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Linked In


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Linked In

  1. 1. Chelsea Monahan Owen Moore Suzie Morgan Nicole Prague Kate Rosinski
  2. 2. What is LinkedIn? <ul><li>Interconnected network of experienced professionals </li></ul><ul><li>2002 - Reid Hoffman2003 - Founded by Reid and 4 others </li></ul><ul><li>2005 - Created first premium service called Linkedin Jobs </li></ul><ul><li>2007 - Partners with Amazon, Twitter, Wordpress and others </li></ul><ul><li>2009 - Launched GradGuide </li></ul><ul><li>2010 - 60 million members, 480 employees </li></ul>
  3. 3. About LinkedIn <ul><li>Personal profile </li></ul><ul><ul><li>past and present employment </li></ul></ul><ul><li>Create your network </li></ul><ul><ul><li>add people you know </li></ul></ul><ul><ul><li>- connect with others through contacts </li></ul></ul><ul><li>Interactive </li></ul><ul><ul><li>- exchange ideas, give and receive feedback </li></ul></ul><ul><ul><li>- contact with experts, potential employers and businesses </li></ul></ul>
  4. 4. About LinkedIn <ul><li>LinkedIn Video </li></ul><ul><li> </li></ul>
  5. 5. Advertising and Marketing Services <ul><li>Pay Per Click Advertising </li></ul><ul><ul><ul><li>Called DirectAds (Similar to Google Adwords) </li></ul></ul></ul>
  6. 6. Advertising and Marketing Services
  7. 7. Advertising and Marketing Services <ul><li>For marketing budgets over $25,000 use Linkedin’s AdvertisingSales </li></ul>
  8. 8. Advertising and Marketing Services <ul><li>This is a strategic solution driven advertising and marketing tool geared towards engaging Lin ke din's community with your organisation . </li></ul><ul><li>AdvertisingSales tools are: </li></ul><ul><ul><li>Flash Display Ads </li></ul></ul><ul><ul><li>Interactive Sponsorship Ads with Question & Answer boxes, Voting Polls and User Applications. </li></ul></ul>
  9. 9. Advertising and Marketing Services <ul><li>Linkedin Groups </li></ul><ul><ul><li>What is a Linkedin Group ? </li></ul></ul><ul><ul><ul><li>It’s a collection of Linkedin members who are composed of people with similar interests, who can now interact with each other in discussions on the groups forum . </li></ul></ul></ul><ul><ul><ul><li>Favourite Group = Advertising Professionals </li></ul></ul></ul><ul><ul><li>How to market using Groups? </li></ul></ul><ul><ul><ul><li>G roup managers can send an announcement to their group members email inbox . </li></ul></ul></ul><ul><ul><ul><li>A llowing groups to connect with members even when they aren't signed in to Linkedin. </li></ul></ul></ul><ul><ul><ul><li>This creates a 'Direct Marketing' channel between a brand and a consumer which is a highly effective online marketing method. </li></ul></ul></ul>
  10. 10. Using LinkedIn <ul><li>Not much information to back up ROI </li></ul><ul><li>Companies that have successfully used LinkedIn: </li></ul>
  11. 11. Courtyard by Marriott: A LinkedIn Exemplar <ul><li>Received platinum and gold HSMAI Adrian Awards for “ New Stay” campaign commercials and online marketing programs </li></ul><ul><li>Utilizes LinkedIn polls for market research </li></ul><ul><li>Benefits from partnership </li></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul>
  12. 12. Obama on LinkedIn <ul><li>Used Questions feature to ask for suggestions on rebuilding country’s infrastructure </li></ul><ul><li>Contributed to image of being “in touch” with modern tools and technologies </li></ul>
  13. 13. Strengths
  14. 14. Weaknesses
  15. 15. Overview <ul><li>LinkedIn is a networking site that has many useful features for individuals and companies. </li></ul><ul><li>Must know how to utilize features to maximize benefits </li></ul>