1. Crafting a Successful Social
Media Strategy!
A Book Marketing Webinar
Presented by Outskirts Press

2. Why are you here?
“How can you squander
even one more day not
taking advantage of the
greatest shifts of our
generation? How dare you
settle for less when the
world has made it so easy
for you to be remarkable?”
(Seth Godin, blogger and
author)

3. Meet Tom
Wrote a non-fiction book
with the goal of helping
salespeople sell more
stuff.
Needs help with social
media.
Hired us to help.

4. Meet Jessica
Wrote a poetry book.
Needs help with social
media.
She hired us to help.

5. Agenda
What is social media?
How do successful authors use social media?
How can you make the most of each social media
channel?
Q&A

6. What is Social Media?
Simply put - a place to
connect.

7. “Golden Rule” of Social Media
“Networking is not about
hunting. It is about farming.
It’s about cultivating
relationships. Don’t engage
in ‘premature solicitation’.
You’ll be a better networker
if you remember that.” (Dr.
Ivan Misner, bestselling
author)

8. What is Facebook?
http://www.facebook.com
Most popular social media platform
Varied uses

9. How can an author make the most of
Facebook?
Post regularly – but not
too much (1-2x/day)
Reward your fans
(“likes”)

10. What is Twitter?
http://www.twitter.com
Microblogging site

11. How can an author make the most of
Twitter?
Post often
Make new connections

12. What is LinkedIn?
http://www.linkedin.com
Professional social media site

13. How can an author make the most of
LinkedIn?
Join relevant groups.
Recommend others.
Ask for recommendations
(warm).

14. What is YouTube?
http://www.youtube.com
Video distribution site (“Broadcast Yourself”)

15. How can an author make the most of
YouTube?
Tell a story (entertain)
Face-to-face with them

16. What is a blog?
Short for weblog
“Long form” social media
Not real time

17. How can an author make the most of
blogging?
Write in character’s voice
(fiction)
Offer free advice related
to your book (non-fiction)

18. Bottom line…create experiences
“Social networks aren’t
about Web sites. They’re
about experiences.”
(Mike DiLorenzo, social
media director for NHL)

19. Have It Done for You…
Author Platform Set-up Through
Social Media
http://outskirtspress.com/p/social

20. Time for Q&A!
Get in touch with us:
http://facebook.com/outskirtspress
http://twitter.com/outskirtspress
http://youtube.com/outskirtspress
http://blog.outskirtspress.com
Haven’t published your book yet? We do that, too! www.outskirtspress.com.