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Trend and Challenge Digital Marketing 2017

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With communication as my educational background and my work experience in social media marketing's field, I'm interested to do some little-analytical about Trend and Challenge Digital Marketing 2017 then write it down as you can see here.

I just wrote the matter-most-point, if you're interested to know more about my interpretation/presentation/whatever you call it, just send me an e-mail at gridzky@gmail.com so I can send you the details. Because I'm too lazy to share the details here. Thank you.

Warm Regards,
Gilang Ridzky Yuwono.

Published in: Marketing
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Trend and Challenge Digital Marketing 2017

  1. 1. TREND & CHALLENGE DIGITAL MARKETING 2017
  2. 2. SOCIAL MEDIA ARE USED FOR SELLING & ADVERTISING “THERE IS ‘END’ IN ‘TREND’”
  3. 3. “GLOBAL ADS SPENDING IN SOCIAL MEDIA WILL GROW 72 PERCENT BETWEEN 2016 TO 2019” - ZENITH OPTI MEDIA -
  4. 4. TREND TO INNOVATE OR FADE AWAY ▸ The small but fast will beat the large but slow. ▸ Compact. ▸ Following the issues in society.
  5. 5. THE CHALLENGE : SOCIETY
  6. 6. CHALLENGE INSIGHT ▸ Ads = Spam ? ▸ “There will always be ads, everywhere” ▸ “When I want something like a product, I will just search it and buy it without seeing the ad first”
  7. 7. “80% OF BUYING DECISIONS IN INDONESIA ARE DOMINATED BY EXPOSURE OF THE BRAND IN SOCIAL MEDIA” - BMI RESEARCH -
  8. 8. BUT, WAIT.. THE STAND-OUT ONE ▸ “Bukalapak? They are everywhere” ▸ Fun fact: ▸ Transaction value reached 10 trillion at the end of 2016 ▸ 2016’s pageviews increase up to 16-fold compared to 2015 (13.4 billion vs. 800 million)
  9. 9. 1. MAKE A CREATIVE CONTENT THAT REPRESENT THE HAPPENING ISSUE, 2. THE CONTENT MUST BE RELATED TO THE TARGET AUDIENCE, 3. THE CREATIVE CONTENT SHOULD BE “TEASING” Gilang Ridzky Yuwono SOLUTION?
  10. 10. LET’S DISCUSS

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