1. The Science of
Social Media
Dan Zarrella
Social Media Scientist

2. #SMSCI

3. Brian Bloom Photography

6. Myth: Ideas spread because they’re good.

10. Memetics

14. Myth: “Engaging in the Conversation” is
the most important thing on social media.

20. Takeaway: “Engaging in the Conversation”
doesn’t work. Publishing interesting content
does.

22. Myth: Don’t call yourself a guru.

24. Takeaway: Identify yourself authoritatively.

27. Takeaway: Stop talking about yourself.

33. Selective
Attention

35. Takeaway: Don’t crowd out your own
content.

36. Myth: Friday, Saturday and Sunday are bad
days to publish.

40. Takeaway: Use contra- competitive timing.

42. Performance

43. Reputation

44. Social
Exchange

45. Scarcity

46. Information
Voids

53. Zombies Marketing
Me

54. Takeaway: Utilize combined relevance.

55. Myth: “Please ReTweet” doesn’t work.

58. Takeaway: Don’t forget social calls-to-
action.

60. 5 People…

61. Thank you!