Facebook Marketing Planning Process

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Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.

Published in: Business, Technology

Facebook Marketing Planning Process

  1. 1. Facebook Marketing Plan How To Attract Quality Facebook Fans Kaahil Worley
  2. 2. Facebook Marketing Plan Facebook It's not about Facebook But it's all about Facebook
  3. 3. Facebook Marketing Plan Facebook Is.... ● Your launching pad ● Your foundation ● Your community ● It's where your fans get to know, like, and trust you ● It's where you must give 100% to build you authority ● Facebook is where your fans become quality leads
  4. 4. Facebook Marketing Plan There's No Secret Formula To Getting More Fans
  5. 5. Facebook Marketing Plan The Standards ● Add you Page Url in your email signature ● Include your Url on your business cards ● Link your profile to your Facebook Page ● Email your list and give them a reason to become fans ● Add a LIKE box to your website
  6. 6. Facebook Marketing Plan Images That Tell Your Story ● Users are more likely to engage with brands if they post pictures more than any other media ● Photos on Facebook generate 53% more likes than the average post ● Show, but don't tell (But showing allows for more telling) ● Step away from your products, programs, and services, and step into the message behind your brand
  7. 7. Facebook Marketing Strategy Image Tools And Resources ● PicMonkey ● Snag It ● Instagram
  8. 8. Facebook Marketing Plan Want More Fans? Ditch Facebook ● Get active outside of Facebook and your ideal audience will make the effort to find you on Facebook ● Webinars ● Telesummits ● “Epic” blog posts ● Interviews, podcasts, videos, and any other way you love to express yourself and add value
  9. 9. Facebook Marketing Plan Mix Up The Media Make sure to mix up the media in the post, including: links to other blogs and articles, videos, photos, and straight status updates (quotes, questions, and updates without links)
  10. 10. Facebook Marketing Plan Text Updates A text update is a post without links. Each weekday your goal is to post a new text update to ensure our fans regularly see something new from you.
  11. 11. Facebook Marketing Plan Link Updates Each weekday your goal is to post at least 2 new links to a blog, an article, or aq video.
  12. 12. Facebook Marketing Plan New Blog Posts On the day you post a new article, it should be posted on the Fan Page. Your goal is to post it on the Fan Page at 10 am, but no earlier. When posting a new blog post, always include some type of com- mentary to encourage comments (ask a question, ask for feedback, etc.
  13. 13. Facebook Marketing Plan Afternoon Post-Add Value You want to post a link to a popular 3rd party article each weekday between 12:30-2
  14. 14. Facebook Marketing Plan Evening Post-Questions 3 times a week between 3-7 pm an engaging, in- teresting question related to social media mar- keting should be posted to the Fan Page. These questions can be created in advance and loaded into Socialoomph to makle this process auto- mated.
  15. 15. Facebook Marketing Plan Additional Posts Each weekday you want to post links to 3rd party blogs or articles with a question to engage your fans. You should do so during the times you are not planning to post.
  16. 16. Facebook Marketing Plan Monitor Posts Delete any posts that are links back to your page, but do not add any other value. In addition, delete any posts that are overly promotional to the person posting.
  17. 17. Facebook Marketing Plan Suggested Formatting For Posts ● Use Short Sentences-Most online readers are skimmers. Accommodate them. ● End Your Post With Engaging Questions Or Action Requests-To encourage discussion, whenever possible, please conclude your posts with a question, such as “What are your thoughts?” “What is your experience?” or an action request such as, “Please enter your comments below.” or “If you like this article, press the SHARE button below.” ● Identify Yourself-After each post, make sure to include your name so that your fans know who is posting. Ex: “Top 10 tips from Copyblogger (#3 is excellent): Link-Kaahil
  18. 18. Facebook Marketing Plan Audience Profile Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional. They are coming to YOU to learn.
  19. 19. Facebook Marketing Plan When reaching a larger audience, for most of the users that see your Sponsored Posts, it will be their first time introduction to your brand. It's a lot like cold marketing, so make a good first impression.
  20. 20. Facebook Marketing Strategy Practice word economy. People on Facebook are multi- tasking every minute, so be concise, get to the point quickly, and create interest and sense of value.
  21. 21. Facebook Marketing Plan For More Facebook Marketing Tips Visit Facebook.com/KaahilW

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