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Victor Karpenko (SeoProfy) CMSEO 2019 Presentation

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Victor Karpenko (SeoProfy) CMSEO 2019 Presentation

  1. 1. From 0 to 100k per Month in the Casino Niche Victor Karpenko SeoProfy
  2. 2. About - 12 + years in SEO, 10+ on English speaking markets - CEO of SeoProfy (125+ people SEO Company) - Tools: Rankinity, LinkChecker.pro, WatchDog (coming soon) - Most impressive accomplishment is getting 2 500 000 unique visitors in a day from Google to one project in dating niche - Experience in niches: casino, dating, payday loans, auto insurance, hosting, forex, and others
  3. 3. Table of contents • How it all started and first fuck up – Story 1 • Second fuck up and win win – Story 2 • The process: from research to result • From 0 to 100k$/month case study • How to setup teams: HR, workflow, KPI, focus – Story 3 • Never rely on 1 market and 1 affiliate network: Third fuck up and quick recover – Story 4 • FAQ
  4. 4. Before we start.. Lets make sure we are all on the same page about Google
  5. 5. How it all started • My current partners said, that I should stop doing bullshit, and use my time and expertise more effectively • So I started with 2 regions: Canada, Australia with review web sites • Did quick research • And started to get Sape links :-) • It was the same as guest posts, natural anchor text, normal dynamics, but Sape links) • In 4-5 month I was TOP 10-20 for keywords like: online casino, online casino Canada
  6. 6. Links for main web site back then
  7. 7. And then everything dropped • Like -100 positions • No manual actions • Just dropped • Reason: Google filtered most of the web sites there (Sape)
  8. 8. So I started again 1. Only white hat 2. Free + paid links 3. Set up team 4. We tried almost all possible links 5. And tried to make something like casino.org
  9. 9. Take a look
  10. 10. Still have info about every link type we placed
  11. 11. Overall it was like this
  12. 12. We did it for almost 1 year
  13. 13. We spent $70 000 just for outreached links to pay webmasters in 1 year
  14. 14. And got almost 0 result in generating NDC
  15. 15. But at the same time 1. Using awatchdog.com I saw that a competitor had forgotten to renew his domain 2. Found domain backorder service in this region 3. Got the domain 4. Quickly made money site on it 5. Used some PBNs 6. It became TOP 1-3 for competitive keywords in one European country 7. Got results
  16. 16. Results back then
  17. 17. Got TOP 1-3 for this keyword
  18. 18. The same web site in 2018
  19. 19. The same web site in 2019
  20. 20. Just with PBN’s and some outreach links
  21. 21. And…
  22. 22. Let me show you how I think: quick research
  23. 23. Quick research: Getting info
  24. 24. Quick research: Creating keyword list
  25. 25. Quick research: Creating dashboard
  26. 26. Quick research: Developing structure
  27. 27. Quick research: Keyword list for every main keyword group
  28. 28. It’s plain and simple We need to understand How to WIN?
  29. 29. Any team is only good at some things, not all
  30. 30. Simple dashboard says a lot
  31. 31. For example
  32. 32. Check structure of all top sites
  33. 33. Analyze all top growing and Ahrefs traffic share web sites structure
  34. 34. And then create your own
  35. 35. After quick research, we see that
  36. 36. This is real KPI 1. Positions/traffic 2. Registrations/New depositors 3. Money
  37. 37. PRO TIP Watch Ahrefs like people watch TV/Netflix/YouTube
  38. 38. And don’t forget to dig deeper
  39. 39. Keep your friends close Keep your competitors closer
  40. 40. After 2-3 years in niche 1. Clear understanding on what to do 2. Some results = an opportunity to move faster and set up teams 3. Understanding on how casinos and affiliate networks work 4. Deeper understanding what keywords convert the most 5. Clear understanding how to grow 1-3-5x per year with just white hat strategies
  41. 41. From 0 to $100 000/per month 1. 3 GEO’s 2. Niche web sites (2 main + 8-10 that are growing) 3. Outreach + PBNs + free links 4. Dynamics: Links + Content 5. Right anchor text 6. Power pages for main keywords like: online casino 7. Facts and structure in content
  42. 42. From 0 to $100 000/per month – 2018 Earnings
  43. 43. From 0 to $100 000/per month – 2019 Earnings
  44. 44. From 0 to $100 000/per month – 2018 NDC
  45. 45. From 0 to $100 000/per month – 2019 NDC
  46. 46. From 0 to $100 000/per month – 2019 Earnings by month
  47. 47. Casino affiliate networks to work with https://revenuelab.biz/ All casinos in 1 place + big % of revenue share
  48. 48. From 0 to $100 000/per month – just the beginning for this small network of sites 1. In progress 15-25 sites (1 site = 1 GEO = all linked to each other) 2. Wider keyword list (casino reviews, slot names) 3. Setup small teams for every GEO 4. Move Faster 5. Build links without real black hat 6. Finish CRM that can set up any GEO site in 5-10 min with 1500+ pages
  49. 49. What's SEO today?
  50. 50. It’s all about people
  51. 51. The main point – we started to do it fast
  52. 52. Actually, this is the main point
  53. 53. Scaling SEO - is not at all about SEO It’s about setting up a process with the right people and the right tools
  54. 54. It’s about getting to the TOP
  55. 55. And staying at the TOP
  56. 56. Other important things
  57. 57. For example
  58. 58. Remember that outreach site fuck up?
  59. 59. Started to do cool links with dynamics
  60. 60. Its growing in hard GEO’s
  61. 61. Traffic
  62. 62. If you do white hat SEO in casino niche – its all about system work and TIME
  63. 63. Thank you for attention) Facebook: https://www.facebook.com/victor.karpenko Email: 1@seoprofyteam.com Site: https://seoprofy.com

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