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The future of brands as media

by on Dec 19, 2013

  • 19,362 views

This is a talk that our Co-Founder & CEO Guillaume Decugis gave at LeWeb 2013 and at the Cristal Festival in December. ...

This is a talk that our Co-Founder & CEO Guillaume Decugis gave at LeWeb 2013 and at the Cristal Festival in December.

While we've now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn't solve the question of how to engage an audience on a daily basis. To do so, brands have to become media.

But how?

Very few companies can successfully become integrated media companies like RedBull for instance. Interestingly the media model itself changed over the last few years as we've seen with the success of the Huffington Post, BuzzFeed and Upworthy which all have in common that they don't produce all the content they publish. Content curation is the common keyword to these post Web 2.0 new media rockstars. In his talk, Guillaume considers the alternative it creates for brands and highlights case studies of successful implementations that leverage content curation as a way for brands to become media.

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12 of 2 previous next

  • suzyboudreauallman Suzy Allman I really like Scoop.It, but their instructions and tech support, not to mention the simple English/grammar and spelling mistakes on their website, make it difficult to use and also to trust. The single video that shows how to add the ScoopIt page to a site's subdomain ( and that ability costs $79.00/month under the business plan) sounds like it's narrated by a middle-schooler. Impressive product but frustrating to get up & running.

    For example, if you click on the 'Help' page, you get a video that shows you the highlights of ScoopIt. Where's the help in that?
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The future of brands as media The future of brands as media Presentation Transcript