This document discusses the differences between personal and business pages on Facebook and provides tips for gaining business value from Facebook. It notes that Facebook prohibits running a business on a personal page and recommends using a business/fan page instead. The document outlines features of fan pages like insights, apps, and no friend limits. It then provides directions on setting up a fan page and discusses strategies for social media goals like increasing sales through creating great content, building relationships, finding your audience in relevant groups, and examples of how brands use Facebook.

1. Open Social Media: Where we tell it like it is
What Does it Take to Gain
Business Value from
Facebook?
By: Karla Campos
Owner/Social Media Sass

2. Open Social Media: Where we tell it like it is
Personal Profile vs
Business Pages
Per Facebook rules you can’t run a business
on a personal page, if you do you run the risk
of having your page deleted.
What Facebook has to say:
http://tiny.cc/a0qjjw

3. Open Social Media: Where we tell it like it is
Personal Profile vs
Business Pages
It is a good thing to market your business
through both your personal and fan page.
Remember that on your fan page you are
your business and on your personal page
you are you.

4. Open Social Media: Where we tell it like it is
Personal Profile vs
Business Pages
Fan Pages:
•Fan pages have no limit as to how many
people can be fans
•Fan pages have built in insights about how
your content is performing
•Fan pages have apps available that help with
fan engagement and business productivity

5. Open Social Media: Where we tell it like it is
Personal Profile vs
Business Pages
Fan Page Apps:

6. Open Social Media: Where we tell it like it is
Personal Profile vs
Business Pages
Personal Pages:
•Have a 5,000 friend limit
•You can only have one personal page per
Facebook TOS
•Personal pages have the ability to join groups
•You can attend events as a personal page

7. Open Social Media: Where we tell it like it is
How to set up your Business
(Fan) page
To create a business (fan) page go to:
https://www.facebook.com/pages/create.php

8. Open Social Media: Where we tell it like it is
Identifying your company's
social media goals
What are your company’s social media goals?
Increase Sales perhaps?
It is all about strategy and using real life
business knowledge on the social media
channels.
How do you increase sales in real life?

9. Open Social Media: Where we tell it like it is
What makes someone follow
your page?
What makes you follow a page?
Create and share great content
Make people feel welcome
Differentiate your page from others selling
the same thing

10. Open Social Media: Where we tell it like it is
Building Relationships
Door to door sales and cold calling are a thing
of the past, please don’t use those tactics in
social media. Social media is about building
relationships.
How do you build relationships? Same way
you do in real life, talk to people on both fan
and personal pages.

11. Open Social Media: Where we tell it like it is
Who is your audience?
Who is your audience?
Who are the people who would benefit from
your service or product?
How do I find these people?

12. Open Social Media: Where we tell it like it is
Facebook Groups
Facebook groups are a great place to find
those in your target audience and people who
will refer you business.
To find groups in your field do a search on
Facebook and start joining.
Don’t forget participating in the discussions
is important.

13. Open Social Media: Where we tell it like it is
Brands on Facebook
Pringles – Tournament of Flavors
(contests require contest apps per FB TOS)

14. Open Social Media: Where we tell it like it is
Brands on Facebook
VistaPrint – Share your Design Event
(Fan pages can create events, but can join other people’s events)

15. Open Social Media: Where we tell it like it is
Brands on Facebook
Adidas – Tokyo Promo

16. Open Social Media: Where we tell it like it is
Thank You
-Karla Campos
Connect with me here on G+ or
Twitter: @socialmediasass
http://facebook.com/socialmediasass