SlideShare a Scribd company logo
1 of 53
Content Marketing:
Mapping Content To
Social Platforms
PRESENTORS
Holly Hamann
Co-founder and CMO
TapInfluence
@HollyHamann
Brittney Cooper
Marketing Director
Havertys
@BrittkneeC
Lori Anderson
Social Marketing Manager
White Wave Foods
@LoriAnderson
Danielle Elliott Smith
Digital Corresponent
DanielleSmithMedia
@DanielleSmithTV
WHAT WE’LL COVER
THE CONTENT MARKETING
EXPLOSION
WHICH PLATFORMS ARE
RIGHT FOR YOUR BRAND?
CREATING THE RIGHT CONTENT
CASE STUDIESMAKING THE MOST OF YOUR
CONTENT
THE CONTENT EXPLOSION
80%
OF PEOPLE CHECK THEIR PHONE
WITHIN 15 MINUTES OF WAKING UP
SOURE: IDC RESEARCH
110X
A DAY
THEY WILL CHECK THEIR PHONE
AN AVERAGE OF
SOURE: IDC RESEARCH
THERE IS A CONSTANT FEED
OF SOCIAL CONTENT
YOU ARE COMPETING
FOR ATTENTION
AGAINST EVERYTHING
HOW DO YOU SUCCEED AGAINST
AN
INVITATION AVALANCHE?
DON’T JUST CREATE CONTENT -
CREATE CONTENT THAT
MATTERS
30%More forwards for useful
New York Times articles
WE CRAVE
USEFUL
THINGS
Source: Contagious
THE DIFFERENCE BETWEEN
HELPING & SELLING
IS JUST 2
LETTERS
SOCIAL PLATFORMS: WHERE
IS YOUR AUDIENCE AND
WHAT DO THEY NEED?
WHAT TYPE OF CONTENT DO CONSUMERS WANT FROM SOCIAL
PLATFORMS? (part 1)
#1 Platform to Kill Time
=
PINTEREST
Pinterest is the #1
platform for killing
time.
WHAT TYPE OF CONTENT DO CONSUMERS WANT FROM SOCIAL
PLATFORMS? (part 2)
#1 Platform to Kill Time
=
PINTEREST
Blogs are the #1
platform for product
recommendations
WHAT TYPE OF CONTENT DO CONSUMERS WANT FROM SOCIAL
PLATFORMS? (part 3)
#1 Platform to Kill Time
=
PINTEREST
Twitter is the #1
platform for
complaining.
What Time of Day To Post?
WHAT TIME
OF DAY IS
BEST?
DOMINANT
PLATFORM
FOR BRAND
FOLLOWERS
Facebook 86%
Twitter 10%
None 4%
KEYS TO IDENTIFYING
THE RIGHT PLATFORMB2B or B2C
RESPONSE NEEDS
PRODUCT OR
SERVICE?
REGULATED?
LOCATION
BASED?
VISUAL?
TRACKING NEEDS
CUSTOMER
DEMOGRAPHICS
GOALS - SEO,
LIKES, SALES..
TIME
1
2
3
4
5
6
7
8
9
10
CREATING THE RIGHT
CONTENT
SOCIAL CONTENT IS…
VISUAL VISCERAL VALUABLE VIRAL
It’s creative and
catches the consumer’s
attention
It evokes emotion and
creates a connection
with the consumer and
ultimately affinity for
your brand
It tells your brand story
with personal context to
add value to the target
customer’s life
It gets distributed more
naturally from person to
person via all social
channels
Add value to your
audience.
• Determine your audience’s
needs
• Help them solve pain
points and problems.
• Give them the tools to do
their jobs better
Use metrics that will
help your business.
• Reach and branding
• Leads for sales team
• Likes/Follows to increase long
term lead generation
• Engagement with content
• Revenue and customers
3 WAYS TO CREATE GREAT CONTENT
Produce Curate Collaborate
CELEBRITY STATUS
QUALITY CONTENT
CREATORS
BUZZ BUILDERS &
PROMOTERS
ADVOCATES &
EMPLOYEES
92%
of global consumers
trust UGC and WOM
more than advertising
WE TRUST
PEOPLE, NOT
LOGOS
Source: Nielsen
WHAT DO
THEY HAVE
THAT BRANDS
DON’T?
1. Trust
2. Very targeted audience
3. Authentic consumer experience
4. Bigger reach than brands
5. Better, faster, cheaper
6. Shareable
WHAT TO LOOK FOR IN
AN INFLUENCERLOOK AT CONTENT
RELEVANCE
POST FREQUENCY
AUDIENCE DATA
CONTENT QUALITY
AUDIENCE
ENGAGEMENT
LOOK FOR
PROFESSIONALISM
BUILD A RELATIONSHIP
BE RESPONSIVE
BE CLEAR ABOUT
EXPECTATIONS
COMPENSATE THEM
1
2
3
4
5
6
7
8
9
10
Let them tell authentic stories
Think of them as partners
Showcase content on various of
Facebook, Pinterest, Twitter,
YouTube
Give proper influencer attribution
Provide clarity on what actions you
want the audience to take
Be “always on”
Increase value (and exposure) of
content by using in ebooks, blog
posts, webinars, email marketing,
advertising, case studies
Compensation
THE KEYS
TO WORKING WITH
INFLUENCERS
INSPIRE THEM
TO TELL
GREAT STORIES
4. MAKING THE MOST OF
YOUR CONTENT
GET THE
RIGHT
CONTENT
IN FRONT
OF THE
RIGHT
PEOPLE
HAVE A PLAN
PurposePersona Time PeriodPromotion
 Post on all appropriate platforms
 Make images pinnable
 Feed content to brand assets like microsites
 Make it easy to share, like, pin, tweet, vote
 Extend the value of content by using in ebooks,
blog posts, webinars, email marketing,
advertising, and case studies
 Go mobile
WHAT DO INFLUENCERS CARE ABOUT WHEN WORKING WITH A
BRAND?
5. CASE STUDIES
#socialcontentstream #SMMW14
50 Bloggers
60 Days
Blogs, Facebook,
Twitter, Instagram,
Pinterest
“Always On” Social Content Hub
RESULTS
31%
Overall pages viewed per visit
increased 31% over the same
period last year.
56%
Overall time on site increased by
56% over the same period one year
before.
44%
Increase in "share of voice" in June
(due to the number of mentions of
BBX in blog posts)
223%
Increase in positive mentions of
BBX.
RESULTS
Reach
2.3M
Views
73k
Engagement
5k+
$246,361
TOTAL MEDIA
VALUE
348%
ROI
The power of pretty pictures…
#IScream4ID
40 Bloggers
30 Days
New Product Support
Drive Awareness and Trial
Establish ID Pinterest
Community Hub
NEW ID FLAVOR LAUNCH
RESULTS
Reach
2M
7M
Views
92k 1 month
621k 8 month
Engagement
8k+
20.9
k
ID PUMPKIN FRENZY SEPT 2013
RESULTS
Reach
2.9M
Content
7.7k
Entries
100k
SOV
91%
Visits
137k
QUESTIONS?
@HollyHamann
@BrittkneeC
@LoriAnderson
@DanielleSmithTV

More Related Content

What's hot

Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Gerd Leonhard
 
The Future of Marketing Is Content
The Future of Marketing Is ContentThe Future of Marketing Is Content
The Future of Marketing Is ContentMichael Brenner
 
Influencer Marketing 2017 (Arjun)
Influencer Marketing 2017 (Arjun)Influencer Marketing 2017 (Arjun)
Influencer Marketing 2017 (Arjun)Arjun Gupta
 
Influencer Marketing SWOT analysis Kharabeesh
Influencer Marketing SWOT analysis KharabeeshInfluencer Marketing SWOT analysis Kharabeesh
Influencer Marketing SWOT analysis KharabeeshLudmilla Figueiredo
 
The CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingThe CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingHarsha MV
 
PR: That Was Then, This Is Now
PR: That Was Then, This Is NowPR: That Was Then, This Is Now
PR: That Was Then, This Is NowTodd Defren
 
5 Reasons Why Influencer Marketing Is the Best
5 Reasons Why Influencer Marketing Is the Best5 Reasons Why Influencer Marketing Is the Best
5 Reasons Why Influencer Marketing Is the BestSimplify360
 
The Science Behind Viral Content: Reaching the Empowered Consumer
The Science Behind Viral Content: Reaching the Empowered ConsumerThe Science Behind Viral Content: Reaching the Empowered Consumer
The Science Behind Viral Content: Reaching the Empowered ConsumerFractl
 
Social Media Marketing Trends 2017 by Socialbakers
Social Media Marketing Trends 2017 by SocialbakersSocial Media Marketing Trends 2017 by Socialbakers
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
 
The Future of Influencer Marketing - The Future of Marketing
The Future of Influencer Marketing - The Future of MarketingThe Future of Influencer Marketing - The Future of Marketing
The Future of Influencer Marketing - The Future of MarketingMattr_co
 
Social Media Trends 2017
Social Media Trends 2017Social Media Trends 2017
Social Media Trends 2017Mel Kettle
 
The Future of Marketing 2018
The Future of Marketing 2018 The Future of Marketing 2018
The Future of Marketing 2018 Mathew Sweezey
 
The Role of Content Marketing
The Role of Content MarketingThe Role of Content Marketing
The Role of Content MarketingBrian Huonker
 
Anatomy of a Viral Hit: How to Create a Successful Content Strategy
Anatomy of a Viral Hit: How to Create a Successful Content StrategyAnatomy of a Viral Hit: How to Create a Successful Content Strategy
Anatomy of a Viral Hit: How to Create a Successful Content StrategyFractl
 
Influence 2.0. The future of Influencer Marketing
Influence 2.0. The future of Influencer Marketing Influence 2.0. The future of Influencer Marketing
Influence 2.0. The future of Influencer Marketing Ninja Van Vietnam
 
The Definitive Guide to Influencer Marketing – Everything You Need to Know
The Definitive Guide to Influencer Marketing – Everything You Need to KnowThe Definitive Guide to Influencer Marketing – Everything You Need to Know
The Definitive Guide to Influencer Marketing – Everything You Need to KnowInfluencer Marketing Hub
 

What's hot (20)

Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...
 
The Future of Marketing Is Content
The Future of Marketing Is ContentThe Future of Marketing Is Content
The Future of Marketing Is Content
 
Influencer Marketing 2017 (Arjun)
Influencer Marketing 2017 (Arjun)Influencer Marketing 2017 (Arjun)
Influencer Marketing 2017 (Arjun)
 
Digital Summit 2016
Digital Summit 2016 Digital Summit 2016
Digital Summit 2016
 
Influencer Marketing 101
Influencer Marketing 101Influencer Marketing 101
Influencer Marketing 101
 
Influencer Marketing SWOT analysis Kharabeesh
Influencer Marketing SWOT analysis KharabeeshInfluencer Marketing SWOT analysis Kharabeesh
Influencer Marketing SWOT analysis Kharabeesh
 
The CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingThe CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer Marketing
 
PR: That Was Then, This Is Now
PR: That Was Then, This Is NowPR: That Was Then, This Is Now
PR: That Was Then, This Is Now
 
5 Reasons Why Influencer Marketing Is the Best
5 Reasons Why Influencer Marketing Is the Best5 Reasons Why Influencer Marketing Is the Best
5 Reasons Why Influencer Marketing Is the Best
 
The Science Behind Viral Content: Reaching the Empowered Consumer
The Science Behind Viral Content: Reaching the Empowered ConsumerThe Science Behind Viral Content: Reaching the Empowered Consumer
The Science Behind Viral Content: Reaching the Empowered Consumer
 
L A workshop2
L A workshop2L A workshop2
L A workshop2
 
Social Media Marketing Trends 2017 by Socialbakers
Social Media Marketing Trends 2017 by SocialbakersSocial Media Marketing Trends 2017 by Socialbakers
Social Media Marketing Trends 2017 by Socialbakers
 
The Future of Influencer Marketing - The Future of Marketing
The Future of Influencer Marketing - The Future of MarketingThe Future of Influencer Marketing - The Future of Marketing
The Future of Influencer Marketing - The Future of Marketing
 
Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01
 
Social Media Trends 2017
Social Media Trends 2017Social Media Trends 2017
Social Media Trends 2017
 
The Future of Marketing 2018
The Future of Marketing 2018 The Future of Marketing 2018
The Future of Marketing 2018
 
The Role of Content Marketing
The Role of Content MarketingThe Role of Content Marketing
The Role of Content Marketing
 
Anatomy of a Viral Hit: How to Create a Successful Content Strategy
Anatomy of a Viral Hit: How to Create a Successful Content StrategyAnatomy of a Viral Hit: How to Create a Successful Content Strategy
Anatomy of a Viral Hit: How to Create a Successful Content Strategy
 
Influence 2.0. The future of Influencer Marketing
Influence 2.0. The future of Influencer Marketing Influence 2.0. The future of Influencer Marketing
Influence 2.0. The future of Influencer Marketing
 
The Definitive Guide to Influencer Marketing – Everything You Need to Know
The Definitive Guide to Influencer Marketing – Everything You Need to KnowThe Definitive Guide to Influencer Marketing – Everything You Need to Know
The Definitive Guide to Influencer Marketing – Everything You Need to Know
 

Viewers also liked

Goals, Guidelines, and Governance: How one association created a smart, susta...
Goals, Guidelines, and Governance: How one association created a smart, susta...Goals, Guidelines, and Governance: How one association created a smart, susta...
Goals, Guidelines, and Governance: How one association created a smart, susta...Hilary Marsh, Content Company, Inc.
 
How to craft original content to stand out and get heard
How to craft original content to stand out and get heardHow to craft original content to stand out and get heard
How to craft original content to stand out and get heardValuable Content Ltd
 
Content Workshops for Marketers | Digital Gaggle
Content Workshops for Marketers | Digital Gaggle Content Workshops for Marketers | Digital Gaggle
Content Workshops for Marketers | Digital Gaggle Valuable Content Ltd
 
Mapping Content to the Buyer's Journey
Mapping Content to the Buyer's JourneyMapping Content to the Buyer's Journey
Mapping Content to the Buyer's JourneyPyxl
 
Customer Content Journey Mapping (workshop)
Customer Content Journey Mapping (workshop)Customer Content Journey Mapping (workshop)
Customer Content Journey Mapping (workshop)Informaat
 
Map of the content marketing journey
Map of the content marketing journeyMap of the content marketing journey
Map of the content marketing journeyValuable Content Ltd
 
Mapping Content to the Entire Customer Journey (CMW 2016)
Mapping Content to the Entire Customer Journey (CMW 2016)Mapping Content to the Entire Customer Journey (CMW 2016)
Mapping Content to the Entire Customer Journey (CMW 2016)Kevin Briody
 
Mapping Your Content to the Buyer's Journey
Mapping Your Content to the Buyer's JourneyMapping Your Content to the Buyer's Journey
Mapping Your Content to the Buyer's JourneyMarc Amigone
 
Content Design, UI Architecture and Content-UI-Mapping
Content Design, UI Architecture and Content-UI-MappingContent Design, UI Architecture and Content-UI-Mapping
Content Design, UI Architecture and Content-UI-MappingWolfram Nagel
 
Social media strategies for engaging young people
Social media strategies for engaging young peopleSocial media strategies for engaging young people
Social media strategies for engaging young peopleKerrie Nadine Finlay
 
Content types: The glue between content strategy, user experience, design, an...
Content types: The glue between content strategy, user experience, design, an...Content types: The glue between content strategy, user experience, design, an...
Content types: The glue between content strategy, user experience, design, an...Hilary Marsh, Content Company, Inc.
 
Lifecycle Stage + Buyer Persona = Content Mapping Template
Lifecycle Stage + Buyer Persona = Content Mapping TemplateLifecycle Stage + Buyer Persona = Content Mapping Template
Lifecycle Stage + Buyer Persona = Content Mapping TemplateJessie Axel
 
Mapping Content To The Buyer Journey
Mapping Content To The Buyer JourneyMapping Content To The Buyer Journey
Mapping Content To The Buyer JourneyMichael Brenner
 

Viewers also liked (20)

Goals, Guidelines, and Governance: How one association created a smart, susta...
Goals, Guidelines, and Governance: How one association created a smart, susta...Goals, Guidelines, and Governance: How one association created a smart, susta...
Goals, Guidelines, and Governance: How one association created a smart, susta...
 
How to craft original content to stand out and get heard
How to craft original content to stand out and get heardHow to craft original content to stand out and get heard
How to craft original content to stand out and get heard
 
Content Workshops for Marketers | Digital Gaggle
Content Workshops for Marketers | Digital Gaggle Content Workshops for Marketers | Digital Gaggle
Content Workshops for Marketers | Digital Gaggle
 
Measuring your return on content
Measuring your return on contentMeasuring your return on content
Measuring your return on content
 
Developing your content ecosystem
Developing your content ecosystemDeveloping your content ecosystem
Developing your content ecosystem
 
Workshop: Content audits - looking back to look forward
Workshop: Content audits - looking back to look forwardWorkshop: Content audits - looking back to look forward
Workshop: Content audits - looking back to look forward
 
Content strategy workshop
Content strategy workshopContent strategy workshop
Content strategy workshop
 
Mapping Content to the Buyer's Journey
Mapping Content to the Buyer's JourneyMapping Content to the Buyer's Journey
Mapping Content to the Buyer's Journey
 
Mapping your content strategy
Mapping your content strategyMapping your content strategy
Mapping your content strategy
 
Customer Content Journey Mapping (workshop)
Customer Content Journey Mapping (workshop)Customer Content Journey Mapping (workshop)
Customer Content Journey Mapping (workshop)
 
Map of the content marketing journey
Map of the content marketing journeyMap of the content marketing journey
Map of the content marketing journey
 
Mapping Content to the Entire Customer Journey (CMW 2016)
Mapping Content to the Entire Customer Journey (CMW 2016)Mapping Content to the Entire Customer Journey (CMW 2016)
Mapping Content to the Entire Customer Journey (CMW 2016)
 
Mapping Your Content to the Buyer's Journey
Mapping Your Content to the Buyer's JourneyMapping Your Content to the Buyer's Journey
Mapping Your Content to the Buyer's Journey
 
Creating Effective Content
Creating Effective ContentCreating Effective Content
Creating Effective Content
 
Content strategy roadmap - ASAE Tech2015
Content strategy roadmap - ASAE Tech2015Content strategy roadmap - ASAE Tech2015
Content strategy roadmap - ASAE Tech2015
 
Content Design, UI Architecture and Content-UI-Mapping
Content Design, UI Architecture and Content-UI-MappingContent Design, UI Architecture and Content-UI-Mapping
Content Design, UI Architecture and Content-UI-Mapping
 
Social media strategies for engaging young people
Social media strategies for engaging young peopleSocial media strategies for engaging young people
Social media strategies for engaging young people
 
Content types: The glue between content strategy, user experience, design, an...
Content types: The glue between content strategy, user experience, design, an...Content types: The glue between content strategy, user experience, design, an...
Content types: The glue between content strategy, user experience, design, an...
 
Lifecycle Stage + Buyer Persona = Content Mapping Template
Lifecycle Stage + Buyer Persona = Content Mapping TemplateLifecycle Stage + Buyer Persona = Content Mapping Template
Lifecycle Stage + Buyer Persona = Content Mapping Template
 
Mapping Content To The Buyer Journey
Mapping Content To The Buyer JourneyMapping Content To The Buyer Journey
Mapping Content To The Buyer Journey
 

Similar to Mapping Content To Social Platforms

Awesome Content For Your Social Campaigns
Awesome Content For Your Social CampaignsAwesome Content For Your Social Campaigns
Awesome Content For Your Social CampaignsRustin Banks
 
Content: How to Fuel Social Media Marketing with Content
Content: How to Fuel Social Media Marketing with ContentContent: How to Fuel Social Media Marketing with Content
Content: How to Fuel Social Media Marketing with ContentNick Westergaard
 
8 Things Influencers Can Do for Your Brand- eBook‏
8 Things Influencers Can Do for Your Brand- eBook‏8 Things Influencers Can Do for Your Brand- eBook‏
8 Things Influencers Can Do for Your Brand- eBook‏Mohamed Mahdy
 
5 Keys for Creating Awesome Content
5 Keys for Creating Awesome Content 5 Keys for Creating Awesome Content
5 Keys for Creating Awesome Content Mohamed Mahdy
 
#12 IMU: PR for Inbound Marketing (GF402)
#12 IMU: PR for Inbound Marketing (GF402)#12 IMU: PR for Inbound Marketing (GF402)
#12 IMU: PR for Inbound Marketing (GF402)HubSpot
 
Want a killer digital PR strategy? Start with the content!
Want a killer digital PR strategy? Start with the content!Want a killer digital PR strategy? Start with the content!
Want a killer digital PR strategy? Start with the content!Bailean
 
#12 IMU: PR for Inbound Marketing (GF402)
#12 IMU: PR for Inbound Marketing (GF402)#12 IMU: PR for Inbound Marketing (GF402)
#12 IMU: PR for Inbound Marketing (GF402)guestae1563
 
Viral communications pov
Viral communications povViral communications pov
Viral communications povAndy Lammers
 
Develop killer content that will resonate with your audience
Develop killer content that will resonate with your audienceDevelop killer content that will resonate with your audience
Develop killer content that will resonate with your audienceChris Marocchi
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Elizabeth Quintanilla, MBA
 
How to Create a Killer Social Media Strategy
How to Create a Killer Social Media StrategyHow to Create a Killer Social Media Strategy
How to Create a Killer Social Media StrategyRichards Partners
 
Marketing in 2014: What You Need to Know
Marketing in 2014: What You Need to KnowMarketing in 2014: What You Need to Know
Marketing in 2014: What You Need to KnowDave Rubin
 
Content Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsContent Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsNewt Barrett
 
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
 
So you want me to talk about your Brand!
So you want me to talk about your Brand!So you want me to talk about your Brand!
So you want me to talk about your Brand!avakon+
 

Similar to Mapping Content To Social Platforms (20)

Awesome Content For Your Social Campaigns
Awesome Content For Your Social CampaignsAwesome Content For Your Social Campaigns
Awesome Content For Your Social Campaigns
 
Content: How to Fuel Social Media Marketing with Content
Content: How to Fuel Social Media Marketing with ContentContent: How to Fuel Social Media Marketing with Content
Content: How to Fuel Social Media Marketing with Content
 
8 Things Influencers Can Do for Your Brand- eBook‏
8 Things Influencers Can Do for Your Brand- eBook‏8 Things Influencers Can Do for Your Brand- eBook‏
8 Things Influencers Can Do for Your Brand- eBook‏
 
5 Keys for Creating Awesome Content
5 Keys for Creating Awesome Content 5 Keys for Creating Awesome Content
5 Keys for Creating Awesome Content
 
Content Marketing in 2017
Content Marketing in 2017Content Marketing in 2017
Content Marketing in 2017
 
#12 IMU: PR for Inbound Marketing (GF402)
#12 IMU: PR for Inbound Marketing (GF402)#12 IMU: PR for Inbound Marketing (GF402)
#12 IMU: PR for Inbound Marketing (GF402)
 
Want a killer digital PR strategy? Start with the content!
Want a killer digital PR strategy? Start with the content!Want a killer digital PR strategy? Start with the content!
Want a killer digital PR strategy? Start with the content!
 
#12 IMU: PR for Inbound Marketing (GF402)
#12 IMU: PR for Inbound Marketing (GF402)#12 IMU: PR for Inbound Marketing (GF402)
#12 IMU: PR for Inbound Marketing (GF402)
 
Viral communications pov
Viral communications povViral communications pov
Viral communications pov
 
Develop killer content that will resonate with your audience
Develop killer content that will resonate with your audienceDevelop killer content that will resonate with your audience
Develop killer content that will resonate with your audience
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?
 
Abc of Audience Demographics
Abc of Audience DemographicsAbc of Audience Demographics
Abc of Audience Demographics
 
Bus450 eWoM Presentation (2012-1)
Bus450 eWoM Presentation (2012-1)Bus450 eWoM Presentation (2012-1)
Bus450 eWoM Presentation (2012-1)
 
How to Create a Killer Social Media Strategy
How to Create a Killer Social Media StrategyHow to Create a Killer Social Media Strategy
How to Create a Killer Social Media Strategy
 
Marketing in 2014: What You Need to Know
Marketing in 2014: What You Need to KnowMarketing in 2014: What You Need to Know
Marketing in 2014: What You Need to Know
 
Content Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsContent Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-Profits
 
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...
 
Future of advertising by JWT Amsterdam
Future of advertising by JWT Amsterdam Future of advertising by JWT Amsterdam
Future of advertising by JWT Amsterdam
 
Tap into stream tap influence
Tap into stream tap influenceTap into stream tap influence
Tap into stream tap influence
 
So you want me to talk about your Brand!
So you want me to talk about your Brand!So you want me to talk about your Brand!
So you want me to talk about your Brand!
 

More from Rustin Banks

How to Measure Social Media Marketing
How to Measure Social Media MarketingHow to Measure Social Media Marketing
How to Measure Social Media MarketingRustin Banks
 
Holiday Campaign Planning with a Dash of Influence
Holiday Campaign Planning with a Dash of InfluenceHoliday Campaign Planning with a Dash of Influence
Holiday Campaign Planning with a Dash of InfluenceRustin Banks
 
7 Influencer Marketing Mistakes to Avoid
7 Influencer Marketing Mistakes to Avoid7 Influencer Marketing Mistakes to Avoid
7 Influencer Marketing Mistakes to AvoidRustin Banks
 
Delivering a Winning Influencer Marketing Pitch
Delivering a Winning Influencer Marketing PitchDelivering a Winning Influencer Marketing Pitch
Delivering a Winning Influencer Marketing PitchRustin Banks
 
How to Deliver a Winning Influencer Marketing Pitch
How to Deliver a Winning Influencer Marketing PitchHow to Deliver a Winning Influencer Marketing Pitch
How to Deliver a Winning Influencer Marketing PitchRustin Banks
 
Influencer Marketing Benchmarks and Other Key Takeaways
Influencer Marketing Benchmarks and Other Key TakeawaysInfluencer Marketing Benchmarks and Other Key Takeaways
Influencer Marketing Benchmarks and Other Key TakeawaysRustin Banks
 
Vining for Influencer Marketing Success in 6-Seconds
Vining for Influencer Marketing Success in 6-SecondsVining for Influencer Marketing Success in 6-Seconds
Vining for Influencer Marketing Success in 6-SecondsRustin Banks
 
Pinning Down an Influencer Marketing Strategy that Works
Pinning Down an Influencer Marketing Strategy that WorksPinning Down an Influencer Marketing Strategy that Works
Pinning Down an Influencer Marketing Strategy that WorksRustin Banks
 
Boost Your Earning Potential with TapInfluence
Boost Your Earning Potential with TapInfluenceBoost Your Earning Potential with TapInfluence
Boost Your Earning Potential with TapInfluenceRustin Banks
 
Is Word Of Mouth Marketing Really Worth It?
Is Word Of Mouth Marketing Really Worth It?Is Word Of Mouth Marketing Really Worth It?
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
 
Womma tap influence final3.22.2015
Womma tap influence final3.22.2015Womma tap influence final3.22.2015
Womma tap influence final3.22.2015Rustin Banks
 
Content Creation: Do Not Settle for Pretty Good
Content Creation: Do Not Settle for Pretty GoodContent Creation: Do Not Settle for Pretty Good
Content Creation: Do Not Settle for Pretty GoodRustin Banks
 
Influencers vs Advocates: What's the difference?
Influencers vs Advocates: What's the difference?Influencers vs Advocates: What's the difference?
Influencers vs Advocates: What's the difference?Rustin Banks
 
Leverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social VoiceLeverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social VoiceRustin Banks
 
Driving Measurable Influence With Emerging Social Platforms
Driving Measurable Influence With Emerging Social PlatformsDriving Measurable Influence With Emerging Social Platforms
Driving Measurable Influence With Emerging Social PlatformsRustin Banks
 
8 Things You Can Ask Influencers To Do
8 Things You Can Ask Influencers To Do8 Things You Can Ask Influencers To Do
8 Things You Can Ask Influencers To DoRustin Banks
 
Step Up Your Influence
Step Up Your InfluenceStep Up Your Influence
Step Up Your InfluenceRustin Banks
 
Building A Winning Content Strategy
Building A Winning Content StrategyBuilding A Winning Content Strategy
Building A Winning Content StrategyRustin Banks
 
Tap Into the Social Content Stream; Part 2
Tap Into the Social Content Stream; Part 2Tap Into the Social Content Stream; Part 2
Tap Into the Social Content Stream; Part 2Rustin Banks
 
Tap Into the Social Content Stream; Part 1 [Webinar]
Tap Into the Social Content Stream; Part 1 [Webinar]Tap Into the Social Content Stream; Part 1 [Webinar]
Tap Into the Social Content Stream; Part 1 [Webinar]Rustin Banks
 

More from Rustin Banks (20)

How to Measure Social Media Marketing
How to Measure Social Media MarketingHow to Measure Social Media Marketing
How to Measure Social Media Marketing
 
Holiday Campaign Planning with a Dash of Influence
Holiday Campaign Planning with a Dash of InfluenceHoliday Campaign Planning with a Dash of Influence
Holiday Campaign Planning with a Dash of Influence
 
7 Influencer Marketing Mistakes to Avoid
7 Influencer Marketing Mistakes to Avoid7 Influencer Marketing Mistakes to Avoid
7 Influencer Marketing Mistakes to Avoid
 
Delivering a Winning Influencer Marketing Pitch
Delivering a Winning Influencer Marketing PitchDelivering a Winning Influencer Marketing Pitch
Delivering a Winning Influencer Marketing Pitch
 
How to Deliver a Winning Influencer Marketing Pitch
How to Deliver a Winning Influencer Marketing PitchHow to Deliver a Winning Influencer Marketing Pitch
How to Deliver a Winning Influencer Marketing Pitch
 
Influencer Marketing Benchmarks and Other Key Takeaways
Influencer Marketing Benchmarks and Other Key TakeawaysInfluencer Marketing Benchmarks and Other Key Takeaways
Influencer Marketing Benchmarks and Other Key Takeaways
 
Vining for Influencer Marketing Success in 6-Seconds
Vining for Influencer Marketing Success in 6-SecondsVining for Influencer Marketing Success in 6-Seconds
Vining for Influencer Marketing Success in 6-Seconds
 
Pinning Down an Influencer Marketing Strategy that Works
Pinning Down an Influencer Marketing Strategy that WorksPinning Down an Influencer Marketing Strategy that Works
Pinning Down an Influencer Marketing Strategy that Works
 
Boost Your Earning Potential with TapInfluence
Boost Your Earning Potential with TapInfluenceBoost Your Earning Potential with TapInfluence
Boost Your Earning Potential with TapInfluence
 
Is Word Of Mouth Marketing Really Worth It?
Is Word Of Mouth Marketing Really Worth It?Is Word Of Mouth Marketing Really Worth It?
Is Word Of Mouth Marketing Really Worth It?
 
Womma tap influence final3.22.2015
Womma tap influence final3.22.2015Womma tap influence final3.22.2015
Womma tap influence final3.22.2015
 
Content Creation: Do Not Settle for Pretty Good
Content Creation: Do Not Settle for Pretty GoodContent Creation: Do Not Settle for Pretty Good
Content Creation: Do Not Settle for Pretty Good
 
Influencers vs Advocates: What's the difference?
Influencers vs Advocates: What's the difference?Influencers vs Advocates: What's the difference?
Influencers vs Advocates: What's the difference?
 
Leverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social VoiceLeverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social Voice
 
Driving Measurable Influence With Emerging Social Platforms
Driving Measurable Influence With Emerging Social PlatformsDriving Measurable Influence With Emerging Social Platforms
Driving Measurable Influence With Emerging Social Platforms
 
8 Things You Can Ask Influencers To Do
8 Things You Can Ask Influencers To Do8 Things You Can Ask Influencers To Do
8 Things You Can Ask Influencers To Do
 
Step Up Your Influence
Step Up Your InfluenceStep Up Your Influence
Step Up Your Influence
 
Building A Winning Content Strategy
Building A Winning Content StrategyBuilding A Winning Content Strategy
Building A Winning Content Strategy
 
Tap Into the Social Content Stream; Part 2
Tap Into the Social Content Stream; Part 2Tap Into the Social Content Stream; Part 2
Tap Into the Social Content Stream; Part 2
 
Tap Into the Social Content Stream; Part 1 [Webinar]
Tap Into the Social Content Stream; Part 1 [Webinar]Tap Into the Social Content Stream; Part 1 [Webinar]
Tap Into the Social Content Stream; Part 1 [Webinar]
 

Recently uploaded

15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing StrategyBlue Atlas Marketing
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Marketing BRANDING
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and usesbhavanirupeshmoksha
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 

Recently uploaded (20)

15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and uses
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 

Mapping Content To Social Platforms