Presented by: Goozleology SEO San Diego 4143 Stettler Way San Diego, CA 92122 (619) 754-8846

1. SEO 101: Building Basics
Presented by Goozleology.com “The Science of SEO”

2. Today’s mission,
should you choose
to accept it, is to
grasp a simple
understanding of
SEO.

3. The problem
Over the last decade, Pay
Per Click (PPC)
advertising like Google
Adwords has gotten more
expensive while SEO has
remained level. Therefore
the Cost Per Lead is
vastly different.

5. The solution
Screw PPC (sort of) and focus on
SEO
PPC is quicker to set up
but costs much more in the
long run because you have
to keep paying.
However, SEO takes
longer to set up but
continues to pay off over
the long term for a higher
ROI.

6. How SEO works
Step 1
Research
First you have to
research your market to
determine who your
competitors are, what
they are doing right, what
they are doing wrong,
and how you can
dominate them.
Step 2
Develop a digital
marketing blueprint
Would you lay the
foundation to a house
without creating a
blueprint? Of course not!
Likewise, you can’t SEO
your site without a digital
marketing blueprint.
Step 3
Optimize your site
SEO consists of both “On
Page” (content, meta
tags, etc) and “Off Page”
optimization (backlinks).
Off page is much more
important (and difficult)
but On Page is also
necessary. Here’s why...

7. There are only two things we try to do with SEO
1) Make it easy for Google to understand
what your site is about
Title Tag: The most powerful way to tell Google
what your site is about because it’s also visible to
the human visitor.
URLs: Another powerful way because it’s
unlikely to be changed.
Content: What the user experiences. Powerful,
but a little harder for Google to understand.
Anchor Text: Important because the Google bot
follows links around the Net and because it cross
checks against.
2) Not “over-optimize” your site and surpass
a threshold that looks “natural”
It helps us be aggressive, follow a proven
system, but not cross thresholds of quality and
get a site "penalized" or filtered (Panda, Penguin)
Gone are the days that you can just stuff your
keywords on a page. Plus, sometimes, trying to
optimize a page 100% is a waste of time.
Nor can you just create a bunch of links with the
same anchor text.

8. Example Right & Wrong