The report captures the social conversations around IPL 2022 based on multiple data points collated to create meaningful Insights.

1. Mesh
EARNED
EQUITY
REPORT
SPECIAL
COVERAGE
I P L 2 0 2 2
1
P O W E R E D B Y
Mesh

2. Mesh
MESH is
E a r n e d E q u i t y R e p o r t
IPL 2022
P O W E R E D B Y
Mesh
solution that reads &
decode environmental
signals to create actionable
outcome
Wavemaker Data
Intelligence

3. Mesh
MET H O D O LO GY
MESH is WM Real Time Data Intelligence
solution that reads real time environmental
signals
Analysis is based on multiple data points
collated to create meaningful and actionable
Insights
This season report has data sources from multiple
consumer touchpoints across Digital ecosystem
ranging from Social Listening, Viral analytics and
Insights in partnership with Intuition Intelligence Inc.,
Interaction data points collected from Facebook,
Twitter, Instagram and YouTube
E a r n e d E q u i t y R e p o r t
IPL 2022

4. Mesh
IPL 2022 buzz
grew by 317% from last year
2 New Teams resulted in increase in
conversations around IPL 2022
3.02 Mn 6.19 Mn
3.17 Mn
16.7 Mn 60 Mn
37 Mn
80 Mn
2 0 1 5 2 0 1 6 2 0 1 7
2 0 1 8 2 0 1 9 2 0 2 0
2 0 2 1
334
M I L L I O N
2022
Source: Social Listening

5. Mesh
Not only people are talking about it,
but also consuming content around it.
4.2
B I L L I O N
IPL 2022
W I T N E S S E D
6.5
B I L L I O N
2 0 2 1 2 0 2 2
Source: Social Listening
52%
increase in Video view
consumption around IPL

6. Mesh
6
English
Premier
League
501
M I L L I O N
334
M I L L I O N
163
M I L L I O N
124
M I L L I O N
66
M I L L I O N
46
M I L L I O N
POPULARITY
(BUZZ)
POPULARITY
(BUZZ)
POPULARITY
(BUZZ)
POPULARITY
(BUZZ)
POPULARITY
(BUZZ)
POPULARITY
(BUZZ)
NBA NFL Major
League
Baseball
Bundesliga
IPL has grown to be the second most popular sporting event
in the World after EPL
IPL
#2

7. Mesh
YoY Growth & Popularity of IPL
increasing over time reflecting in the
Digital Rights Sale over time as well
IPL buzz has been witnessing
phenomenal growth year-on-year
since its inception
Popularity of this sporting
extravaganza along with potential
growth rates of digital are the
reasons why digital rights were sold
more than TV for 2023-27
3.02 3.17 6.19
16.7
37
60
80
334
0
50
100
150
200
250
300
350
400
2015 2016 2017 2018 2019 2020 2021 2022
IPL Buzz – Year on Year (in Mn) & Total
Media Rights (INR)
Buzz
8 , 2 0 0
C R O R E
4 8 , 3 9 0
C R O R E
Popularity of IPL in line
with Media valuation

8. Mesh
CSK & RCB were the driving force behind
IPL’s social media popularity
CSKvKKR
PBKSvRCB
SRHvRR
LSGvCSK
MIvRR
CSKvPBKS
RRvRCB
LSGvDC
CSKvSRH
KKRvDC
SRHvGT
MIvPBKS
SRHvKKR
DCvRC
B
GTvCSK
LSGvRCB
MIvCSK
KKRvGT
LSGvMI
RCBvRR
DCvKKR
GTvRCB
DCvLSG
KKRvRR
RCBvCSK
GTvMI
LSGvKKR
CSKvDC
LSGvGT
CSKvMI
KKRvSRH
LSGvRR
MIvSRH
RCBvGT
MIvDC
GTvRR
RRvRCB
2 0 T H M A R – 3 1 S T M A Y 2 0 2 2

9. Mesh
RCB breaks the jinx and emerges
to be the buzziest team this IPL
3rd
S P O T
2 0 1 8
2 0 1 9
2 0 2 0
2 0 2 1
2 0 2 2
2nd
S P O T
2nd
S P O T
2nd
S P O T
1st
S P O T

10. Mesh
“Gujarat Titans” - Winner of IPL’22 generated
2.3M conversations – ranked 6th
Conversations = Facebook (Posts, Comments, Shares), Twitter (Tweets, RTs, Replies), Instagram (Posts, Comments) & YouTube (Videos,
Comments) & social mentions on Blogs, Forums, Google+, Online news, Mainstream news, Consumer forums, etc.
7.3M
C O N V E R S A T I O N S
2.9M
C O N V E R S A T I O N S
7.8M
C O N V E R S A T I O N S
4.5M
C O N V E R S A T I O N S
2.9M
C O N V E R S A T I O N S
2.3M
C O N V E R S A T I O N S
2M
C O N V E R S A T I O N S
1.6M
C O N V E R S A T I O N S
1.6M
C O N V E R S A T I O N S
1.4M
C O N V E R S A T I O N S

11. Mesh
The winning team RCB has more than 90% fans
coming from Non-Karnataka state
11
Loyalty is not to the city but with the franchise
25%
CSK fans from Tamil Nadu
7%
RCB fans from Karnataka
8%
Mumbai Indians fans from
Maharashtra

12. Mesh
12
The Mesh Social Media XI
Leading Player Index Leader Board
Based on composite index score on social chatter, sentiment and popularity
VIRAT
KOHLI
DINESH
KARTHIK
ROHIT
SHARMA
JOS
BUTTLER
RAVINDRA
JADEJA
HARDIK
PANDYA
M S DHONI UMRAN
MALIK
MOHSIN
KHAN
PAT
CUMMINS
RASHID
KHAN
Index Score
100
Index Score
97
Index Score
98
Index Score
93
Index Score
96
Index Score
95
Index Score
98
Index Score
92
Index Score
91
Index Score
90
Index Score
78
B AT S M A N
A L L
R O U N D E R
W I C K E T
K E E P E R B O W L E R S
C VC

13. Mesh
Vi continues to be the
BUZZIEST BRAND for
4th
year in the row
Conversations = Facebook (Posts, Comments, Shares), Twitter (Tweets, RTs, Replies), Instagram (Posts, Comments) & YouTube
(Videos, Comments) & social mentions on Blogs, Forums, Google+, Online news, Mainstream news, Consumer forums, etc.
Vi continued to engage Fans with
#ViFanoftheMatch
contests during IPL hours

14. Mesh
14
Buzziest Brands
Leader board Ranking - IPL 2022
2 0 T H M A R – 3 1 S T M A Y 2 0 2 2
1ST
R A N K I N G
2ND
R A N K I N G
3RD
R A N K I N G
4TH
R A N K I N G
5TH
R A N K I N G
Title Partner ‘Tata’
emerged as second
Buzziest brand after
Vi.
Dream 11 and
Unacademy too
have maintained
their spot amongst
top buzziest brand
year on year

15. Mesh
VG Score
Most Viral YouTube Ads – Brands Leader Board Ranking
34 57
144 214
242 243
245 292
322 334
VG Score
VG Score
VG Score
VG Score
VG Score
VG Score
VG Score
VG Score
VG Score
R A N K I N G
1st
R A N K I N G
2nd
R A N K I N G
3rd
R A N K I N G
4th
R A N K I N G
5th
R A N K I N G
6th
R A N K I N G
7th
R A N K I N G
8th
R A N K I N G
9th
R A N K I N G
10th
#DoNothingL
egend
Jio Dhan
Dhana Dhan -
RR
#YeMainKarL
etaHoon
Gulf Oil x
CSK
#CredBounty
Jio Dhan
Dhana Dhan -
RCB
#DreamBig
Kent RO x
SRH
India
Cements x
CSK
#CredBounty
T I M E P E R I O D : 2 0 T H M A R – 3 1 S T M A Y 2 0 2 2
Source: Intuition Intelligence
Virality Grade is a measure of Video resonance with the audience indexed from 1-10,000. VG score closer to 1 is the best performing content in the entire Video ecosystem

16. 16
Any questions? We’re here to help.
Please contact
Rashmi Nakaskar
Head – Marketing Communications
Rashmi.nakaskar@wmglobal.com