How to Deliver a Winning Influencer Marketing Pitch
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1 Discuss Current Agency Engagement
2 Review Results of Engagement
3 Introduce New Capability: Influencer Marketing
4 Next Steps
• 92% of consumers trust user-generated
content and word-of-mouth more than
• 74% rely on social networks to guide
• 60% of purchase research is done before
going to brand’s site
Influencer marketing is
partnering with individuals who
have significant audience and
influence with a particular
Influencers drive scalability
via consumer reach, engagement
• Efficiently find and manage online
• Easily publish content to multiple
• Accurately measure the
effectiveness of the content
Annabelle – VivaLuxury
Los Angeles-based fashion
influencer who loves fashion and
McKenzie – Girl Loves Glam
Wife. Mom. Cosmetologist. Beauty
Junkie. Fashion Lover. Love Projects.
Hair tutorials. Makeup Looks. Room
Kristie – Blushing Basics
Blushing Basics is your go-to
resource for all things beauty
Daniela – Nany’s Klozet
Miami fashion blogger from
Venezuela with a fun and