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Generative AI for
Trailblazers:
Unlock the Future of
AI
Emmanuel Dauda, Data Analyst
Salesforce Einstein Pioneered AI for CRM
First AI for CRM
Everyone’s data
scientist
Low code
Every Cloud
1 Trillion
predictions a week
+
Messages
Landing Pages
Slack Workflows
MuleSoft
Integrations
Tableau Data Stories
Apex Code
Flows
@Einstein create leads
Say to
Einstein GPT
The world’s
most trusted
generative AI
for enterprise
What is generative AI?
Why is it important?
Unlock the Future of AI
Generative AI Fundamentals
What is Generative AI?
Generative AI
a family of deep learning
algorithms that can automatically
create new content such as text,
imagery, code, voice, and even
video.
What is Generative AI?
Generative AI
Deep
Learning
Machine
Learning
AI
Uses complex
algorithms (also
known as neural
networks) to learn
and perform tasks
without explicitly
programmed
step-by-step
instructions.
A family of deep
learning
algorithms that
can automatically
create new
content such as
text, imagery,
code, voice, and
even video.
Leverages data to
generate
predictions. The
more data we
feed into a
machine learning
system, the better
it can predict.
The concept of having
machines “think like
humans” — in other
words, perform tasks
like reasoning,
planning, learning,
and decision-making.
LLMs or Foundational Models
What is Generative AI?
Traditional Deep
Learning Methods
Millions of parameters
Large
Language
Models
Billions of parameters
vs
The Rise of Generative AI
Three key contributing factors
More Data
Availability or large
amounts of data
Better Algorithms
Better algorithms that
are able to
exploit/discover
patterns in these large
amounts of data
Compute Power
Large amounts of
available compute
power
+ +
What is generative AI?
Why is it important?
Unlock the future of AI
Agenda
Generative AI Is Creating Opportunities
Generative AI in IT Survey
67%
of IT leaders are
prioritizing
generative AI in the
next six months
4 Principles to Use Generative AI Responsibly
Trust
Make it clear when
content is AI-
generated. Follow
company guidelines
around usage.
Security
Protect personally
identifying
information and
proprietary company
information.
Accuracy
Review and revise
generated content to
ensure accuracy.
Empowerment
Use AI as an assistant
to supercharge your
capabilities.
Common Concerns About Generative AI
Hallucinations Data Security Plagiarism User Spoofing Sustainability
Learn more on Trailhead: sforce.co/AISkillsQuest
What is generative AI?
Why is it important?
Unlock the future of AI
Agenda
3 Steps to Unlock the Future of AI
Step 1
Stay up-to-date on
Salesforce AI news
and announcements
Step 2
Learn generative AI
fundamentals
Step 3
Get ready to unlock
the future of AI
Understand Prompt Engineering
Sample prompts:
● Write a friendly email text when a contact gets
converted to an opportunity.
● Write a SOQL statement that shows me users
with API access.
● Give me five slogans for an onboarding campaign
for new Salesforce users with my financial
company.
● Write a poem about how Friday is the best day of
the week.
Always follow your company security policies when using generative AI tools.
What are prompts?
Prompts are how you
interact with generative
AI. Natural language
prompts are the input
used to “prompt” the
generated response.
Three Tips for Expert Prompt Engineering
Discover how generative AI can assist you with your daily work
1. Provide Context 2. Be Security-Minded 3. Review and Revise
Always ground prompts in
your own knowledge to
provide important context.
Do not put any confidential
company information or
data into public generative
AI tools.
Review and revise outputs
to ensure accuracy. Do not
deploy solutions directly
into production without
testing.
Write an email.
vs.
Write an onboarding
email for a new Salesforce
user in a financial services
company.
Confidential information
can include: source code,
deal information,
customer information.
Always follow company
security policies.
Avoid copyright issues.
Ensure content is relevant
and up-to-date.
Complete the Quest to learn the
basics of artificial intelligence and
unlock a one-of-a-kind community
badge.
Be a Trailblazer with
AI Skills Quest
sforce.co/AISkillsQuest
Thank you

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Generative AI for Trailblazers_ Unlock the Future of AI.pdf

  • 1. Generative AI for Trailblazers: Unlock the Future of AI Emmanuel Dauda, Data Analyst
  • 2. Salesforce Einstein Pioneered AI for CRM First AI for CRM Everyone’s data scientist Low code Every Cloud 1 Trillion predictions a week +
  • 3. Messages Landing Pages Slack Workflows MuleSoft Integrations Tableau Data Stories Apex Code Flows @Einstein create leads Say to Einstein GPT The world’s most trusted generative AI for enterprise
  • 4. What is generative AI? Why is it important? Unlock the Future of AI Generative AI Fundamentals
  • 5. What is Generative AI? Generative AI a family of deep learning algorithms that can automatically create new content such as text, imagery, code, voice, and even video.
  • 6. What is Generative AI? Generative AI Deep Learning Machine Learning AI Uses complex algorithms (also known as neural networks) to learn and perform tasks without explicitly programmed step-by-step instructions. A family of deep learning algorithms that can automatically create new content such as text, imagery, code, voice, and even video. Leverages data to generate predictions. The more data we feed into a machine learning system, the better it can predict. The concept of having machines “think like humans” — in other words, perform tasks like reasoning, planning, learning, and decision-making.
  • 7. LLMs or Foundational Models What is Generative AI? Traditional Deep Learning Methods Millions of parameters Large Language Models Billions of parameters vs
  • 8. The Rise of Generative AI Three key contributing factors More Data Availability or large amounts of data Better Algorithms Better algorithms that are able to exploit/discover patterns in these large amounts of data Compute Power Large amounts of available compute power + +
  • 9. What is generative AI? Why is it important? Unlock the future of AI Agenda
  • 10. Generative AI Is Creating Opportunities Generative AI in IT Survey 67% of IT leaders are prioritizing generative AI in the next six months
  • 11. 4 Principles to Use Generative AI Responsibly Trust Make it clear when content is AI- generated. Follow company guidelines around usage. Security Protect personally identifying information and proprietary company information. Accuracy Review and revise generated content to ensure accuracy. Empowerment Use AI as an assistant to supercharge your capabilities.
  • 12. Common Concerns About Generative AI Hallucinations Data Security Plagiarism User Spoofing Sustainability Learn more on Trailhead: sforce.co/AISkillsQuest
  • 13. What is generative AI? Why is it important? Unlock the future of AI Agenda
  • 14. 3 Steps to Unlock the Future of AI Step 1 Stay up-to-date on Salesforce AI news and announcements Step 2 Learn generative AI fundamentals Step 3 Get ready to unlock the future of AI
  • 15. Understand Prompt Engineering Sample prompts: ● Write a friendly email text when a contact gets converted to an opportunity. ● Write a SOQL statement that shows me users with API access. ● Give me five slogans for an onboarding campaign for new Salesforce users with my financial company. ● Write a poem about how Friday is the best day of the week. Always follow your company security policies when using generative AI tools. What are prompts? Prompts are how you interact with generative AI. Natural language prompts are the input used to “prompt” the generated response.
  • 16. Three Tips for Expert Prompt Engineering Discover how generative AI can assist you with your daily work 1. Provide Context 2. Be Security-Minded 3. Review and Revise Always ground prompts in your own knowledge to provide important context. Do not put any confidential company information or data into public generative AI tools. Review and revise outputs to ensure accuracy. Do not deploy solutions directly into production without testing. Write an email. vs. Write an onboarding email for a new Salesforce user in a financial services company. Confidential information can include: source code, deal information, customer information. Always follow company security policies. Avoid copyright issues. Ensure content is relevant and up-to-date.
  • 17. Complete the Quest to learn the basics of artificial intelligence and unlock a one-of-a-kind community badge. Be a Trailblazer with AI Skills Quest sforce.co/AISkillsQuest