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R2 Digital Influencer Marketing Agency
- 1. www.r2digital.co.za KICKASS INFLUENCER MARKETINGKICKASS INFLUENCER MARKETING www.r2digital.co.za
- 2. Finally something different – an influencer marketing agency to partner with you, not just another influencer marketing platform. www.r2digital.co.za
- 3. When was the last time you experienced a fully customised and personalised Influencer Marketing service? www.r2digital.co.za
- 4. Who would your consumers trust to recommend a product – a blogger using the brand, or the brand selling it? www.r2digital.co.za
- 6. Influencer Marketing Each social influencer advocates for the brand in their own style, in their own words. It’s people talking to people Marketing The same generic corporate message broadcasted to a static target audience Differences between Influencer Marketing and other marketing segments
- 7. A company’s marketing strategy that talks generically to customers needs should be translated to include an Influencer Management strategy that includes people talking to people, to create authenticity and engagement and drive much higher ROI. www.r2digital.co.za
- 8. We strategise with you, translating your marketing strategy into one that incorporates Influencer Marketing www.r2digital.co.za
- 9. Fashion Influencer Audience: 20,000 Fashion Influencer Audience: 15,000 Who Are You Talking To? Teen 19 - 25 40 - 46 26 - 32 19 - 25 19 - 25 19 - 25 19 - 25 19 - 2519 - 25 Audience targeting according to the brief is imperative. The influencer may look right, but when investigated, their audience demographic may not fit. A smaller targeted audience is better than a larger widespread audience. Engagement rate is also vital.
- 10. We Work Top Down Not Bottom Up – taking your brief, and hunting for the right candidate, not sourcing from a static pool. www.r2digital.co.za
- 11. Our Tools Are The Best To Identify The Right Audience For Your Brand www.r2digital.co.za Actual influencer reach What the influencer’s audience is interested in Where is the influencer’s audience based?
- 12. Our Tools Are The Best To Identify The Right Audience For Your Brand www.r2digital.co.za The age groups the influencer talks to Audience household income where available The audience ethnicity The audience education level where available Relative influence is an internal tool ranking influencers against other influencers with the same audience key interests by percentile The audience gender demographic
- 13. Unique Instagram Insights www.r2digital.co.za What the influencer’s actual engagement rate with his audience is
- 14. We manage the influencer relationship so you don’t have to. It takes expertise to manage the influencer within the constraints of a brief, while keeping the blogger’s message authentic, creative and engaging. www.r2digital.co.za
- 15. $6.85 in earned media value for every $1.00 of Influencer Marketing paid media – Burst Media, 2017 80% of marketers find Influencer Marketing campaigns effective in driving both engagement and awareness - eMarketer, 2016 86% of women turn to social networks before making a purchase – Influence Central, 2016 84% of B2B decision makers start their buying process with a referral - LinkedIn 70 million Americans used Ad Blockers – eMarketing, 2016 (This means that 70 million people DID NOT see your advertising message, which they would have done had you used Influencer Marketing to spread your brand messaging.) Why Influencer Marketing www.r2digital.co.za
- 17. It always seems impossible until it is done