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Presentation for staffing prospecting event on 24 apr
- 1. 1Recruiting Solutions Talent Solutions ©2013 LinkedIn Corporation. All Rights Reserved. Social Recruiting – Why, When, Where?
- 3. 3Recruiting Solutions Hong Kong - Staffing Event April 2014 Most Popular Most Endorsed Earliest Adopter Most Connected
- 4. 4Recruiting Solutions Agenda 4 • LinkedIn snapshot – Overview of current market coverage and our physical presence in Asia • Social Recruiting – What is it, how do I do it, why should I care? • Customer Insight Session – A Managing Director’s perspective • LinkedIn Data – How you can use data to better understand your business
- 5. 5Recruiting Solutions Connect the world’s professionals to make them more productive and successful
- 6. 6Recruiting Solutions Members Worldwide +2 new Members Per Second 184M Monthly Unique Visitors 300M+ LinkedIn: A global pool of talent US & Canada: 92M+ Brazil: 16M+ Europe, Middle East and Africa: 74M+ Asia Pacific: 50M+ Monthly uniques source:Comscore
- 7. 7Recruiting Solutions LinkedIn – Staffing & Search Team (Asia) 7
- 8. 8Recruiting Solutions 8 How most recruiters think they use LinkedIn…
- 9. 9Recruiting Solutions 9 How most recruiters see social media…
- 10. 10Recruiting Solutions 10 Times are changing
- 11. 11Recruiting Solutions The Social Web 11 Social networking has changed the behavior of online users. Changes the way users - Process information - Make buying decisions - Look for employment People expect information to be relevant and personalised.
- 12. 13Recruiting Solutions Why members come to LinkedIn . 13 EverywhereInsightsIdentity
- 13. 14Recruiting Solutions Passive >80% 277M+ Active <20% members 14 Job Boards 14 Recruiters turn to LinkedIn to reach more candidates, whether active or passive
- 14. 15Recruiting Solutions LinkedIn Audience Hong Kong – Top Line Stats 15 Each month in Hong Kong – LinkedIn has more visitors at Director Level and above than all of these sites:
- 15. 16Recruiting Solutions Reach candidates with personalized messaging on mobile Job you may be interested in: Project Manager A GREAT RECRUITMENT COMPANY 1616 Automatic Sourcing Erica Robertson Your ideal candidate Project Manager
- 16. 17Recruiting Solutions How our most successful recruitment clients are using LinkedIn… Find and place the best talent Your business as a leading specialist recruiter to: Candidates Clients & Consultants Map your markets & generate more leads Market SellRecruit 17
- 17. 18Recruiting Solutions Is this picture worthy of 15,000 views???
- 19. 20Recruiting Solutions Results  Over 15,000 views!!! Many of which are from outside Scott’s network  63 connection requests!  4 job enquiries!  1 headhunting approach!
- 20. 21Recruiting Solutions What you should be doing for free…
- 21. 22Recruiting Solutions Identity: build personal, professional brand Skills & Expertise Thought Leading Updates Summary and Experience Your visual identity and headline Groups & Associations Recommendations 1. Photo 2. Headline 3. Updates 4. Summary
- 23. 24Recruiting Solutions Insights: share and learn knowledge 24 Pulse Thought-leadership Relevant, recommended news Engaging, informative insights
- 24. 25Recruiting Solutions Why are followers so important?
- 25. 26Recruiting Solutions 26 Followers = Supporters
- 26. 27Recruiting Solutions Why are followers important..? of members are more likely to share information as a result of following a company61% 3x more likely to apply for jobs posted by companies they follow 78% more likely to accept an approach!!! 6x more likely to view your Careers Page
- 27. 28Recruiting Solutions Add insights to improve your workflow and efficiency 28 Outlook Integration Email Signature Google Toolbar PlugIns & APIs
- 28. 29Recruiting Solutions Customer Insight – Q&A Session 29
- 29. 30Recruiting Solutions LinkedIn Recruiter  Purpose-built for Headhunters  The ability to contact ANYONE on LinkedIn – not just those in your personal network  Automate LinkedIn to help map your markets, flag new candidates and clients to you, and generate leads  Free-up hours of time that you currently spend on LinkedIn, to speak to more clients and candidates 30
- 30. 31Recruiting Solutions LinkedIn Data Insights
- 31. 32Recruiting Solutions 32 Employee Profile Views
- 32. 33Recruiting Solutions FREE LinkedIn Data Review & Product Demonstration for your business
Editor's Notes
- Earliest Adopter – The first person to sign up and create a profile on LinkedInMost Connected– The person with the most 1st degree connectionsMost Popular– The person whose profile was viewed the most in the past 30 daysMost Endorsed – The person with the most total endorsements
- Our mission statement
- The Internet has transformed how information is created and accessed, and how people connect and collaborate. As a result, the way the world works is fundamentally changing. Professionals need to be more responsive and make faster and better informed decisions to perform in an accelerated business environment.  Enter LinkedIn. There is now a single, global community of professionals from which a magical new data asset emerges. With more than 175 million professional members representing companies in more than 200 countries and territories, LinkedIn is the world’s largest professional network on the Internet. These millions of professionals are adding information to their profiles, sharing important insights, and building their networks every day on LinkedIn.
- The best recruiters in today’s market act like marketers. Why is this?Because individuals have never had so much choice in the history of employment. 20, 40, 50 years ago the idea of flexi-time, working from home, work-life balance were alien. A job was for life. Today with the amount of choice we have in every walk of life we can be more selective about the business we interact with - that goes from a candidate and hiring manager perspective.We can’t just expect to go for the hard sell and still place the right people in the right jobs. We have to spread ourselves thinner. Cover more ground. I see sales as being more of a one to one interaction.Marketing is a one to many.
- LinkedIn is a professional network, not a job board. Members come to LinkedIn for a number of reasons:Maintaining their professional profile of recordNetworking with other professionalsFinding insights to get better at what they doActive job searching is just one of the reasons professionals come to LinkedIn, and the majority of LinkedIn’s members are passive job seekers.
- LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boardsLinkedIn allows you to reach tens of millions of passive candidates that can’t be reached anywhere else
- Note: Can be removed from deck if need to streamlineOur ability to reach passive candidates is a defining factor of the LinkedIn jobs network.But there are also high quality active candidates on LinkedIn. Our intelligent job matching also helps your jobs reach active candidates more effectively. Members who search for jobs receive highly personalized job recommendations directly to their email inboxes.
- LinkedIn is the world’s largest professional network. Top reasons organizations are leveraging LinkedIn to grow their business are to help hire, market and sell.Hiring - is about connecting the right Talent with the right opportunity for improved success and economic opportunity for your business. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale. Marketing – is the way your organization and employees showcase their brand and affect the thoughts, feelings, and behaviors of others. As well as the reach of the brand to your ecosystem and community.Selling - is how LinkedIn is influencing the performance capability of your organization’s salesforce ultimately powering your company's growth and profitability. LinkedIn enables your organization to grow relationships that matter – delivering the right message at the right time to the right person timing, person and efficiency and relevance. Â
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