Learn what social media can do for your business. Social media is a powerful tool that can help you market your business, service clients and monitor your brand. Broaden your approach to using social media to help build your business.

1. What Social Media
Can Do For Your Business

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Goals
Social media as a communication tool
– Elements of social media
– Business uses for social media
– Practical applications

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What Is Social Media?
Social media is a platform that
let’s you have a conversation
with others;
– Wordpress allows comments
on your blog
– Pintrest lets you share
images you like and
comment on other’s photos
– FB, Twitter, LinkedIn,
YouTube
– These are just what’s here
now; this is constantly
changing!

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Foder’s Guide
They each have a personality & culture,
making different channels more or less
meaningful depending on your business
goals.
– Facebook: I like doughnuts
– Twitter: I'm eating #doughnuts
– Instagram: Here is a polaroid-esque
photo of doughnuts
– Youtube: Here I am eating doughnuts
– Linkedin: My skills include doughnut
eating
– Pinterest: Here is a recipe for doughnuts

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What Can You Do With Social Media?
Branding/Marketing
Reputation Management
Customer Service
Networking & Human Resources
Sales & Promotions

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Branding/Marketing
What does Branding look like on SM?
You are reinforcing what you want
customers to think of when they think
of your brand.
– Ace is The Helpful Place; their FB
page offers coupons, tips, a way to
find a local store…
– They have live chat with design
experts
– They are consistently
communicating with their audience
sharing helpful info to reinforce the
brand

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Reputation Management
How are you handling it when something goes awry?
- Even when things went awry Red Cross was in constant communication, as
we Dogfish Head, both listening and responding

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Customer Service
If you are monitoring SM, you are presented with a wonderful
opportunity to expediently handle customers who may be having an
issue with your service or product.

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Networking & Human Resources
– Looking for an introduction into a particular company or organization?
– Looking for candidates for a position in your company?

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Sales & Promotions
Mellow Mushroom is a chain and they recently started a “Follow Us
And We’ll Follow You” campaign;
– And they might just follow you…

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Who’s Getting It Right?
On the site the focus is on MY needs; product info, but I can share,
pin and email products that I like.

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Who Am I Communicating With?
I know the employee who is posting or tweeting.

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Being Like-worthy
Visit their FB page and see the stuff they’re talking about; subtly and
not so subtly sharing product info. But the personality shines through.

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What To Share
Use Most Often:
Awareness & Evaluation content
– Background info about
industry
– Success stories related
Engagement content
– Starts a conversation,
encourages interaction
Use Less Often:
Decision and Purchase-Related
content
– Testimonials
– Samples of your work
– Case studies
Descriptions of, and incentives to
buy, products/services

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Email Marketing
1. Disabled Images
2. Scan-Ability
3. Mobile Ready
4. Analyze frequency
5. Segments
6. Personas – targeted and
relevant
7. Conversational language
8. Pithy Subject Lines
9. Engaging content
10.Compelling call to action
(CTA)

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