The Ormax Sports Audience Report: 2024, based on extensive research from across India, unveils a staggering sports audience of 678 million, with Cricket, Football, and Kabaddi emerging as the top sports.
1. The Ormax Sports Audience Report: 2024
India’s largest sports research, covering 12000 audiences and 21 sports
2. Research Design
Sample size Methodologies
Period of data collection:
Nov 2023-Jan 2024
Computer Assisted Telephonic Interviews
(CATI) & Online Interviews
Face-to-Face Interviews (Kids & Rural)
All states & UTs except J&K and Ladakh
Markets
3. Definition: Sports Audience
For the purpose of this report, 'Sports Audience’ is defined as
someone who watched sports content on TV or OTT
in the last one year for at least 30 mins.