From blogging to ad copy, from keyword research to code optimization, ChatGPT has exponentially increased effectiveness of search marketing efforts. A major shake-up in the industry is happening, and those who effectively use AI will come out as winners. This session will reveal specific AI applications that your website can start benefiting from right away. The speech will be presented by Michael Melen, co-founder of SmartSites, a six-time Inc5000 fastest-growing marketing agency.

1. KEYNOTE Rapid Search Marketing
Growth through ChatGPT
CHARLOTTE, NC ~ JUNE 26 - 27, 2023
DIGIMARCONSOUTHATLANTIC.COM | #DigiMarConSouthAtlantic
Michael Melen
CO-FOUNDER
SMARTSITES

2. Rapid Search Marketing Growth
through ChatGPT
Michael Melen

3. Agenda
Introduction
ChatGPT for Organic Search
ChatGPT for Paid Search
ChatGPT Tips & Tricks
A brief history of myself and intro to ChatGPT
Create efficiency in your search engine optimization.
0
1
02
03
Increase your ROAS on Google & Microsoft advertising.
Getting more out of ChatGPT
04
Michael Melen
Co-Founder, SmartSites

4. OVER 1,000 5-STAR
REVIEWS

5. The Rise of
ChatGPT

6. ChatGPT-4

7. ChatGPT
Organic
Search

8. ✔️ Site Planning
What kind of pages should a lawyer website have?

9. ✔️ Site Planning
What kind of pages should a lawyer website have?
✔️ Content Calendar
Generate list of blog post ideas for a lawyer.

10. ✔️ Site Planning
What kind of pages should a lawyer website have?
✔️ Content Calendar
Generate list of blog post ideas for a lawyer.
✔️ Link Building
What are the most popular local lawyer directories in North
Carolina?

11. ✔️ Site Planning
What kind of pages should a lawyer website have?
✔️ Content Calendar
Generate list of blog post ideas for a lawyer.
✔️ Link Building
What are the most popular local lawyer directories in North
Carolina?
✔️ Reputation Management
Write me a response to a user who left this review for a
law practice:

12. ✔️ Site Planning
What kind of pages should a lawyer website have?
✔️ Content Calendar
Generate list of blog post ideas for a lawyer.
✔️ Link Building
What are the most popular local lawyer directories in North
Carolina?
✔️ Reputation Management
Write me a response to a user who left this review for a
law practice:
Write me a Google Apps Scripts that takes URLs in Column A, and -
lists the external links each URL has.
✔️ Crawling & Advanced SEO

13. ✔️ Site Planning
What kind of pages should a lawyer website have?
✔️ Content Calendar
Generate list of blog post ideas for a lawyer.
✔️ Link Building
What are the most popular local lawyer directories in North
Carolina?
✔️ Reputation Management
Write me a response to a user who left this review for a
law practice:
Write me a Google Apps Scripts that takes URLs in Column A, and -
lists the external links each URL has.
✔️ Crawling & Advanced SEO
✔️ Content Generation*
Write me a 1,000 word blog post for: "Understanding
Legal Rights: A Guide for the Layman"

14. ChatGPT
Paid Search

15. ✔️ Campaign Ideas
What Google Ads campaigns should a car dealership run

16. ✔️ Campaign Ideas
What Google Ads campaigns should a car dealership run
✔️ Keywords
Give me a list of buyer-intent keywords for used lexus SUVs

17. ✔️ Campaign Ideas
What Google Ads campaigns should a car dealership run
✔️ Keywords
Give me a list of buyer-intent keywords for used lexus SUVs
✔️ Ad Groups
Organize the keywords into ad groups

18. ✔️ Campaign Ideas
What Google Ads campaigns should a car dealership run
✔️ Keywords
Give me a list of buyer-intent keywords for used lexus SUVs
✔️ Ad Groups
Organize the keywords into ad groups
✔️ Ad Copy Ideas
Create 5 performance marketing ad copy ideas based on
copy form prestigelexus.com

19. ✔️ Campaign Ideas
What Google Ads campaigns should a car dealership run
✔️ Keywords
Give me a list of buyer-intent keywords for used lexus SUVs
✔️ Ad Groups
Organize the keywords into ad groups
✔️ Ad Copy Ideas
Create 5 performance marketing ad copy ideas based on
copy form prestigelexus.com
My ad headline on Microsoft Ads is: ----- . Write me 5 variants to
test against.
✔️ A/B Testing

20. ✔️ Campaign Ideas
What Google Ads campaigns should a car dealership run
✔️ Keywords
Give me a list of buyer-intent keywords for used lexus SUVs
✔️ Ad Groups
Organize the keywords into ad groups
✔️ Ad Copy Ideas
Create 5 performance marketing ad copy ideas based on
copy form prestigelexus.com
My ad headline on Microsoft Ads is: ----- . Write me 5 variants to
test against.
✔️ A/B Testing
✔️ Automation
Write me a Google Ads Script that lists all landing pages on a
google sheet and checks the status code of them.

21. ChatGPT
Tips & Tricks

22. ChatGPT is a tool; not a job
position

23. Avoid ChatGPT Pitfalls
Needs Fact
Checking
No Recent Data Gets Repetitive Be Aware of Bias

24. Artificial
Intelligence
today is like
the Internet
Boom… in 1995

25. Should you implement or resist Artificial Intelligence?

26. Thank You!
SmartSitesNJ SmartSitesNJ SmartSites SmartSites
Schedule
Meeting
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