Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
The Visual Web
The visual web is here to stay.
Tumblr, Pinterest and Instagram
each gained more than
10 million visitors last year.
The number of Top 100 brands with Pinterest and Instragram accounts is growing.
If you want to go right from social network to shopping cart
and drive real revenue through e-commerce, check out
Pinterest and start pinning pins and creating boards today.
Dave Kerpen, co-founder, Likeable Media
44%of mobile users are viewing video
content on mobile devices.
of the population will view
video on a device this year.
54%of adult internet users
are "creators" — they post
(video & photo) content.
47%of adult internet users
are visual "curators" - they
share visuals that they
have discovered online.
18%of Americans of
People only remember...
Social media has trended towards visual content. In the past two years, Facebook launched Timelines,
Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric
interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on
an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
% of people will respond better to
visual information than plain text.
Articles that contain images get
94% more views than articles without.
of human learning is visual.
Which explains why...
VISUALS MATTER WHEN
IT COMES TO CONTENT
We’re visual animals.
Top 100 Brands Use Pinterest & Instagram
Mobile Viewing by Internet Users
Visuals Drive Engagement
Purchasing Decisions Driven by Social Image-Sharing Sites
Visuals Impact Purchase Decisions
The world's top 100 brands are
turning to image-based social
networks to engage consumers.
The landing page for Pinterest is an
endless visual stream of subtle product
recommendations from the very people
who inﬂuence your purchasing decisions -
friends and strangers with good taste.
Group Marketing Manager,
Social Media, Microsoft
VISUALS IN MARKETING
“People who click on real-people
photos are two times more likely
to convert to a sale.”
Jose de Cabo
Co-founder of Olapic
You’ll thank us later.
THE VISUAL WEB
18 Pew Internet "Photo and Video Sharing Grow Online", October 28, 2013
10 2013 US Digital Future in Focus (comScore):
of people say that visual
imagery is the #1 factor
of users are more likely
to engage with brands
if they post pictures.
of online buyers made
a purchase after seeing
an image on a social
of those online buyers made a purchase
by being able to click through to the
retailer from the image directly on that
social image-sharing site.
36% of all Twitter links
THE VISUAL SENSE
DOMINATES WHEN IT
COMES TO PURCHASING.