet Marketing Tools”
  11. 11. <ul><ul><li>News hook (can 301 fairly quickly) </li></ul></ul><ul><ul><li>Contrary Hook </li></ul></ul><ul><ul><li>Attack Hook </li></ul></ul><ul><ul><li>Resource Hook (usually keeps building links over time) </li></ul></ul><ul><ul><li>Humor Hook </li></ul></ul><ul><ul><li>Ego Hook </li></ul></ul><ul><ul><li>Incentive Hook </li></ul></ul><ul><li>http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/ </li></ul>
  12. 12. <ul><li>Wait for links to come to a stop before 301 redirecting. </li></ul><ul><li>Submitted in December </li></ul><ul><ul><li>300-500 visits a day </li></ul></ul><ul><ul><li>217 links and growing </li></ul></ul>
  13. 13. DON’T always use redirects as a solution to pass link value. Embedded text links can pass link juice where you want it as well. IMO, not as powerful as a redirect though. Example: Resource Hook
  14. 14. There can be some link value lost in 301 redirects. It’s best that link sources are point towards the source of the content, not a redirect to the source of the content.
  15. 15. DON’T redirect to your homepage “ Google is certainly passing anchor text when URL structures change and when pages are moved but they don’t seem to pass anchor text when a page is deleted and redirected to the homepage.&quot; http://www.blogstorm.co.uk/google-stops-passing-anchor-text-through-certain-301-redirects/1831/
  16. 16. DO use keywords in your page and social media submission titles
  17. 17. <ul><ul><li>Front Paged on Reddit.com </li></ul></ul><ul><ul><li>280 links to this product page </li></ul></ul><ul><ul><li>Anchor text primarily is “Bronze Boy Holding a Girl Up” </li></ul></ul><ul><ul><li>A worthless 301 redirect </li></ul></ul>
  18. 18. <ul><li>Example: </li></ul><ul><ul><li>www.domain.com </li></ul></ul><ul><ul><li>domain.com </li></ul></ul><ul><ul><li>domain.com/ </li></ul></ul><ul><ul><li>www.domain.com/ </li></ul></ul><ul><ul><li>domain.com/index.html </li></ul></ul><ul><ul><li>www.domain.com/index.html </li></ul></ul><ul><li>http://groups.google.com/group/only-validation/web/fix-canonical-issues-www-vs-non-www-and-more-on-apache-server?pli=1 </li></ul>
  19. 19. <ul><ul><li>http://urlrewriter.net/ </li></ul></ul><ul><ul><li>http://www.isapirewrite.com/ </li></ul></ul><ul><ul><li>http://www.stevenhargrove.com/redirect-web-pages/ </li></ul></ul><ul><ul><li>http://www.webconfs.com/how-to-redirect-a-webpage.php </li></ul></ul>
  20. 20. Jordan Kasteler [email_address]

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