Delivering a Winning Influencer Marketing Pitch

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“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ Ways to explain why influencer marketing is valuable to brands. Topics to address when pitching influencer marketing. Tips for outlineing a well executed campaign. Questions you have about influencer marketing. Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.

Marketing

WHO IS DOING
INFLUENCER
MARKETING?
59%65%
Of brands participate in
influencer marketing
today
Plan to increase their
influencer marketing
budget in the next 12
months

People trust people, not logos. 92% of
global consumers trust UGC and WOM
more than advertising.
WHY DO
INFLUENCER
MARKETING
?

CELEBRITY STATUS
QUALITY CONTENT
CREATORS
BUZZ BUILDERS &
PROMOTERS
ADVOCATES &
EMPLOYEES

IDEAL CLIENT FIT
IDEAL
• CPG
• Has Budget
• National/Inte
rnational
NOT IDEAL
• B2B
• No Budget
• Conversion focused
• Regional or Local

COMMONLY ASKED
QUESTIONS FROM
CLIENT
• Am I going to get conversions?
• Do you have X type of influencers?
• How do I know they aren’t working with competitors?
• How are we are going to track it?
• How will we measure success?
• Do we own the content?
• Do we need to pay the influencers?
• Do the influencers need to disclose that it’s
sponsored?
• Will we get to see the content before it’s live?

COMMON OBJECTIONS
• “I don’t want to pay influencers”
• “I only want to work with celebrities”
• “I need content live tomorrow”
• “Banner ads are cheaper”
• “I only want to work with males between 25-30 who live in
California and New York, and use public transportation”

5 THINGS YOU NEED
TO COME AWAY WITH
• Budget
• Timing
• Program ideas
• Type of Influencer
• Goals
• Success Metrics

WHO IS TAPINFLUENCE?
Founded
2009
VENTURE BACKED
TO DATE FROM GROTECH &
BULLET TIME VENTURES,
ACCESS VENTURE PARTNERS
70+
TOP AGENCIES AS
CUSTOMERS
100%
YEAR-OVER-YEAR
GROWTH
NAMED LEADER
IN CONTENT MARKETING
IN FORBES
500,000+
CONTENT PIECES
CREATED

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Delivering a Winning Influencer Marketing Pitch

1. DELIVERING A WINNING INFLUENCER MARKETING PITCH

2. WHAT IS INFLUENCER MARKETING? Influencer marketing is when brands partner with people to both create and distribute content on their behalf.

3. WHO IS DOING INFLUENCER MARKETING? 59%65% Of brands participate in influencer marketing today Plan to increase their influencer marketing budget in the next 12 months

4. People trust people, not logos. 92% of global consumers trust UGC and WOM more than advertising. WHY DO INFLUENCER MARKETING ?

5. 74%60% Source: Sprout Social and Internet Retailer PURCHASE DECISIONS ARE BEING MADE OUTSIDE OF BRAND CHANNELS Of purchase research is done before going to the brand’s site Rely on social networks to guide purchase

6. WHO IS AN INFLUENCER ?

7. CELEBRITY STATUS QUALITY CONTENT CREATORS BUZZ BUILDERS & PROMOTERS ADVOCATES & EMPLOYEES

8. IDEAL CLIENT FIT IDEAL • CPG • Has Budget • National/Inte rnational NOT IDEAL • B2B • No Budget • Conversion focused • Regional or Local

9. COMMONLY ASKED QUESTIONS FROM CLIENT • Am I going to get conversions? • Do you have X type of influencers? • How do I know they aren’t working with competitors? • How are we are going to track it? • How will we measure success? • Do we own the content? • Do we need to pay the influencers? • Do the influencers need to disclose that it’s sponsored? • Will we get to see the content before it’s live?

10. COMMON OBJECTIONS • “I don’t want to pay influencers” • “I only want to work with celebrities” • “I need content live tomorrow” • “Banner ads are cheaper” • “I only want to work with males between 25-30 who live in California and New York, and use public transportation”

11. 5 THINGS YOU NEED TO COME AWAY WITH • Budget • Timing • Program ideas • Type of Influencer • Goals • Success Metrics

12. WHO IS TAPINFLUENCE? Founded 2009 VENTURE BACKED TO DATE FROM GROTECH & BULLET TIME VENTURES, ACCESS VENTURE PARTNERS 70+ TOP AGENCIES AS CUSTOMERS 100% YEAR-OVER-YEAR GROWTH NAMED LEADER IN CONTENT MARKETING IN FORBES 500,000+ CONTENT PIECES CREATED

13.

14. QUESTIONS?

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