This document provides a summary of the social media buzz and key highlights from the Indian Premier League (IPL) 2019 cricket tournament, which took place from March 23rd to April 16th, 2019. The analysis found that IPL 2019 generated more social media conversations than the entire 2017 season. Teams like Chennai Super Kings and Royal Challengers Bangalore drove the most buzz whenever they played. CSK emerged as the buzziest team overall. Virat Kohli and MS Dhoni were the most mentioned players. The title sponsor Vivo and mobile carrier Vodafone were the brands that generated the most social media buzz around their IPL advertising campaigns.

1. IPL 2019
REPORT
23rd Mar to 16th Apr 2019

2. OBJECTIVES
 To understand IPL 2019 Social Buzz
 Event unfolding
 Top Teams
 Top Players
 Advertisers leaderboard
 Most viral IPL ads on Social Media

3. METHODOLOGY
• The analysis has been done by Wavemaker
• The social conversations measures the impact of IPL 2019 in India region
• Social mentions on Twitter (Tweet/RT/Reply), Facebook (Post/ Comments/ Shares), Instagram,
YouTube, Blogs, Forums, Google+, Online news, Mainstream news, Consumer forums, etc.
• A detailed keyword analysis is conducted to identify social chatter around various aspects of IPL 2019
• Social Buzz tracked from 23rd Mar to 16th Apr 2019

4. HIGHLIGHTS
• IPL 2019 has already created more buzz than the entire IPL 2017 season
• The buzz increased whenever CSK or RCB played
• CSK has emerged as buzziest Team this IPL season. They are also holding the number 1 spot on
ranking this season.
• This season, RCB rang the buzz meter whenever they played for the poor performance of team.
• RCB’s captain, Virat Kohli, was the most mentioned player followed by CSK captain MS Dhoni.
Three players from CSK appeared in the social player leaderboard
• Driven by #VivoIPL and #PerfectFan conversations, title sponsor Vivo was the buzziest brand
• Vodafone’s content featuring Zoozoos was the most loved (in terms of Likes and Shares)
4

5. SOCIAL BUZZ IPL 2019
5
In little over three weeks, IPL 2019 has already generated more buzz than the whole of IPL
2017
3.02 Mn
IPL 2015
3.17 Mn
IPL 2016
6.19 Mn
IPL 2017
16.7 Mn
IPL 2018
9.5Mn
IPL 2019
(As on 16th Apr)
20Mn
IPL 2019
Estimated at
end of tournament

6. IPL 2019 MATCH-WISE BUZZ
6
There was a spike in conversations whenever RCB or CSK took the field
0
25
50
75
100
125
150
175
200
225
250
275
300
325
350
375
400
SocialBuzz(000’s)

7. SOCIAL TEAM LEADERSHIP BOARD
7
CSK and RCB were ahead of the rest of the competitors in terms of buzz mostly due to the
popularity of their players
SUNRISERS HYDERABAD
551k
KINGS XI PUNJAB
435k
DELHI CAPITALS
515k
1.9Mn
CSK
KKR
874k
MUMBAI INDIANS
1.2Mn1.6mn
RCB
RAJASTHAN ROYALS
434k

8. SOCIAL PLAYER LEADERSHIP BOARD
8
• RCB’s captain, Virat Kohli got the maximum mentions
• Three players from CSK appeared in the list
• Due to his fiery batting, Andre Russell also appeared in the list
312K
mentions
501k
mentions
154k
mentions
225k
mentions
133k
mentions
188K
mentions
141k
mentions

9. TEAMS AND HASHTAGS
9
CSK’s hashtags were the most popular on social media. 3 out of the Top 10 most chanted Team hashtags
belonged to Mumbai Indians
52.5
67.2
67.9
73.8
188.7
199.4
208
213.2
452.3
455.7
#ThisisNewDelhi
#OrangeArmy
#DelhiCapitals
#PlayBold
#OneFamily
#KKRHaiTaiyaar
#MumbaiIndians
#CricketMeriJaan
#Yellove
#WhistlePodu
Top 10 Hashtags [In ‘000s]
Mumbai Indians
Royal Challengers Bangalore
Sunrisers Hyderabad
Delhi Capitals
Delhi Capitals
Kolkata Knight Riders
Mumbai Indians
Mumbai Indians
Chennai Super Kings
Chennai Super Kings

10. DEMOGRAPHIC OF IPL AUDIENCE
10
MEN CONTINUED TO
DOMINATE IPL
CONVERSATIONS AS
COMPARED TO WOMEN
MAJORITY OF CONVERSATIONS AROUND IPL
2019 ORIGINATED FROM INDIA
MOST TALKED ABOUT
TEAMS – 2019
20% 80% India
71%
Outside
India
29%

11. ADVERTISERS LEADERBOARD
MOST BUZZIEST
• Vodafone the 2nd buzziest brand
around IPL 2019
• FANtastic Breaks contest helped
the brand garner over 300k
comments on Facebook
• Official broadcaster, Star Sports,
ranked 3rd in overall social media
buzz
• Star Sports’ two campaigns in
association with IPL 2019 were:
• #GameBanayegaName
• #SelectDugOut
• The high frequency of brand’s
content such as regular match
updates pushed the buzz
• Title Sponsor Vivo emerged as the
buzziest brand this IPL tournament till
now
• #VivoIPL was instrumental in helping
the brand top the buzziest advertisers
list
• The brand’s #PerfectFan contest
(Winners stood a chance to win match
tickets every day) was the other
campaign driving audience activity

12. ADVERTISERS LEADERBOARD
MOST LIKES & SHARES
Zoozoos love continued helping
Vodafone remain as the most loved
brand on social media, with highest
likes and shares for the brand across
social media platforms
Star Sports, the official
broadcaster of IPL 2019,
ranked 2nd in the most
liked and shared brand on
social media
#KoiYaarNahiFar campaign
encouraging people to
connect with family &
friends over cricket,
helped Hotstar, IPL 2019’s
official digital streaming
partner, to rank 3rd in the
list

13. For further queries, please contact
Rashmi Nakaskar – 9819222195
Rashmi.Nakaskar@wmglobal.com
THANK
YOU!