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Ucf workshop 71911


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Ucf workshop 71911

  1. 1. Welcome to our attendees:<br />UCF Business Incubation Program (UCFBIP)<br />UCF Venture Lab/Tech Transfer Office<br />Florida Economic Gardening Institute<br />Florida Business Incubation Association (FBIA)<br />Jump Start Your Social Media <br />
  2. 2. Jump Start Your Social Media<br />
  3. 3. “George Bernard Shaw said, “Life is not about finding yourself, life is about creating yourself.” <br />Such is true for social networks and the digital persona that we create and cultivate. It is the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections and engagement.<br />Brian Solis, Sociologist and Published Author<br />
  4. 4. Jump Start Your Social Media<br />Learn how to manage your Facebook Fan Page<br />Create your Linkedin Profile<br />How to build your Linkedin connections<br />Develop a marketing strategy for <br /> your Facebook Fan page and <br /> Linkedin Profile <br />What you need to know to develop <br /> your Social Media Policies for your clients and employees<br />
  5. 5. Why Social Media?<br />During the average20-minute periodin 2010, there were1,587,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. <br /> (<br />3.08 billion will be spent to advertise on <br /> Social Media networking sites in 2011, <br /> a 55% increase over 2010<br />(eMarketer)<br />With over 750 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day.(<br />
  6. 6. It’s All About The Conversation<br />Social Media isn’t a one-way marketing tool but a place where you canengage and participate in an exchange with the communityto tell them about your business.<br />
  7. 7. Fish Where The Fish Are <br />Social Media Marketing is a lot like fishing – fans swim together in the big ocean and companies try to catch them <br />To be successful, scan the ‘seascape’ and learn more about the fish that you’re trying to reach<br />Connect with the right school <br /> (community) and <br /> you can catch the Big Fish!<br />
  8. 8. When we were in school, getting an “F” was a <br />bad thing<br />
  9. 9. In Social Media, it’s all about the three F’s: Friends, Fans and Followers<br />
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  11. 11. Why Facebook?<br /><ul><li>Over750 millionpeople on Facebook by May of 2011
  12. 12. Facebook isFREE
  13. 13. Use Facebook to share blog, posts, and business updates with other Facebook users
  14. 14. Create an extension of your web site to share what makes your business unique</li></li></ul><li>Facebook Profile Page <br />
  15. 15. Facebook Fan Page<br />
  16. 16. Why Facebook Fan Pages?<br /><ul><li>Get your business’ website to show up higherin search engine positions as Facebook is a very popular website.
  17. 17. Getunlimited ‘fans’for your Facebook Page (Personal Facebook Profile is limited </li></ul> to 5,000 friends).<br /><ul><li>Visible to all visitors because Facebook </li></ul> users do not need to request to be a friend to view a Facebook Fan Page.<br /><ul><li>All content posted on yourFacebook page gets indexed on Google.</li></li></ul><li>Creating Your <br />Facebook Fan Page<br /> <br />
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  20. 20. What do you do with your Facebook Fan Page?<br /><ul><li>Post events, speaking engagements and photos from events.
  21. 21. Ask and Answer general questions</li></ul> (be mindful of privacy issues with <br /> your students and clients).<br /><ul><li>Provide updates about your business</li></ul> new seminars offered to the public, new <br /> clients who have joined your network, new programs being offered at all locations.<br />
  22. 22. Why Your First 25 Fans are Important<br />Once you reach 25 fans on your Facebook Fan <br />Page, you’ll be able to register for a <br />BRANDED user name<br />(a vanity URL) for your Facebook Page. <br />Be sure that the Facebook Fan Page user <br />name you choose is the one that you want! <br /><br />
  23. 23. Let’s Review!<br /><ul><li>Create a Fan Page NOT a Profile Page for your business.
  24. 24. Facebook isn’t about generating “sales,” it’s about developing relationships
  25. 25. What are your most important sections </li></ul> on your Facebook Fan page? <br />
  26. 26. Let’s Review the Fan Page<br />
  27. 27. Marketing Strategy for Your Facebook Fan Page<br />What’s the difference between features and benefits?<br /><ul><li>A feature is a factual statement</li></ul> about the product/service being promoted. <br /><ul><li>A benefit answers the question </li></ul> “What’s in it for me?<br /><ul><li>Smart Social Media marketing is about </li></ul> understanding and engaging with your <br /> clients about how your service <br /> offers them a benefit to improve their life <br /> and grow their company.<br />
  28. 28. Marketing Strategy for Your Facebook Fan Page<br />What one word describes you <br />and your business?<br />Example: Disney = Magic <br />
  29. 29. Marketing Strategy for Your Facebook Fan Page<br />How will you be HUMAN?<br /><ul><li>Finding your unique voice to create a relationship with your fans.
  30. 30. Find ways to focus on the benefits of your expertise rather then listing your services. </li></li></ul><li>Facebook Fan Page Posting Tips<br /><ul><li>Show your personality
  31. 31. Remember its about the conversation – DON’T sell but find ways to inform, educate and entertain
  32. 32. Try to update your fan page at </li></ul> least 3x times a week<br /><ul><li>Listen – if your fans ask a question, </li></ul> answer it. If they have a complaint, respond to their concerns and do it all in a timely manner<br /><ul><li>Share your news with your fans – the sooner, the better. Let them be the first to know! </li></li></ul><li>
  33. 33. What is Linkedin?<br /><ul><li>Linkedin is the world’s largest professional network with over100 millionmembers and growing rapidly.
  34. 34. Linkedin connects you to your business contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
  35. 35. A new member joins Linkedin approximatelyevery 10 seconds.</li></li></ul><li>Probably the biggest difference between Facebook and Linkedin is the focus on introductions.<br />
  36. 36. When You Join Linkedin<br /><ul><li>You create a profilethat summarizes your professional expertise and accomplishments.
  37. 37. You can thenform enduring connectionsby inviting business contacts to join Linkedin and connect to you.
  38. 38. Your network consists of yourconnections, your connection’s connections, and the people they know,linking you to a vast numberof qualified professionals and experts.</li></li></ul><li>What to do on Linkedin? <br />Post your online resume that’s publicly available for people to learn more about you and your business.<br />Find and be introduced to potential clients and referrals.<br />Create and collaborate on research with other business development professionals. <br />Make inside connections to get you <br /> introduced to employees in large <br /> organizations who may need your services.<br />Gain new insights by participating with <br /> other like-minded professionals in <br /> online discussions . <br />
  39. 39. Creating Your Linkedin Profile<br />
  40. 40. Develop Your Linkedin Profile<br />
  41. 41. Everyone meet Winston … Winston …. this is everyone …<br />
  42. 42. Everyone meet Winston … Winston …. this is everyone …<br />
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  44. 44. Leveraging Your Network<br />Create a profile that represents you and your business<br />List your current and past positions as well as your educational background.<br />Include educational certifications. <br />Add a profile picture! People want to connect with other people, not a company.<br />Create a descriptive summary about your background and the services your business provides.<br />Help the right people and opportunities find you!<br />
  45. 45. Grow Your Linkedin Network<br />Post a question or answer a question in Linkedin Groups – connect with other professionals and establish yourself as an expert in your field<br />Join industry and alumni groups related to your business<br />
  46. 46. Marketing Strategy for Linkedin<br />Look up someone’s profile BEFORE you meet them. Learn more about their background and see what you both have in common to start the conversation when you meet in person.<br />Search for other professionals for referrals <br /> based on recommendations from the connections in your network.<br />Collaborate with other <br /> professionals for research. <br />
  47. 47. When using the Linkedin Community<br />You are always in control of who you invite<br />You can always decline an invitation to connect<br />You are rarely inundated with invitations<br />Ask your first-level connections to introduce you to their first-level contacts<br />
  48. 48. How do I do it all? <br />Update multiple networks – Facebook, Linkedin, Twitter and even your blog in Wordpress, all in one step!<br />
  49. 49. Social Media Policies<br />Do not post confidential or proprietary information about the University of Central Florida, students, employees, or alumni. <br />Adhere to all applicable university privacy and confidentiality policies.<br />Some University social media sites don’t permit <br /> friends, followers or the general public to create <br /> new posts. <br /> For example: Facebook and blog pages <br /> or accounts should not give ‘everyone,’ ‘friends’ or <br /> ‘followers’ access to their wall or the ability to post.<br />
  50. 50. Social Media Policy for Content<br /> You hope that the conversations follow the rules of ‘polite discourse’ and ask that participants treat each other, as well as your employees, with respect. <br /> Your employees should not post or approve post comments that include: <br />Profanity and vulgar or abusive language <br />Threats of physical or bodily harm <br />Sensitive information (for example, information that could compromise public safety, intellectual property or national security) <br />Offensive terms. For example, that target specific ethnic or racial groups<br />
  51. 51. What to include in your Social Media Policy<br />Include same guidelines for interacting with students, parents, alumni, donors, media, and other university constituents apply online as in the real world.<br />Be aware that a presence in the social media world is or easily can be made available to the public at large. This includes prospective students, current students, current employers and colleagues, and peers. <br />
  52. 52. What to include in your Social Media Policy<br />Accounts created for offices and departments should not be tied to employee personal information—email addresses, passwords, etc. <br />Department administrators are <br /> not monitoring Facebook, but may act on any violations of law or university policy if brought to their attention. <br />Just because you don’t want them to look at your page doesn’t mean they can't or won't.<br />
  53. 53. Social Media Policy: Your Personal Facebook Profile Page <br />When you identifying yourself as an employee of your department within a social network, you are now connected to your colleagues, managers, and even the University’s students, prospective students, donors, parents, and other friends. <br />Your online postings should always represent your personal point of view and not necessarily that of your where you work. When posting your point of view, you should neither claim nor imply you are speaking on your Department’s behalf.<br />
  54. 54. Just to recap ….<br />Build your foundation with Facebook and Linkedin.<br />Develop your Social Media marketing strategy to give you a direction to grow your network.<br />Find ways for your posts to show you’re “human” and show off your unique voice.<br />Use Social Media programs to <br /> research, connect and collaborate <br /> with other like-minded professionals.<br />Utilize online tools so you can <br /> work smarter not harder.<br />
  55. 55. If Social Media can drive and win revolutions, think what it can do for your business?<br />QUESTIONS? <br />Contact Penney Fox at<br />Become a fan at<br /><br />