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Atlanta event.august 2013.updated

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Atlanta event.august 2013.updated

  1. 1. 1
  2. 2. What Agencies do on LinkedIn
  3. 3. What are your top priorities? 4 Build More Pipeline of Passive Candidates
  4. 4. LinkedIn’s Global Footprint 238M+ Registered members as of August 5, 2013 4M+ + Australia 21M+ India 8M+ SE Asia 7M+ + Canada 13M+ Brazil Europe USA 42M+ APAC57M+ 84M+ 3M+ DACH 5M+ Italy5M+ France 5M+ Spain 4M+ + NL 12M+ UK 200+ Countries and territories 65% Of LinkedIn members are outside of the US EMEA 74M+ UAE 1M+ 1M+ Sweden 1M+ Belgium The LinkedIn Network Global Footprint
  5. 5. The world and buyers have changed What once worked, will not work anymore 6 97%75% 57% Of the time cold calls do not work *7% worse every year since 2010 B2B purchaser influenced by social Buying decisions are made before sales rep involvement Corporate Executive Board 2012 Connect & Sell 2012 IBM Buyers Preference Study 2011
  6. 6. US hiring growth is far outpacing global growth “Considering only full and part-time professional employees, how do you expect the volume of candidates placed by your organization to change this year? ” 2013 Placement Volume Full-time and part-time 4% 10% 12% 23% 84% 67% 0% 20% 40% 60% 80% 100% “Considering only contractors, interim and temporary professionals, how do you expect the volume of candidates placed by your organization to change this year?” 2013 Placement Volume Contractors, interim and temporary 7% 15% 21% 28% 72% 57% 0% 20% 40% 60% 80% 100% Same Decrease Increase
  7. 7. And hiring volume remains healthy in 2013, but budgets have not kept up – requiring firms to do more with less “How has your organization’s budget for recruiting solutions changed this year?” Recruitment Budgets 7% 4% 40% 45% 53% 51% 0% 20% 40% 60% 80% 100% 2012 2013 Same Decrease Increase “Considering only full and part-time professional employees, how do you expect the volume of candidates placed by your organization to change this year? Placement Volume Full-time and part-time 7% 4% 15% 12% 78% 84% 0% 20% 40% 60% 80% 100% 2012 2013
  8. 8. At the same time, competition is high in the recruitment market “What are your company’s biggest obstacles to attracting the best talent?” Biggest obstacles to attracting top talent Top 3 obstacles reflect a highly competitive landscape Availability of quality talent 65% Competition 46% Offer made by client (includes compensation, role, location, etc.) 33% Recruiting team too small 16% Inability to effectively use data to improve our approach 11% Recruiting team skills 11% Lack of familiarity with my firm’s brand 11% Recruiting team doesn’t have the right tools/systems 10% Lack of familiarity with client’s brand 8%
  9. 9. Social professional networks are #1 source of key quality hires by far “Think about the key quality hires that your organization placed in 2012. Which of the following were the most important sources for those key positions?” Top 5 sources of quality hires 1. Social professional networks 63% 59% 2. ATS / internal candidate database 40% 45% 3. Internet resume databases 37% 31% 4. Internet job boards 35% 39% 5. Employee referral programs 32% 20%
  10. 10. Social professional networks also the #1 long-lasting trend “What do you consider to be the three most essential and long-lasting trends in recruiting for professional roles?” Top long-lasting trends Utilizing social and professional networks 69% 70% Finding better ways to source passive candidates 65% 56% Using an internal database to manage talent leads 39% 39% Boosting referral programs 30% 25% Reducing dependence on traditional job boards 24% 21% Posting jobs online 18% 24% Using mobile for recruiting 18% 18% Upgrading branding/marketing for staffing firms 16% 21%
  11. 11. 1. Use social networking and social media more effectively 28% 2. Build and nurture strong talent pools or pipelines 25% 3. Hire recruiters to strengthen the team 23% 4. Use data more effectively 22% 5. Invest in existing recruiting and/or tools (e.g., ATS, job boards, LinkedIn, etc.) 20% In fact, recruitment leaders view social professional networks as #1 competitive threat “What are the things that your competitors have done or may plan on doing that would make you most nervous?” Top 5 competitive threats in recruitment
  12. 12. Recruiting SolutionsRecruiting Solutions v Media Solutions for Recruiting Agencies 13 Anna Wright – Media Solutions Consultant Inbound Leads
  13. 13. What’s the difference?
  14. 14. Inbound Strategy Free -Groups -Polls Upgrade -Campaigns targeted to Hiring Managers -Campaigns targeted to Candidates
  15. 15. Inbound Media Campaigns
  16. 16. 17 People Researching your Employees per month People researching your Company per month People currently following your Company Organic Traffic – - InMails, Telephone Calls, Emails, Meetings How People Engage with your Agency
  17. 17. How People Engage with your Agency – Improve It Organic Traffic – - InMails, Telephone Calls, Emails, Meetings Employee Branding Ads Career Hub Job Slots Recruiter License People Researching your Employees per month People researching your Company per month People currently following your Company
  18. 18. How People Engage with your Agency – Optimize It Organic Traffic – - InMails, Telephone Calls, Emails, Meetings Employee Branding Ads Career Hub Job Slots Recruiter License People Researching your Employees per month People researching your Company per month People currently following your Company Inbound Campaigns – - Targeted Ads, Targeted InMails
  19. 19. Narrow Down to Target Audience Targeted Ads - Geography - Industry - Job Function - Seniority - Company Size - Current Company Name - School Name - Groups Targeted InMails - Above PLUS - Title - Past Company Name - Years of Experience - Education Level - Keywords on Profile
  20. 20. A Day in the Life of a Member on LinkedIn…
  21. 21. 22 Steve Pecko Xyz Co. Xyz Co. | Internet | New York City O: 555.555.5555 | specko@xyz.com 500+ Connections | 9 Recommendations Warm Up Engage Call to Action
  22. 22. The member meets your Agency First point of contact on the LinkedIn Homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage
  23. 23. The member meets your Agency First point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action
  24. 24. The member meets your Agency First point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action
  25. 25. The member meets your Agency First point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action
  26. 26. The member meets your Agency First point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action
  27. 27. The member meets your Agency First point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action
  28. 28. The member meets your Agency First point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action
  29. 29. How does a member learn about your Agency? Your media drives members to your Career Page Customizable modules can dynamically adapt to your audience targets - Candidates - Hiring Managers Warm Up Engage Call to Action
  30. 30. 31 Warm Up Engage Call to Action Lock down the Space on your Company’s Overview Page How does a member learn about your Agency? Your media drives members to your Company’s Page
  31. 31. 32 Warm Up Engage Call to Action Lock down the Space on your Products & Services Page How does a member learn about your Agency? Your media drives members to your Products/Services Page
  32. 32. 33 Custom Recruitment Message Custom Banner Graphic Audience: Sales / Marketing Audience: IT / Engineering Deliver a Custom Experience Tailor your message based on your target audience Relevant Jobs Warm Up Engage Call to Action
  33. 33. Jobs relevant to the viewer Members can easily talk to recruiters & sales associates Customizable Modules Start a conversation with LinkedIn members Establish your Agency as a recruiter and a partner of choice Warm Up Engage Call to Action Employee or Client Testimonials
  34. 34. Then member checks out your employees’ profiles Own the real estate on your employee’s profiles “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Standard Display AdFollow Company AdPicture Yourself Ad Give your Recruitment or Business Development Message Warm Up Engage Call to Action Erica Robertson
  35. 35. Then member checks out your employees’ profiles Own the real estate on your employee’s profiles Standard Display AdFollow Company AdPicture Yourself Ad Give your Recruitment or Business Development Message Warm Up Engage Call to Action “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Erica Robertson
  36. 36. Then member checks out your employees’ profiles Own the real estate on your employee’s profiles Standard Display AdFollow Company AdPicture Yourself Ad Give your Recruitment or Business Development Message Warm Up Engage Call to Action “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Erica Robertson
  37. 37. Then member checks out your employees’ profiles Own the real estate on your employee’s profiles Standard Display AdFollow Company AdPicture Yourself Ad Give your Recruitment or Business Development Message Warm Up Engage Call to Action “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Erica Robertson
  38. 38. Then member checks out your employees’ profiles Own the real estate on your employee’s profiles Standard Display AdFollow Company AdPicture Yourself Ad Warm Up Engage Call to Action Give your Recruitment or Business Development Message “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Erica Robertson
  39. 39. Then member checks out your employees’ profiles Own the real estate on your employee’s profiles Standard Display AdFollow Company AdPicture Yourself Ad Warm Up Engage Call to Action Give your Recruitment or Business Development Message “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Erica Robertson
  40. 40. Then member checks out your employees’ profiles Own the real estate on your employee’s profiles Standard Display AdFollow Company AdPicture Yourself Ad Give your Recruitment or Business Development Message Warm Up Engage Call to Action “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Erica Robertson
  41. 41. LinkedIn CoBranded Ad Join Group Ad Picture Yourself Social Ad (min 10 jobs on LI) Follow Company Social Ad (engagement only) Ad Formats by LinkedIn Jobs For You Ad (min 50 jobs on LI) Poll Ad PICTURE YOURSELF AT xyzCo Consulting at xyzCo
  42. 42. Targeted InMail Message The member is inclined to check out your InMail after being warmed up to your brand Warm Up Engage Call to Action
  43. 43. 44 300x250 Banner “ I’m Interested” button Once clicked, user’s info goes directly to your Recruiter (member’s name will appear) Customized message speaks directly to the member Branded InMail message promotes your company Warm Up Engage Call to Action
  44. 44. Members do lots of other things online…
  45. 45. …You can continue to speak to them Members can continue to receive targeted messaging on and off LinkedIn Continue to message targeted professionals off LinkedIn Powered by Jobs For You at Google
  46. 46. Examples of LinkedIn Solutions for Agencies
  47. 47. Media Performance – Large Agency Example 3 Month Campaign – Unique Visitors Targeted Ads Employee Branding Ads Launched Career Hub Activated End of Campaign
  48. 48. Media Performance – Small Agency Example Launch – Unique Visitors Targeted Ads Employee Branding Ads Launched Career Hub Activated
  49. 49. Outbound Strategy Free -LinkedIn.com search Upgrade -Personal Account Subscriptions -RPS -Recruiter
  50. 50. LinkedIn Recruiter
  51. 51. LinkedIn Jobs
  52. 52. Stand Out 56
  53. 53. The #1 Activity on LinkedIn is Viewing Profiles Your Brand Starts Here 57 Your personal professional brand: Add a picture Don’t copy / paste your resume Write a personal tagline Write your elevator pitch Point out your skills Distinguish yourself from the crowd Ask for recommendations Own your public profile’s URL
  54. 54. Company Overview Page 58 Your company’s brand: Add a logo and banner image Fill in the details Company description Point out Company Specialties Differentiate from your competition Designate Page Admins for company status updates
  55. 55. Company Products / Services Page 59 Your company’s brand: Add multiple audiences Describe services for clients and candidates Ask for recommendations Add a video Add banner images Differentiate from your competition
  56. 56. Find Content 60
  57. 57. Find Content – LinkedIn Today 61
  58. 58. Share Content 62
  59. 59. Personal Status Updates 63
  60. 60. Targeted Company Status Updates 64
  61. 61. Career Pages Grow your followers organically on LinkedIn.com 65 LinkedIn Homepage Company Pages
  62. 62. Leverage LinkedIn Groups for Additional Insights 66
  63. 63. 67

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