Social media platforms are incomplete without an influencer promoting any product. Influencer marketing has become one of the most successful digital marketing strategies to promote your business.

1. 5 Steps to Develop an Effective Influencer Marketing Strategy
A decade ago, hiring influencers or brand ambassadors was only possible for big
brands. Promoting such brands was reserved for A-list celebrities. But with the
technological advancement and popularity of social media platforms, anyone can
become an influencer. Digital marketing experts believe that today social media
is not only to socialise but is a source of keeping an insight into your favourite
influencers' life.
Social media platforms are incomplete without an influencer promoting any
product. Influencer marketing has become one of the most successful digital
marketing strategies to promote your business.
Let’s dive in further to learn about influencer marketing and ways to create a
successful influencer marketing strategy.
What is Influencer Marketing?
Influencer marketing is a type of digital marketing strategy which is based on
influencer partnerships to promote your brand. When hiring influencers, more
than the number of followers, the engagement of the influencer matters most.

2. Influencers are usually a particular subject/industry expert dedicated to creating
relevant content on their social media platforms. They are well-connected with
their followers and know what their followers expect from them.
Some influencers charge and some get sponsored products to promote brands.
Why is Influencer Marketing such a Success?
Due to the competition in the market, it has become more challenging for brands
to capture customers' attention. Even if they attract customers' attention,
convincing them to make a purchase is not an easy task due to the distractions
available in the market.
Digital marketing services research claims that 80% of purchases are made
directly to social media content and 37% of consumers said that they trust their
social media influencers over brands. We all know that half of the consumers
purchase products after checking out the feedback of other buyers. They would
like to know whether the product/service is worth buying or not. Here influencers
sharing their experience gives assurance to the followers to purchase that
product and its worth.
Current Statistics of Influencers Marketing
Instagram launched advertising for their platform at the end of 2013. In the
beginning, it was quite easier to stand out on the platform than it is today.
Instagram influencers are focused on creating aesthetically pleasing content, but
they are using their fan following and audience to make a full-time career as
influencers.
Influencer marketing works in 2022 because modern consumers are highly
influenced by what they see.
Social media platform users not only see their influencers but 49% of them rely
on their recommendations. No doubt, why Influencer marketing is so effective to
promote your brand and services.
Why Digikore Digital, the marketing experts suggest to must use influencer
marketing to market your product
 93% of marketers use Influencer Marketing in their digital marketing
 Influencer marketing is a 13.8 million industry at present.

3.  Micro-influencers have grown from 89% in 2020 to 91% in 2021.
 51% of brands believe that influencers help them to acquire genuine
customers.
 Digital marketing experts say that 60% of content performs better than any
other branded posts
 Usually, after seeing the branding content of their favourite influencers, 8
out of 10 consumer purchase something
 With 25% of sponsored posts on Instagram, the Fashion and online clothing
industry is enjoying the results of influencer marketing.
How to make a Successful Influencer Marketing Strategy?
Influencer marketing is a leverage for all those online businesses with popular
digital creators who can influence the targeted audience to make a purchase.
Digital influencers or creators are good at creating promotional content and
promoting your brand and services efficiently. Followers are quite crazy about
their influencers and they don’t give a thought before buying a product
influenced by their favourite creator.
Influencer marketing is such a rage among digital marketers because:
 It builds trust and credibility among the influencer's fans
 Brand awareness among different demographics
 Share your story in a creative way
 Fill a large gap in content strategy
5 Steps to Build an Effective Influencer Marketing Plan
Before approaching influencers to promote your product/services, ensure that
you have a successful influencer marketing strategy to optimise your marketing
campaign performance.
Follow the below steps to start it today:
1. Define Budget and Marketing Goals
Define your marketing goals and the investment you can do to launch the
marketing campaign. The following goals should be included in the
marketing goals:

4.  Grow brand awareness and create an independent brand identity
 Increase social media platforms following
 Boost consumer purchase and conversion rate
 Better SEO and backlinks
 More engagement through shares, comments and likes
 Improve your marketing funnel and sales pipeline
Digital marketing agencies suggest defining a fixed budget to pay influencers
based on their follower count and the number of posts you want them to post.
Usually, 19% of businesses spend $1000-$10,000 in a year on influencer
marketing. Your budget will also be affected by the type of industry you are
targeting.
2. Choose a Specific Campaign and Key Message
If you have a strong understanding of the requirements and expectations of your
targeted audience, then determining the type of campaign you should run will be
easy. The campaigns should be simple and easy to engage your targeted
audience. Also, the content and message should be enticing enough that it
attracts the influencer to work with you.
As per digital marketers, the most effective campaign examples are:
 Guest posting
 Sponsored content
 Mentions
 Contests or giveaways
 Takeovers
 Affiliates
 Discount codes
The message should be conversational and also align with your brand voice and
values. Online brands can work with influencers to develop landing pages, post
graphics, and more. Don’t forget to use popular keywords to attract an audience
along with engagement.
3. Choose an Influencer and Create a Campaign

5. No matter what type of industry, buyers are making purchase decisions after
seeing their favourite influencer promoting it. Whether it is fashion, beauty,
online clothing, healthcare, finance or technology-based industry, there are many
options to find an influential voice.
Each platform has the requirement for different types of content and campaigns
for influencer marketing, hire the best marketing agencies to help you identify
potential partners. Choosing an influencer who has great exposure on multiple
platforms will be beneficial for you.
Consider the following questions while picking up an influencer:
 Does the influencer post content relevant to your industry or brand?
 Does the influencer have a credible engagement ratio?
 Has this influencer worked with similar brands in the past?
 Do the influencer’s style and personality fit your brand guidelines?
 How about the engagement on their promotional content?
Make a list of relevant influencers and start reaching out to them. You can go for
micro-influencers in a direct message on their most active social media platform.
Send an email or connect over a call to ask them about promoting your content.
Digital marketing experts suggest that hiring a relevant and industry-expert
influencer will ease your work, as they already know their audience and the type
of content they like.
4. Manage Influencer Campaigns
Whether you are running a single campaign or working with multiple influencers
to turn it into a success, it is essential to manage campaign details. Either you can
directly connect with influencers or hire a digital marketing company in Dubai to
guide the process. Convincing an influencer will depend on your budget and the
way you are approaching them.
Ensure that you are not treating influencers as your employee, they are brand
promoters and should be treated well to bring out the best results for your
brand.
Digikore Digital suggests that:

6.  Make the onboarding process smooth and provide all the necessary details
to ensure that influencers understand your requirements.
 Ask about their previous experiences and how they like to work.
 Give them the liberty to be creative so they can create authentic content
as per their following interests.
Micromanaging the campaign process might ruin your relationship with the
influencer but losing sight might affect your brand promotion. To manage this
balance hire a digital marketing company that knows how to handle both and
make each campaign a success.
5. Analyse the Campaign's Success and Re-Strategies
Digital marketing agency experts say that it is essential to monitor campaign
performance. It will help you to understand whether you should keep working
with the same strategy and influencer or change it. Find out if the campaign
reached its goals.
Ways to Analyse the Campaign Performance:
 Brand awareness: Website traffic, social or PR mentions, and quality of
links
 Audience building: Social followers and opt-ins
 Engagement: Likes, comments, and shares
 Sales: Leads, new sales, and overall ROI
After analysing each campaign, compare them with each other to evaluate what
worked and what did not.
For Instagram, did the video reel generate more engagement or a traditional
story? How about the conversion rate from each campaign? Digikore Digital best
marketing agencies create such engaging content and keep changing the strategy
after analysing the success of each campaign.
Multiply your Sales with Influencer Marketing
A successful influencer marketing strategy will surely turn in your brand's favour.
Along with increasing sales, it will help to develop meaningful relationships with

7. a targeted audience. Hiring a digital marketing agency with rich experience can
assist you in curating successful campaigns.