Leadership hiring through Social Media. Is it effective?

1. Your digital partner of choice
Leadership hiring through Social Media
Is it effective?

2. 2
Thinking of hiring a Leader
through Social Media?
That’s a bold step in the right
direction.
- Joe Tripodi, Chief Marketing and Commercial Officer, Coca-Cola Co.
"The talent is out in the marketplace, you just have to be creative to source
it in non-traditional ways through communities or networks.”

3. 3
Key Facts
92% companies use
social media for
recruitment
Almost 46% of
business leaders plan to
increase their social
media budgets in 2014
45% of fortune 500
companies include links
to social media in their
careers section
LinkedIn with a share of
93% tops the chart
for being the most
preferred social network
for recruitment
Source: Jobvite: 2013 Social recruiting survey results

4. 4
Social media proves to be better for understanding the
belief system between the ‘recruiter’ and the
‘leadership prospect’.

5. 5
Constant engagement

6. 6
What is your Digital Maturity Index?

7. 7
You can't possibly hire Leadership
through social media if your
digital maturity index is
<60
Prospects looking at a Leadership role expect brand value and equity,
the pre requisite is a higher digital maturity index.

8. 8
 A microsite in careers section focusing on leadership
 Customized content to build engagement with leadership prospect
 Videos of CXOs talking about the value system, culture and growth prospects
of the company
 Testimonial of a peer leader
 Form fill to capture information like email id, name and phone number which
goes to the CEO
 Promote the microsites across social media platforms
 Create a targeted campaign for leadership hiring
Recommendations

9. 9
• 50% cost saving from regular
hiring channels
• 50% faster reach
• Building database of targeted
profiles
Business benefits ROI Better visibility
Enhanced brand image Adoption
• Cost to come down from the
2nd campaign
• Word of mouth resulting in
brand equity
• Improved reach
• Building proximity
• Direct engagement
Increased brand equity with
engagement tools, thought
posts, blogs, digital marketing
and focused prospect microsite.
Increase in adoption rate due to
better user experience (achieved
below 1sec loading time) across
multiple devices.
Outcome and value

10. 10
Go to their hangouts
instead of forcing them
to come to you
- engage -

11. 11
www.peppersquare.com
bangalore . dallas
thank you for your time