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NYC Retail Guide 2016

Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.

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NYC Retail Guide 2016

  1. 1. GUIDEThe National Retail Federation’s Big Show 2016: NYC 2016 Virtual Store Tour Monday, January 18th 10:15 – 11:00am Level 1 EXPO Hall, EXPO Stage Jacob K. Javits Convention Center New York, NY 10018 #RDIRetailSafari #NRF16 #RetailDesignInstitute NYC RETAIL
  2. 2. www.retaildesigninstitute.org 2NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 James Farnell RDI Int’l President, Retail Design Institute. Creative Director, Little. Introduction | Speakers Jonathan Luster Vice President, Market & Concept Devlpt, Lowe's Companies, Inc. Chris Dieringer, Technology Director, Microsoft Retail, Microsoft Corporation Nick Stowe CEO, Nixon.
  3. 3. www.retaildesigninstitute.org 3NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 We are the retail industry's creative professionals, founded in 1961 as a collaborative community where ideas, knowledge and passion are shared to enable our members to fulfill the fast-paced planning and design needs of retail. Introduction | About the Institute
  4. 4. www.retaildesigninstitute.org 4NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 100+ Events • International Store Design Competition 44th Year & Gala Event • Student Store Design Competition • Collaborate Career Building Networking Education & Market Intelligence Student Design Contest International Store Design Awards 14+ Chapters Atlanta Southeast, Boston, Chicago, Madrid/ Barcelona, Minneapolis/ St.Paul, New York, Northern California, Ohio, Sao Paulo, Seattle, Southern California, St Louis, Toronto, Hong Kong. Introduction | About the Institute
  5. 5. www.retaildesigninstitute.org 5NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Explore ways to 
 implement change. To stay fresh in front of the customer and to maintain momentum in a rapidly changing world. Introduction | About the Institute
  6. 6. www.retaildesigninstitute.org 6NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Inspiration can be found throughout New York with new stores popping up each week. We’re delighted to have curated a tour of the latest retail concepts in NYC & to share our thoughts on what it takes to create memorable store experiences. Introduction | About the Retail Guide
  7. 7. www.retaildesigninstitute.org 10NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Text Introduction | NYC Retail Guide https://www.uber.com/invite/uberRDI 20$ Credit for New Uber Members only
  8. 8. www.retaildesigninstitute.org 11NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Text Introduction | NYC Retail Guide Key ★ 2016 Presentation Case Study ★ Featured on Printed Map Yellow Opened 2015 Gray Opened Pre-2015 (Non-Verified)
  9. 9. www.retaildesigninstitute.org 12NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 It is becoming more difficult to differentiate and to increase customer loyalty. The ultimate differentiator is experience.
  10. 10. www.retaildesigninstitute.org 13NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Hip_Burnside Neighborhood, Portland Tanner, 1308 W Burnside St, Portland, OR 97209 Shinola, 415 SW 13th Ave, Portland, OR 97205 Aesop, 1300 W Burnside St, Portland, OR 97209
  11. 11. www.retaildesigninstitute.org 14NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 "I am a huge fan of the original Downtown Credo. So when I heard of the Health Village location opening right where I work I thought "awesome a Credo without Hippies." So I went expecting it would be filled with hospital employees and business people. But what did I find? Hippies, hippies everywhere. How did they even find this place. Seriously, one guy had a typewriter. Yelp Customer
  12. 12. www.retaildesigninstitute.org 15NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Downtown Credo, Orlando, FL
  13. 13. www.retaildesigninstitute.org 16NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 "Whereas the College Park location is like grandma's house (hip grandma who knows old is in and has outlets everywhere for your devices) this location is your Silicon Valley uncle's house…sleek, clean, slightly industrial.” Yelp Customer
  14. 14. Idea5 Enriched Disruptive Sensory Personal Social
  15. 15. www.retaildesigninstitute.org 18NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Enriched A growing appetite for retail with a more culturally enriching, harder-to-come-by, experiential accent. Customers want an authentic story - they are searching for meaning and greater depth to brands and a curated product selection.
  16. 16. www.retaildesigninstitute.org 19NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Enriched : Muji, 475 Fifth Avenue, New York, NY 10017
  17. 17. www.retaildesigninstitute.org 20NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Want Les Essentials, 301 West 4th Street, New York, NY 10014. & Other Stories, 505 5th Ave, New York, NY 10017. Ralph Double RL, 85 N 3rd St, Brooklyn, NY 11249. Trends & Highlights | Enriched
  18. 18. www.retaildesigninstitute.org 21NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Enriched: Toms Shoes Cafe & Store, 264 Elizabeth St, NYC 10012
  19. 19. Case Study | Nixon x Checkland Kindleysides, 122 Prince St, NYC 10012. Nick Stowe CEO, Nixon
  20. 20. 24
  21. 21. 25
  22. 22. California roots + Surf/skate/snow DNA + Pushing the never been done
  23. 23. At our best retail do customers understand why we do what we do?
  24. 24. An insane retail experience that immerses you in Nixon: team designed, custom built.
  25. 25. Nixon retail. 500-1,000 sqft. Street front + mall. “Horizon” design, 3 key elements: • Wave table (attract) • Watch wall (engage) • Custom bar (connect)
  26. 26. Custom. 1. Choose your model. 2. Choose your case, dial and band. Core, seasonal and LTD options. 3. Make it yours: personalize caseback art.
  27. 27. www.retaildesigninstitute.org 40NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Personal To create a meaningful relationship with your customer we need to engage with them on a personal level - making your offer feel tailor made for each of them. Brands are transforming their stores from selling spaces into creative hubs.
  28. 28. www.retaildesigninstitute.org 41NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Personal Mast Bros Chocolates, 111 N 3rd St, Brooklyn, NY 11211. Kit & Ace 255 Elizabeth St, New York, NY 10012 Nudie Repair Shop, 188 Bowery, New York, NY 10012.
  29. 29. www.retaildesigninstitute.org 42NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Stance, 510 Broadway, New York, NY 10012. Polo Ralph Lauren, Mens Dept, 711 5th Ave, New York, NY 10022. Tattly Parlor, 51 Bergen Street, Brooklyn NY 11201. Trends & Highlights | Personal
  30. 30. www.retaildesigninstitute.org 43NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 M.A.C. Makeup Studio, 63rd, 825 Lexington Ave, New York, NY 10065. Repetto, 400 W Broadway, New York, NY 10012. Gilt by Appointment, 2 Park Ave, New York, NY 10016. Trends & Highlights | Personal
  31. 31. www.retaildesigninstitute.org 44NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Social The physical store remains a key for experiential, communal brand experiences – spurring sales across other channels. Offering a localized experience for staff & customers providing a sense of ownership and belonging in the neighborhood.
  32. 32. www.retaildesigninstitute.org 45NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 GStar Raw, 118 N 4th St, Brooklyn, NY 11249. Patagonia (Soho), Williamsburg. NBA Flagship - Now Open. 545 5th Ave (at 45th), New York, NY 10017 Trends & Highlights | Social
  33. 33. www.retaildesigninstitute.org 46NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Social: Normal, 150 W 22nd St, New York, NY 10011
  34. 34. Case Study | Microsoft Retail, 677 5th Ave, New York, NY 10022. Chris Dieringer Technology Director, Microsoft Retail Microsoft Corporation
  35. 35. www.retaildesigninstitute.org 48NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Microsoft Stores provide the venue, resources and tools to empower people to make big changes and enhance peoples lives through technology. Case Study | Microsoft Retail Stores : Programs and Events Product Centered P&E Dedicated Community Development Specialist that connects stores to community and the human connection to brand. Sponsorship Partnership Volunteerism
  36. 36. www.retaildesigninstitute.org 49NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Microsoft’s 1st Flagship Store on 5th Ave partnered with City Parks Foundation to re-paint and garden a skate park in Washington Heights where the community is able to come free of charge to enjoy this fun recreational activity. We had 153 Microsoft volunteers come out to help using 32 gallons of paint, filling 150 bags of debris, (weeds, trash ect.) and donating $19,125 to the foundation! Case Study | Microsoft Retail Stores : Partnerships for Park at Highbridge Park, NY “Working with this team filled with compassion and the willingness to do more with others with open arms helped me feel more like I’m apart of a family. This is a start of a team of people believing in more and I believe we made a change for our community” -Daniel Proctor, PA
  37. 37. www.retaildesigninstitute.org 50NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Case Study | Microsoft Retail Stores : Programs and Events
  38. 38. www.retaildesigninstitute.org 51NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Case Study | Microsoft Retail Stores : Key Roles of the Flagship Stores Drive Sales Create Fans Showcase the Best of Microsoft
  39. 39. www.retaildesigninstitute.org 52NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Case Study | Microsoft Retail Stores : Key Roles of the Flagship Stores
  40. 40. www.retaildesigninstitute.org 53NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Case Study | Microsoft Retail Stores : Key Roles of the Flagship Stores
  41. 41. www.retaildesigninstitute.org 54NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Case Study | Microsoft Retail Stores : Showcase the Best of Microsoft
  42. 42. www.retaildesigninstitute.org 56NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 A transformation of the retail journey, slow stores will offer an antidote to many consumers’ hyper-connected, over-stimulated lives.
  43. 43. www.retaildesigninstitute.org 57NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Slow Totokaelo 10013, 54 Crosby St, New York, NY. Tokyo Bike, Address. Hueb, 717 Madison Ave, New York, NY 10065.
  44. 44. www.retaildesigninstitute.org 58NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Sensory Focused towards tangible, real experiences and engaging your senses. These stores are opportunities to feel the brand as much as you see it. Taking the experience from selling to seduction.
  45. 45. www.retaildesigninstitute.org 59NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Valentino, 693 5th Ave, New York, NY 10022. 11 by Boris, 494 Greenwich St, New York, NY 10013. Galleria Melissa, 102 Greene St, New York, NY 10012. Trends & Highlights | Sensory
  46. 46. www.retaildesigninstitute.org 60NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Sensory: Edon Manor, 391 Greenwich St, New York, NY 10013
  47. 47. www.retaildesigninstitute.org 61NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Sensory Jeffrey Rudes, 57 Greene St, New York, NY 10012. Feit, 11 Greenwich Ave, New York, NY 10014. Byredo, 62 Wooster St, New York, NY 10012.
  48. 48. www.retaildesigninstitute.org 62NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Disruptive Seeking the attention of customers by disrupting their journey. Offering shoppers unexpected delight through powerful digital signage, an engaging scent, contrasting color, humor or bold architectural forms - to be memorable.
  49. 49. www.retaildesigninstitute.org 63NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Disruptive: Kith, 233 Flatbush Ave, Brooklyn, NY 11217
  50. 50. www.retaildesigninstitute.org 64NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Trends & Highlights | Disruptive Public Factory, 310 W Broadway, New York, NY 10013. Louis Leeman, 793 Madison Ave, New York, NY 10065. Kenneth Cole, 328 Bowery, New York, NY 10012.
  51. 51. www.retaildesigninstitute.org 65NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Tory Sport, 257 Elizabeth St, New York, NY 10012. Hunter, 108 Wooster St, New York, NY 10012. Opening Ceremony, 35 Howard St, New York, NY 10013. Trends & Highlights | Disruptive
  52. 52. Case Study | Lowe’s Urban Stores, Manhatten, New York, NY Jonathan Luster, Vice President, Market and Concept Development Lowe's Companies, Inc.
  53. 53. www.retaildesigninstitute.org 67NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Case Study | Lowe’s Urban Stores Lowe’s has been helping customers improve the places they call home since it was founded in 1946.
  54. 54. www.retaildesigninstitute.org 68NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Case Study | Lowe’s Urban Stores
  55. 55. www.retaildesigninstitute.org 69NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Give the customer what they want. Case Study | Lowe’s Urban Stores
  56. 56. www.retaildesigninstitute.org 70NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Give the customer what they want. Case Study | Lowe’s Urban Stores
  57. 57. www.retaildesigninstitute.org 71NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Case Study | Lowe’s Urban Stores Give the customer what they want.
  58. 58. www.retaildesigninstitute.org 72NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Meet the customer where they are. Case Study | Lowe’s Urban Stores
  59. 59. www.retaildesigninstitute.org 73NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Meet the customer where they are. Case Study | Lowe’s Urban Stores
  60. 60. www.retaildesigninstitute.org 74NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Show up well. Case Study | Lowe’s Urban Stores
  61. 61. www.retaildesigninstitute.org 75NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Show up well. Case Study | Lowe’s Urban Stores
  62. 62. www.retaildesigninstitute.org 76NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Case Study | Lowe’s Urban Stores Movie Clip
  63. 63. www.retaildesigninstitute.org 77NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Seeking solutions by designers & retailers who possess an ability to look at problems differently and a willingness to change the game through alternative processes.
  64. 64. www.retaildesigninstitute.org 78NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Design Hacks, 3d Printed Organisms & Intelligent Mash-ups
  65. 65. www.retaildesigninstitute.org 79NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 A growing appetite for retail with a more culturally enriching, harder-to-come-by, experiential accent. Customers want an authentic story - they are searching for meaning and greater depth to brands and a curated product selection. Enriched Seeking the attention of customers by disrupting their journey. Offering shoppers unexpected delight through powerful digital signage, an engaging scent, contrasting color, humor or bold architectural forms - to be memorable. Disruptive Focused towards tangible, real experiences and engaging your senses. These stores are opportunities to feel the brand as much as you see it. Taking the experience from selling to seduction. Sensory To create a meaningful relationship with your customer we need to engage with then on a personal level - making your offer feel tailor made for each of them. Brands are transforming their stores from selling spaces into creative hubs. Personal The physical store remains a key for experiential, communal brand experiences – spurring sales across other channels. Offering a localized experience for staff & customers providing a sense of ownership and belonging in the neighborhood. Social Trends & Highlights | Summary
  66. 66. www.retaildesigninstitute.org 80NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Westfield, World Trade Center 250 Greenwich St, New York, NY 10007. Seaport District, (Shown Above: Seaport Studios) 19 Fulton St, New York, NY 10038. Brookfield Place, 200 Vesey St, New York, NY 10281. Trends & Highlights | Developments
  67. 67. www.retaildesigninstitute.org 81NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Nestled in Williamsburg, Brooklyn, is a unique retail concept from Urban Outfitters. Following in the footsteps of Hollywood’s Space 15 Twenty, the East Coast location combines retail, dining and a place to gather. Space Ninety 8 98 N 6th St, Brooklyn, NY 11249 Activewear is divided by sport type. shoppers are greeted with a 30-by-16-foot giant LED screen playing footage of UA-affiliated athletes) on their left, balanced by a self-watering wall of plants on their right. Under Armour Brand House 583 Broadway, New York, NY 10012 A multi-use events space with activities that support the interests of the customer to engage with the athletic community The space is very reminiscent of how a gym looks - a flexible event space hosting training and classes. Reebok FitHub 1 Union Square West, NY 10003 A large denim shop with off-the-rack or bespoke jeans which doubles as a factory. After selecting the perfect fabric, jeans are hand cut and sewn by the in-house seamstresses in a glass- enclosed space. 3x1 15 Mercer St, New York, NY 10013 An iconic in-bound Australian tea brand has recently opened their first North American Store in NYC. A strongly branded & visually merchandised store with a great tasting experience where trial and education are highly encouraged. T2 67 Prince St, New York, NY 10012 Located in a neighborhood that's definitely not known for its fashion and is arguably the epitome of the high-end boutique. It's seven floors, and carries everything from Supreme tee shirts to custom Prada. Dover Street Market 160 Lexington Ave, New York, NY 10016 Their flagship retail store is located in SoHo’s historic Cast Iron District & is inspired by classic libraries. Features book displays, rolling library ladders and an appointment based examination lounge. Warby Parker (Soho) 121 Greene St, New York, NY 10012 It's a permanent consignment store with ever-changing content - providing the point of view of a magazine, changing like a gallery, while selling things like a store. The holiday story featured was curated in partnership with 'Target'. Story 144 10th Ave, New York, NY 10011 Trends & Highlights | 2014-2015…
  68. 68. www.retaildesigninstitute.org 82NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Gentle Monster, Busan, Korea (shown above). 79 Grand Street, New York (coming soon). 152 Elizabeth Street by Tadao Ando, 152 Elizabeth Street, New York, NY 10012. Bandier, 164 5th Ave, New York, NY Trends & Highlights | Coming Soon
  69. 69. www.retaildesigninstitute.org 83NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Q & A James Farnell, Retail Design Institute. Chris Dieringer, Microsoft. Nick Stowe, Nixon. Jonathan Luster, Lowe’s.
  70. 70. www.retaildesigninstitute.org 84NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 “One thing we share in common is our passion for design and the skill to craft memorable experiences. Join the Retail Industry’s leading body of creative professionals today!” Thank you.
  71. 71. www.retaildesigninstitute.org 85NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2016 Sharing Digital map: visit retaildesigninstitute.org or click here PDF map: www.retaildesigninstitute.org/events/594 Presentation: slideshare.net/retaildesigninstitute Content curated by the Retail Design Institute. Digital Map & Artwork provided by Little.
  72. 72. Sources & Acknowledgements: Sources & Acknowledgements: Chain Store Age, Dezeen, Goop, WWD, Design Retail, Retail Design Blog, Racked NY, GQ, Store Windows ,New York Post, Daily News, Superfuture, Architectural Record, The Real Deal, NY Daily News, Vogue, Retail Design Institute’s 45th International Store Design Competition. Content curated by the Retail Design Institute retaildesigninstitute.org Digital Map & Artwork provided by Little littleonline.com Twitter @Farnell James Instagram @James Farnell #RetailDesignInstitute #RDIRetailSafari

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