Watch the workshops and lectures from TPAS2020: https://tp.click/1sF Tristam Jarman (Co-Founder at Purple Smudge) has 10+ years' experience in digital marketing. He shares tips and tricks for SEO on a budget. You’ll learn how to research competitors, perform a technical SEO site audit, and fill in the gaps in SEO. SOCIAL / LINKS ➡ Facebook: https://www.facebook.com/travelpayouts.official ➡ LinkedIn: https://www.linkedin.com/company/travelpayouts ➡ Twitter: https://twitter.com/travelpayouts ➡ Support: support@travelpayouts.com

1. How to compete against big players
in SEO with a small budget

2. Rules of the sessionRules of the sessionRules of the session
How to compete against big players in SEO with a small budget
This webinar is being
recorded
If you have any
questions, ask them
in the chat
We’ll send you the
recording and the slides
shortly after the webinar

3. SpeakerSpeakerSpeaker
How to compete against big players in SEO with a small budget
Tristam
Jarman
Co-Founder
of Purple Smudge

4. Who am I
- NAME Tristam Jarman
- COMPANY Co-Founder of Purple Smudge
- EXPERIENCE 10 years digital marketing
- EMAIL tristam@purplesmudge.com
- TWITTER @tristamjarman
How to compete against big players in SEO with a small budget

5. Why are we here today?
How to compete against big players in SEO with a small budget

7. What will we cover
- Know your limits and identify your strengths
- How to fill in the gaps
- Learn from your competitors
- Fix problems
- Create a user-friendly website
- Content
- Speed Kills: Improve page speed with minimal effort
- Focus on local SEO optimization to dominate local search
How to compete against big players in SEO with a small budget

8. Know your limits
How to compete against big players in SEO with a small budget

9. Know your limits
- Time
- Resources
- Knowledge
- Budget
How to compete against big players in SEO with a small budget

10. Know your limits
- Time
How to compete against big players in SEO with a small budget

11. Know your limits
- Resources
How to compete against big players in SEO with a small budget

12. Know your limits
- Knowledge
How to compete against big players in SEO with a small budget

13. Knowledge
Conferences - online
● BrightonSEO
● The Best SEO Conferences
Virtual Summits & Events) in 20202021
● Marketing Conferences in 2020
The Ultimate List
Newsletters
● Marie Haynes Consulting's Newsletter
Social Media
● Twitter
● #ecomchat
● #semrushchat
● #ppcchat
How to compete against big players in SEO with a small budget
Webinars
● SEMrush Live
Blogs
● https://searchengineland.com/library/search-
engine-optimization/seo-blogs-feeds
● https://www.searchenginewatch.com
● https://moz.com/blog
● https://www.semrush.com/blog
● https://ahrefs.com/blog/seo-blogs
Online courses
● Udemy
● Skillshare
● Lynda

14. Know your limits
- Budget
How to compete against big players in SEO with a small budget

15. Identify your strengths
How to compete against big players in SEO with a small budget

16. How to use pre-existing
relationships to your advantage
How to compete against big players in SEO with a small budget

18. How to fill the gaps:
“Budgets”
How to compete against big players in SEO with a small budget

21. How to fill the gaps
Google products
- Google Analytics
- Google Search Console
- Bing Webmaster Tools
- Google Data Studio
- Google Tag Manager
- Google My Business
UX/CRO
- HotJar
How to compete against big players in SEO with a small budget
Content
- Keyword Hero
- Answer the public
- Google Ads KW Planner
- Ubersuggest
Technical SEO
- Redirect Path
- Screaming Frog
- SEMrush
Mobile friendly
- Google Mobile-Friendly Test
Site speed
- GTmetrix
- Pingdom
- Lighthouse
- Page Speed Insights
- WebpageTest

22. How to fill the gaps:
“Knowledge”
How to compete against big players in SEO with a small budget

23. How to fill
the gaps
How to compete against big players in SEO with a small budget
Knowledge gap

24. How to fill the gaps:
“Start small”
How to compete against big players in SEO with a small budget

25. How to fill
the gaps
How to compete against big players in SEO with a small budget
Start small

26. Learn from competitors
How to compete against big players in SEO with a small budget

27. Fix problems
How to compete against big players in SEO with a small budget

28. Fix problems
How to compete against big players in SEO with a small budget
- Technical SEO audit.
- Check and fix errors in the
Search Console to clean up
your website.

32. Create a user-friendly
website
How to compete against big players in SEO with a small budget

33. HotJar
How to compete against big players in SEO with a small budget
1  Heatmap

34. HotJar
How to compete against big players in SEO with a small budget
2  Recordings

35. HotJar
How to compete against big players in SEO with a small budget
3  Surveys

38. Content
How to compete against big players in SEO with a small budget

39. Content
How to compete against big players in SEO with a small budget
- Update existing content before
creating more.
- Focus on what your competitors are
not: Look for content opportunities
and fill the gaps in your competitors’
websites.
- Keyword research: Optimizing
for long tail keywords and phrases.

42. - Track keywords
- Review live content
- Re-optimise
- Use tools like
- SEMrush
- GSC

44. Speed kills:
Improve page speed
with minimal effort
How to compete against big players in SEO with a small budget

45. Speed kills: Improve page speed with minimal effort
How to compete against big players in SEO with a small budget
50%
25%
Page load time in seconds.
Page abandonment
increase as a percentage.
Sources: thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks
neilpatel.com/blog/loading-time

49. Picking your tool(s)
How to compete against big players in SEO with a small budget
- PageSpeed Insights
- GTmetrix
- Pingdom
- WebPageTest

50. Focus on local SEO
optimization to dominate
local searches
How to compete against big players in SEO with a small budget

52. Watch this performance on YouTube at:
youtube.com/travelpayoutsglobalThank you!
tristam@purplesmudge.com

53. ContactsContactsContacts
support@travelpayouts.com