in this ppt we discussed about emerging market

1. EMERGING CONCEPTS AND ISSUES IN
MARKETING
Submitted By:
Anoushka Sharma
MBA 2nd Semester
Submitted To:
Dr. Saurabh Gupta
Assistant Professor

2. EMERGING CONCEPTS OF MARKETING:
SOCIAL MEDIA
MARKETING TRENDS
CONTENT MARKETING
TRENDS
SEO MARKETING
TRENDS
AI AND AUTOMATION
TRENDS
PRIVACY MARKETING
TRENDS

3. INFLUENCER MARKET AS EMERGING
MARKETING CONCEPT:
• The basics of marketing will, for the most part, stay the same but the landscape is
continuously evolving. Technology is speeding everything up and companies who
want to get the message out about their business need to constantly educate
themselves on new trends.
• In 2022, influencer marketing truly took off, and we forecast that this trend would
continue into 2023. 89% of marketers who use influencer marketing will grow or
keep their investment in it in the upcoming year.
• When marketers work together with thought leaders and influencers in their
sector, they can raise brand awareness and win supporters from the influencer's
own audience.

6. Here are some reasons why, influencer marketing
will evolve into a common marketing tactic:
• The rise of social media: Social media has made it easier for people to
connect with others and share their thoughts and opinions. This has
created a large pool of potential influencers who can reach a wide
audience.
• The increasing popularity of online shopping: More and more people are
shopping online, which means that brands need to find new ways to reach
their target audience. Influencer marketing is a great way to do this, as it
allows brands to reach people who are already interested in their products
or services.
• The growing trust in influencers: Research has shown that people are
more likely to trust the recommendations of influencers than they are
traditional advertising. This is because influencers are seen as being more
authentic and relatable than celebrities or traditional advertising agencies.

7. Here are some reasons why, influencer marketing
will evolve into a common marketing tactic:
• The rise of social media: People can now connect with others and share their
views and opinions more easily thanks to social media. As a result, there is now a
sizable pool of potential influencers with broad audience reach.
• The increasing popularity of online shopping: Online shopping is becoming more
and more popular, thus businesses must develop fresh strategies to connect with
their target market. This can be accomplished by using influencer marketing,
which enables businesses to connect with consumers who are already interested
in their goods or services.
• The growing trust in influencers: According to research, consumers are more
likely to believe influencer suggestions than conventional advertising. This is due
to the perception that influencers are more real and relevant than celebrities or
conventional advertising organizations.

8. Contd.
• The rise of micro-influencers: Micro-influencers are people with smaller but
more engaged followings. They are often seen as being more authentic and
relatable than macro-influencers, and they can be more cost-effective to work
with.
• The increasing use of influencer marketing for B2B brands: Consumer brands are
no longer the only ones using influencer marketing. Influencer marketing is being
used more frequently by B2B firms to connect with their target market and
generate leads.
• The growth of influencer marketing platforms: Brands may interact with
influencers and manage influencer marketing campaigns using a variety of
influencer marketing tools. Brands can more easily track the outcomes of their
influencer marketing efforts and calculate their return on investment thanks to
these platforms.

9. Influencer Marketing - Advantages and
Disadvantages:
Advantages:
1) It Helps You Reach a Relevant Audience.
2) It Helps You Build Trust and Credibility.
3) It Broadens Your Brand's Reach
4) Focus on a Particular Crowd
5) Quality User-Generated Content

10. Disadvantages:
1) Working with the Wrong Influencers Can Do More Harm than Good .
2) Wrong Influencer Marketing Mistakes Can Cost Your Brand.
3) Consumes a Great Deal of Time.
4) High Risk Involved
5) Influencer Fatigue

11. Top Indian influencers:
• Bhuvan Bam
• Khusha Kapila
• Dolly Singh
• Nikhil Sharma
• Gaurav Taneja
• Ranveer Allahbadia
• Mithila Palkar
• Komal Pandey
• Gaurav Chaudhary
• Ankush Bahuguna

12. How Can You Work With the Top Indian
Influencers?
• Find an audience match
• Follow their content
• Engage authentically over time
• Reach out directly
• Negotiate a partnership