The relationship between rankings and technical seo

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The document discusses the relationship between technical SEO and search engine rankings. It covers various technical SEO best practices that can help improve rankings, such as optimizing page speed, fixing broken links, using appropriate image alt text, avoiding duplicate meta tags, and focusing internal linking and content optimization on the most important pages. Takeaways include deleting unused pages, conducting an SEO audit to identify issues, optimizing titles and descriptions for click-through rate, reducing bounce rate, boosting site speed, and introducing accelerated mobile pages.

Technology

1@OmiSido #seocamp
Omi Sido
@OmiSido
The relationship between rankings and technical SEO

3@OmiSido #seocamp
What is Technical SEO?

5@OmiSido #seocamp
https://www.oncrawl.com/case-studies/improving-rankings-log-files-analysis/

7@OmiSido #seocamp
Content is King
but only when the
Googlebot can see
it!

9@OmiSido #seocamp
Total Number of Website Pages
600 000
Why oh why?
Orphan Pages Orphan Pages Getting Traffic
154 000 3 000

10@OmiSido #seocamp
Your content is
useless without
traffic.

11@OmiSido #seocamp
Technical SEO improvements only!

12@OmiSido #seocamp
AMP: The web’s first steps into the Performance Age

13@OmiSido #seocamp
https://www.stonetemple.com/the-canonical-guide-to-amp/

14@OmiSido #seocamp
The importance of internal linking

15@OmiSido #seocamp
Keyword: World Cup 2018 – Volume 74 000

16@OmiSido #seocamp
But where is Daily Mail?

17@OmiSido #seocamp
Website internal linking

18@OmiSido #seocamp
The importance of internal linking

19@OmiSido #seocamp
The importance of internal linking

20@OmiSido #seocamp
The importance of internal linking

21@OmiSido #seocamp
The importance of internal linking

22@OmiSido #seocamp
The importance of internal linking

24@OmiSido #seocamp
Compete with Your
Competitors, Not
Yourself

25@OmiSido #seocamp
www.monster.co.uk
Subdomains vs subdirectories

26@OmiSido #seocamp
Subdomains vs subdirectories

27@OmiSido #seocamp
Question Mug
● In its menu, The Guardian has 3 links to 3
different subdomains. Does it make sense to
have those 3 different subdomains?

28@OmiSido #seocamp
Takeaways
1. Delete any pages that don’t add value or don’t bring in any search engine
traffic.
2. Run your site through an SEO audit tool like OnCrawl or DeepCrawl and nd do
your best to fix these issues:
• Duplicate or missing title tags.
• Duplicate description tags.
• Broken links.
• Images with missing alt text .
• Pages blocked by Robots.txt.
• 302 redirects that should be 301 redirects.
3. Focus on your top 20-30 most important pages and optimise them for on-page
SEO. And put all of your muscle behind those 10!
4. Optimise for Clickthrough rate (CTR).
• Use “Power Words” so your Page Titles text stand out.
• Make your title emotional.
5. Reduce Bounce Rate
• Use sub-headers to break up your content.
• Make sure the content way above the fold is loading fast.
6. Boost your site speed.
• Use a CDN like CloudFlare or Akamai.
• Shrink your image file sizes.
• Introduce AMP (Accelerated Mobile Pages).
Technical SEO for better rankings list

29@OmiSido #seocamp
Omi Sido
www.omisido.com
The relationship between rankings and technical SEO
29#seocamp
Thank you

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