Running a successful influencer marketing program involves more than just asking people with lots of fans to give a product review or mention your brand. Consumer purchases are highly influenced by the people they follow on Facebook, Twitter, Instagram, YouTube, Pinterest and Vine. Driving Measurable Influence on Emerging Social Platforms covers: How to identify the right content creators and what platforms work best for your brand. How to expand brand engagement and use innovative ways to share your content. How to utilize these emerging social influencers to accomplish your marketing objectives.