Generative AI is a powerful technology that is taking the world by storm! Generative AI is a family of deep learning algorithms that can automatically create new content such as text, imagery, code, voice, and even video. In order to generate this content, generative ai algorithms learn patterns and features from massive amounts of training data.

1. Generative AI for
Trailblazers:
Unlock the Future of
AI
Emmanuel Dauda, Data Analyst

2. Salesforce Einstein Pioneered AI for CRM
First AI for CRM
Everyone’s data
scientist
Low code
Every Cloud
1 Trillion
predictions a week
+

3. Messages
Landing Pages
Slack Workflows
MuleSoft
Integrations
Tableau Data Stories
Apex Code
Flows
@Einstein create leads
Say to
Einstein GPT
The world’s
most trusted
generative AI
for enterprise

4. What is generative AI?
Why is it important?
Unlock the Future of AI
Generative AI Fundamentals

5. What is Generative AI?
Generative AI
a family of deep learning
algorithms that can automatically
create new content such as text,
imagery, code, voice, and even
video.

6. What is Generative AI?
Generative AI
Deep
Learning
Machine
Learning
AI
Uses complex
algorithms (also
known as neural
networks) to learn
and perform tasks
without explicitly
programmed
step-by-step
instructions.
A family of deep
learning
algorithms that
can automatically
create new
content such as
text, imagery,
code, voice, and
even video.
Leverages data to
generate
predictions. The
more data we
feed into a
machine learning
system, the better
it can predict.
The concept of having
machines “think like
humans” — in other
words, perform tasks
like reasoning,
planning, learning,
and decision-making.

7. LLMs or Foundational Models
What is Generative AI?
Traditional Deep
Learning Methods
Millions of parameters
Large
Language
Models
Billions of parameters
vs

8. The Rise of Generative AI
Three key contributing factors
More Data
Availability or large
amounts of data
Better Algorithms
Better algorithms that
are able to
exploit/discover
patterns in these large
amounts of data
Compute Power
Large amounts of
available compute
power
+ +

9. What is generative AI?
Why is it important?
Unlock the future of AI
Agenda

10. Generative AI Is Creating Opportunities
Generative AI in IT Survey
67%
of IT leaders are
prioritizing
generative AI in the
next six months

11. 4 Principles to Use Generative AI Responsibly
Trust
Make it clear when
content is AI-
generated. Follow
company guidelines
around usage.
Security
Protect personally
identifying
information and
proprietary company
information.
Accuracy
Review and revise
generated content to
ensure accuracy.
Empowerment
Use AI as an assistant
to supercharge your
capabilities.

12. Common Concerns About Generative AI
Hallucinations Data Security Plagiarism User Spoofing Sustainability
Learn more on Trailhead: sforce.co/AISkillsQuest

13. What is generative AI?
Why is it important?
Unlock the future of AI
Agenda

14. 3 Steps to Unlock the Future of AI
Step 1
Stay up-to-date on
Salesforce AI news
and announcements
Step 2
Learn generative AI
fundamentals
Step 3
Get ready to unlock
the future of AI

15. Understand Prompt Engineering
Sample prompts:
● Write a friendly email text when a contact gets
converted to an opportunity.
● Write a SOQL statement that shows me users
with API access.
● Give me five slogans for an onboarding campaign
for new Salesforce users with my financial
company.
● Write a poem about how Friday is the best day of
the week.
Always follow your company security policies when using generative AI tools.
What are prompts?
Prompts are how you
interact with generative
AI. Natural language
prompts are the input
used to “prompt” the
generated response.

16. Three Tips for Expert Prompt Engineering
Discover how generative AI can assist you with your daily work
1. Provide Context 2. Be Security-Minded 3. Review and Revise
Always ground prompts in
your own knowledge to
provide important context.
Do not put any confidential
company information or
data into public generative
AI tools.
Review and revise outputs
to ensure accuracy. Do not
deploy solutions directly
into production without
testing.
Write an email.
vs.
Write an onboarding
email for a new Salesforce
user in a financial services
company.
Confidential information
can include: source code,
deal information,
customer information.
Always follow company
security policies.
Avoid copyright issues.
Ensure content is relevant
and up-to-date.

17. Complete the Quest to learn the
basics of artificial intelligence and
unlock a one-of-a-kind community
badge.
Be a Trailblazer with
AI Skills Quest
sforce.co/AISkillsQuest

18. Thank you